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  • March 2008
  • Case

Novartis AG: Science-Based Business

By: H. Kent Bowen and Courtney Purrington
Novartis is a science-based drug company, which has important implications for its business strategy. It is one of the largest pharmaceutical companies in the world with over $38B in sales in 2007. Pharmaceuticals account for slightly over $24B of that total. In 2007,... View Details
Keywords: Innovation and Invention; Resource Allocation; Product Development; Partners and Partnerships; Research and Development; Science-Based Business; Pharmaceutical Industry
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  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

sales process, and some retailers did not understand why they should trust a small, young company with their payment security. By late 2017, Index had made some changes to reduce the average sales cycle, but... View Details
Keywords: Dina Gerdeman
  • July 2017
  • Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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  • 04 Feb 2021
  • News

Andy Jassy Named Amazon’s New CEO

most recent quarter, AWS had net sales of $12.7 billion with an operating income of $3.6 billion, more than half of the company’s overall operating income,” the Journal... View Details
  • Web

Winners & Runners-Up | New Venture Competition

Teodorescu (DBA 2018) Alumni Track Crowd Favorite Safe surgery, any time, any place. Business Track, 2021 Concord Materials Robert Lane (MBA 2021) Anthony Valente (MBA 2022) Business Track Co-Winner Integrated materials management platform for construction View Details
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

evidence to challenge a common misperception about internalization theory. The theory has often been criticized for maintaining that it assumes a hierarchically organized MNE based on knowledge flowing from the home country. This is not an accurate description of how... View Details
Keywords: Dina Gerdeman
  • 31 May 2016
  • First Look

May 31, 2016

functional proximity over base proximity when locating preventive health services. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51094 forthcoming Production and Operations Management Multi-Echelon Inventory Management... View Details
Keywords: Sean Silverthorne
  • 24 Mar 2015
  • First Look

First Look: March 24

hand the reins of the English luxury fashion company to chief creative officer Christopher Bailey. Under their partnership, in place since 2006, Burberry's revenues have tripled to more than two billion English pounds, and operating... View Details
Keywords: Sean Silverthorne
  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

Monroe Abstract— Why do regimes allow some low-income business owners to avoid taxes by operating informally? Electoral incentives are central to prevailing explanations of governments’ forbearance of informal enterprise. Yet many... View Details
Keywords: Dina Gerdeman
  • Web

Courses by Faculty Unit - Course Catalog

Operations Management) Suraj Srinivasan Spring 2025 Q4 1.5 Reimagining Capitalism: Business and Big Problems (also listed under General Management and Strategy) Ethan Rouen Fall 2024 Q1Q2 3.0 Risks, Opportunities, And Investments In The... View Details
  • Web

Globalization - Faculty & Research

U.S. firms by analyzing detailed data on patent applications and on the operations of the foreign affiliates of U.S. multinational firms. The results indicate that increases in the share of a firm's innovation performed by inventors of a... View Details
  • 04 Feb 2002
  • Research & Ideas

How a Juicy Brand Came Back to Life

unfolds. An Endearing Artlessness Some brands just want to have fun, and from birth Snapple was one of them. Operating from the back of his parents' pickle store in Queens, Arnie Greenberg and his friends Leonard Marsh and Hyman Golden... View Details
Keywords: by John Deighton; Food & Beverage
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

transparent communication. Embracing a program that is Unrelenting and iterative. Setting Concentrated and focused steps to serve as a guiding set of goals. Driving Action by accepting uncertainty as the new normal. Embracing Agility and an View Details
Keywords: by Sean Silverthorne
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

Teixeira Abstract—Online retail accounts for a rapidly growing proportion of revenues in many industries. While selling online broadens firms’ access to consumers, operating margins are often lower in online stores than in physical... View Details
Keywords: Dina Gerdeman
  • Web

Historical Data & Sources - Business History

Set in Excel Carrefour: Countries of Operation Carrefour Kingdom of Saudi Arabia “Carrefour Exits Japan and Mexico,” BBC News, 10 March 2005 “Retailer Carrefour to Sell Stake in Greek Joint Venture,” BBC News, 15 June 2012 “About... View Details
  • 21 Dec 2010
  • First Look

First Look: December 21

the final stages of a 10-year plan of rejuvenation under CEO Kim Lopdrup. When he took over as CEO in 2004 the chain was closing restaurants and suffering declining same-store sales and declining customer satisfaction. But in 2010, even... View Details
  • Blog

Is AI Coming for Your Job?

has the potential to transform knowledge workers' roles, processes, and practices. To understand AI's potential, we must differentiate between its applications as externally facing—enhancing product offerings—and internally facing—aimed at improving View Details
  • Web

Leadership Transitions | Baker Library | Bloomberg Center | Harvard Business School

relationships, was becoming more of a transaction-by-transaction industry,” Mark. T. Williams notes in Uncontrolled Risk . [14] The 1980s and 1990s brought about a number of transitions and periods of upheavals at Lehman Brothers. Lew Glucksman, a partner at the firm... View Details
  • 01 Jan 2010
  • News

James Dimon, MBA 1982

Chairman and CEO, JPMorgan Chase & Co. Return to Alumni Achievement Awards main page Earlier Education: B.A., Economics and Psychology, Tufts University, 1978 On Leadership: “Set and meet high standards of integrity, performance, and service. You have to be... View Details
  • 08 Aug 2005
  • Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

summarizes customer profitability. Consider the situation faced in the 1990s by one of the nation's largest distributors of medical and surgical supplies. In five years, sales had more than tripled to nearly $3 billion, yet selling,... View Details
Keywords: by Robert S. Kaplan