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Show Results For
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All HBS Web
(773)
- News (133)
- Research (557)
- Multimedia (2)
- Faculty Publications (328)
- June 2012
- Article
Pricing to Create Shared Value
By: Marco Bertini and John T. Gourville
Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that...
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Keywords:
Pricing;
Marketing Strategy;
Price;
Customer Focus and Relationships;
Customer Relationship Management;
Value Creation;
Fairness
Bertini, Marco, and John T. Gourville. "Pricing to Create Shared Value." Harvard Business Review 90, no. 6 (June 2012): 96–104.
- 01 Jan 2003
- News
James E. Burke, MBA 1949
concerned about what I should do with my life. I knew I wanted a career in business, but it wasn't until I was at HBS that I grasped that business could be a force for good in society. We were constantly reminded of the importance of moral values in our decision...
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- 01 Jun 2002
- News
Faculty Debates Lessons from Enron's Collapse
and Robert Simons. The lively and informative presentations were punctuated by questions from faculty eager to share their own insights or to challenge colleagues' assumptions. The group worked together to assemble the pieces of the Enron puzzle. How could a company...
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- February 2022 (Revised October 2022)
- Case
P.T. Barnum: Changing the World
By: Robert Simons and Shirley Sun
This case describes the life of P.T. Barnum, widely considered to the be the father of modern advertising and marketing. Barnum showed his genius for business early, selling lottery tickets and confections from his father’s store. He went on to found a famous museum of...
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Keywords:
Entertainment;
Entrepreneurship;
Personal Characteristics;
Marketing;
Success;
Values and Beliefs;
Mission and Purpose;
Entertainment and Recreation Industry;
United States;
Europe
Simons, Robert, and Shirley Sun. "P.T. Barnum: Changing the World." Harvard Business School Case 122-076, February 2022. (Revised October 2022.)
- February 2006 (Revised October 2006)
- Case
Veridian: Putting a Value on Values
By: Rakesh Khurana, Joel Podolny and Jaan Margus Elias
David Langstaff, the CEO of Veridian, a defense company, struggles with the decision of selling the company. Langstaff has concerned himself with inculcalating his organization with the values necessary for superior achievement over the long term. But as a fiduciary,...
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Keywords:
Cash;
Corporate Governance;
Financial Markets;
Law;
Leadership;
Patents;
Values and Beliefs;
Service Industry;
Aerospace Industry
Khurana, Rakesh, Joel Podolny, and Jaan Margus Elias. "Veridian: Putting a Value on Values." Harvard Business School Case 406-028, February 2006. (Revised October 2006.)
- December 1993 (Revised November 2009)
- Case
Manville Corporation Fiber Glass Group (A)
By: Lynn S. Paine and Sarah Gant
Manville Corp.'s senior managers must decide how to respond to a new scientific study suggesting that fiberglass, the source of 75% of the company's profits, may be another asbestos and must act under conditions of great uncertainty. In particular, when should a...
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Keywords:
Communication Strategy;
Decision Choices and Conditions;
Ethics;
Health Disorders;
Risk Management;
Marketing Communications;
Product;
Corporate Social Responsibility and Impact;
Safety;
Consumer Products Industry;
Industrial Products Industry
Paine, Lynn S., and Sarah Gant. "Manville Corporation Fiber Glass Group (A)." Harvard Business School Case 394-117, December 1993. (Revised November 2009.)
- November 1995 (Revised March 2004)
- Case
Massachusetts General Hospital: CABG Surgery (A)
By: Steven C. Wheelwright and James Weber
A cross-functional team at Massachusetts General Hospital tries to reengineer the service delivery process (the "care path") for heart bypass surgery (CABG) in order to shorten hospital stays (and lower costs) while maintaining/enhancing the quality of care provided.
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Keywords:
Health Care and Treatment;
Medical Specialties;
Business Processes;
Mission and Purpose;
Product Positioning;
Product Marketing;
Management Practices and Processes;
Customer Satisfaction;
Service Delivery;
Service Operations;
Fair Value Accounting;
Ethics;
Pharmaceutical Industry;
Health Industry;
Massachusetts
Wheelwright, Steven C., and James Weber. "Massachusetts General Hospital: CABG Surgery (A)." Harvard Business School Case 696-015, November 1995. (Revised March 2004.)
