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Show Results For
- All HBS Web
(1,232)
- People (7)
- News (338)
- Research (606)
- Events (1)
- Multimedia (9)
- Faculty Publications (238)
- 03 Aug 2010
- First Look
First Look: August 3
Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog... View Details
Keywords: Martha Lagace
- March 2009 (Revised March 2014)
- Teaching Note
Roppongi Hills: City Within a City
By: Andrei Hagiu
Teaching Note for [707431]. View Details
- 18 Nov 2019
- Video
Adi Godrej
Adi Godrej, Chair of the India-based consumer products Godrej Group, describes the difficulties... View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
What's in a name? Plenty if you're a consumer marketer trying to build a brand. "They are road signs that help people find orientation in the jungle of supply", said Hans G. Gueldenberg, CEO of Nestlé Deutschland AG. According... View Details
Keywords: by James E. Aisner
- Video
Dr. Laura Catena
Dr. Laura Catena, Managing Director of Bodega Catena Zapata, explains the importance of reputation in the wine industry and outlines marketing strategies that have helped her winery surpass the competition. View Details
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
reach that level of trading volume. Building A Consumer-products Empire But the negatives haven't scared off consumer products giant Procter & Gamble. Since 1987, the company's Latin American sales have grown by 4.5 times to $2.8... View Details
Keywords: by Julie Jette
- 04 Sep 2019
- News
Clicks and Mortar
has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an... View Details
- Profile
Jeremy Andrus
now is managing growth and our increasing organizational complexity. Last year was very active: we opened an office in Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to View Details