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- 14 Dec 2007
- Op-Ed
When Your Product Becomes a Commodity
speed from launch to maturity is faster than ever before. Marketers can do three things to delay the inevitable forces of commoditization. Innovate. A new product that better meets consumer needs, even an upgrade of an existing product, can one-up competitors and force... View Details
Keywords: by John Quelch
- 13 Feb 2012
- Research & Ideas
The Case Against Racial Colorblindness
from the participant, looking at one picture that matched a picture from the participant's stack. The participants were told that the goal of the game was to determine which photo the partner was holding by asking as few yes/no questions... View Details
Keywords: by Carmen Nobel
- Research Summary
Wearing a Red Hat ¨C The Impact of Activist Industrial Policy on Software Development in China
The idea that the government should steer economic development by strategically hand-picking and managing certain industries is controversial but appeals to many developing countries that are eager to upgrade their industries. In this paper, I study China's recent... View Details
- August 2019
- Article
When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation
By: Yicheng Song, Nachiketa Sahoo and Elie Ofek
Sometimes we desire change, a break from the same or an opportunity to fulfill different aspects of our needs. Noting that consumers seek variety, several approaches have been developed to diversify items recommended by personalized recommender systems. However,... View Details
Keywords: Recommender Systems; Personalization; Recommendation Diversity; Variety Seeking; Collaborative Filtering; Consumer Utility Models; Digital Media; Clickstream Analysis; Learning-to-rank; Consumer Behavior; Media; Customization and Personalization; Strategy; Mathematical Methods
Song, Yicheng, Nachiketa Sahoo, and Elie Ofek. "When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation." Management Science 65, no. 8 (August 2019): 3737–3757.
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
done. We look around to hire products to get those jobs done. Products that successfully match the circumstances we find ourselves in end up being the real "killer applications." They make it easier for consumers to do something... View Details
- 03 Jun 2002
- Research & Ideas
How to Succeed With Your New Boss
will work together. Even if you don't develop a close personal bond, doing so will help you create a productive working relationship. Matching Your Requests For Support To Your Situation The type of support you need from your boss will... View Details
Keywords: by Michael Watkins
- 19 Apr 2010
- Research & Ideas
The History of Beauty
products like lip and eye cosmetics, although less so for foundation, because it is more expensive and needs to be a good match with skin tone. Achieving sustainable success in the beauty industry is another matter. It is fiercely... View Details
- 13 Jan 2012
- Working Paper Summaries
Intermediaries for the IP Market
Keywords: by Andrei Hagiu & David Yoffie
- October 2014
- Case
McKinsey & Company, 2012
By: John R. Wells and Galen Danskin
In 2012, McKinsey & Company (McKinsey) was the world's premier management consultancy, providing advice to CEO's and top executives of leading companies around the globe. Many consulting firms were bigger but few could match the reputation McKinsey had built over more... View Details
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
says. “I think that’s a big reason why Target’s adoption of a data-driven approach has been so successful.” Related Reading: Should Retailers Match Their Own Prices Online and in Stores? Retailing Revolution: Category Killers on the Brink... View Details
- December 2023
- Article
When Should the Off-Grid Sun Shine at Night? Optimum Renewable Generation and Energy Storage Investments
By: Christian Kaps, Simone Marinesi and Serguei Netessine
Globally, 1.5 billion people live off the grid, their only access to electricity often limited to operationally-expensive fossil fuel generators. Solar power has risen as a sustainable and less costly option, but its generation is variable during the day and... View Details
Kaps, Christian, Simone Marinesi, and Serguei Netessine. "When Should the Off-Grid Sun Shine at Night? Optimum Renewable Generation and Energy Storage Investments." Management Science 69, no. 12 (December 2023): 7633–7650.
- June 2016 (Revised March 2017)
- Technical Note
Disintermediation in Two-Sided Marketplaces
By: Benjamin Edelman and Philip Hu
Two-sided marketplaces often risk disintermediation: users may rely on the marketplace to find each other but then perform related future transactions—or even the current transaction—without the platform’s involvement and without paying any fees the platform may... View Details
Keywords: Disintermediation; Strategic Behavior; Circumvention; Undercutting; Uber; Airbnb; Handy; Upwork; Etsy; eBay; Monster.com; Google; Competitive Strategy; Multi-Sided Platforms; Marketplace Matching; Transportation Industry; Accommodations Industry; Service Industry; Advertising Industry
Edelman, Benjamin, and Philip Hu. "Disintermediation in Two-Sided Marketplaces." Harvard Business School Technical Note 917-004, June 2016. (Revised March 2017.) (request a courtesy copy.)
- 17 Sep 2012
- Research & Ideas
Blue Skies, Distractions Arise: How Weather Affects Productivity
applications—a process comprising about 600,000 individual data-entry tasks. The research team matched that data to meteorological data in Tokyo during that period. (Tokyo is a city that sees its share of sunny weather and torrential... View Details
Keywords: by Carmen Nobel
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
were not strong enough to prevent the growth of private labels in Europe, but they were sufficient to maintain Unilever's strong position in higher margin products. It was able to leverage knowledge of brands and products between countries throughout the world, View Details
- 28 Jul 2020
- Research & Ideas
Racism and Digital Design: How Online Platforms Can Thwart Discrimination
through algorithms. Algorithms can be debiased by altering their inputs, but doing so requires managers to think about their goals around diversity and fairness. For example, LinkedIn redesigned its recruitment search tool to ensure that the gender breakdown of search... View Details
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
reservation. With Marriott, it’s a manual system with software sprinkled in to make human processes more effective. But Airbnb is fundamentally digital. And that means every human bottleneck is pushed out. You have algorithms matching... View Details
Keywords: by Dina Gerdeman
- 28 Mar 2023
- Research & Ideas
The FDA’s Speedy Drug Approvals Are Safe: A Win-Win for Patients and Pharma Innovation
Stern and her colleagues’ research found that BTD drugs spent 23 percent less time in the final stage of clinical trials as compared to a matched set of drugs that came to market just before the BTD program was launched. “It hints at... View Details
- 20 Dec 2017
- Lessons from the Classroom
How to Design a Better Customer Experience
Google, Microsoft, and Fedex, to foster creativity, deepen learning, and solve complex problems.) Thomke became a certified LSP facilitator and then spent more than a year working on the design of his class, with the intent of creating a student learning experience to... View Details
- 17 Jan 2011
- Research & Ideas
Being the Boss
starts with using yourself as an instrument to get things done. And because you're the instrument, you've got to know that instrument very well and use it appropriately, so that your imprint matches your impact. We talk a lot about what... View Details
Keywords: by Carmen Nobel
- 15 Jan 2014
- Working Paper Summaries
Redrawing the Lines: Did Political Incumbents Influence Electoral Redistricting in the World’s Largest Democracy?
Keywords: by Lakshmi Iyer & Maya Reddy