- Article
Alfred D. Chandler: His Vision and Achievement
Among historians, Alfred Chandler's influence is by far the greatest, as he has affected economics, sociology, and business administration. Chandler never took short cuts, never stinted, and never published until he was satisfied that he had done his very best....
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Keywords:
Goals and Objectives;
Mission and Purpose;
Success;
Books;
Demand and Consumers;
Power and Influence;
Economic Growth;
Ethics;
Knowledge Sharing;
Product Positioning;
Market Transactions;
Fair Value Accounting
McCraw, T. K. "Alfred D. Chandler: His Vision and Achievement." Business History Review 82, no. 4 (Winter 2008).
- Web
Short Intensive Program (SIP): Opportunities in the Plant-Based Economy - Blog - Business & Environment
Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production 2024 IFC India 2024 - Development...
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- 10 Oct 2005
- Research & Ideas
Corporate Responsibility and the Environment: What is the Right Thing To Do?
by Harvard Business School professor Forest Reinhardt, considered whether firms should and do engage extensively in CSR. This essay, in other words, considered empirical evidence. Reinhardt found that relatively few firms do engage in real CSR, and those that do can do...
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by Manda Salls
- 26 Aug 2013
- Lessons from the Classroom
Built for Global Competition from the Start
Thanks to the Internet, entrepreneurs are no longer confined to a local geography when building a new business—the world can be their market from day one. But building a startup as a global business requires managers with skills and...
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- 06 Aug 2013
- First Look
First Look: August 6
behavior are reduced (Study 5). Our results have important implications for models of ethical decision making, moral behavior, and self-regulatory theory. Publisher's link: http://www.francescagino.com August 2013 Journal of Finance The...
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Keywords:
Anna Secino
- 19 Mar 2019
- First Look
New Research and Ideas, March 19, 2019
Bros Coffee: Leadership Selection No abstract available. Purchase this case:https://hbsp.harvard.edu/product/119038-PDF-ENG Harvard Business School Case 119-049 Accenture’s Code of Business Ethics Leaders of Accenture’s compliance and...
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Keywords:
Dina Gerdeman
- 10 Jan 2005
- Research & Ideas
How to Put Meaning Back into Leading
have been engaging in research examining the linkage between meaning and economic life. Through informal discussions, we came to understand that while our methods were different, we were each absorbed in trying to answer similar questions. Among them are: How can...
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by Martha Lagace
- October 2003 (Revised August 2005)
- Case
American Legacy: Beyond the Truth Campaign
By: Youngme E. Moon and Kerry Herman
The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide...
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Keywords:
Advertising Campaigns;
Communication Strategy;
Customer Focus and Relationships;
Decision Choices and Conditions;
Ethics;
Brands and Branding;
Corporate Social Responsibility and Impact
Moon, Youngme E., and Kerry Herman. "American Legacy: Beyond the Truth Campaign." Harvard Business School Case 504-014, October 2003. (Revised August 2005.)
- 08 Apr 2014
- First Look
First Look: April 8
examples such as TripAdvisor, Wikipedia, and the New York Times, the authors offer strategies for competing in markets with network effects. New entrants should focus on customer groups that they are uniquely positioned to serve or appeal...
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Keywords:
Sean Silverthorne
- 20 Nov 2018
- First Look
New Research and Ideas, November 20, 2018
consequentially experienced higher asset growth and increased market share during the crisis. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54253 November 8, 2018 NEJM Catalyst Transitioning Payment Models:...
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Keywords:
Dina Gerdeman
- 01 Jan 2007
- News
A. Malachi Mixon, III, MBA 1968
million LBO in 1979 to buy the firm from Johnson & Johnson, Invacare's annual sales have grown from $19 million to $1.5 billion. "Everything starts with the product," says Mixon, who had been marketing CT scanners before doing the...
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- 08 Dec 2015
- First Look
December 8, 2015
market failures that may arise. We explore these challenges and suggest an updated regulatory framework that is sufficiently flexible to allow software platforms to operate and deliver their benefits, while ensuring that service...
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Keywords:
Sean Silverthorne
- 01 Jan 2009
- News
Jorge Paulo Lemann, A.B. 1961; Carlos A. Sicupira, OPM 9, 1984; Marcel H. Telles, OPM 10, 1985
national economy, bringing access to consumer goods, jobs, and global markets to Brazil. Having helped build Belgium-based Anheuser-Busch InBev into one of the world’s leading breweries, Lemann now divides his time between corporate...
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