Publications

January 1991
Supplement

Suzuki Samurai, Supplement

By: John A. Quelch

A condensed version of Suzuki Samurai: The Rollover Crisis. Suzuki management must plan a response to a Consumers Union demand for a recall of the Samurai on grounds of its unacceptable propensity to roll over. View Details

Keywords: Safety; Crisis Management; Auto Industry

August 1989 (Revised November 1994)
Case

Nissan Motor Co. Ltd.: Marketing Strategy for the European Market

By: John A. Quelch

Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details

Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe

April 1987 (Revised February 1988)
Case

New General Motors

By: Joseph L. Badaracco Jr.

Keywords: Auto Industry

1974
Chapter

Automobiles

By: L. T. Wells Jr.

Keywords: Machinery and Machining; Auto Industry

May 1985 (Revised September 1993)
Case

Volkswagen Group

By: Malcolm S. Salter

Keywords: Auto Industry

02 Jan 2001
Research & Ideas

Can Japan Compete? [Part One]

the authors came to believe, government had inflicted detrimental effects not only on industry but also on the Japanese economy as a whole. Their new book Can Japan Compete? is the result of years of research by Porter, the author of... View Details

Keywords: by Martha Lagace & Hilah Geer

01 Apr 1996
News

Stewards of the Seventh Generation

make money on it," says Vietor. "The problem is that getting back and refurbishing the parts is expensive. So they're hoping for the best." Michael E. Porter, C. Roland Christensen Professor of Business Administration, believes that it is indeed possible for companies... View Details

Keywords: Marguerite Rigoglioso, Garry Emmons, Linda Goodspeed, and Elaine Gottlieb

March 1993 (Revised July 2008)
Case

Liability Management at General Motors

By: Peter Tufano

An analyst at General Motors charged with managing the structure of the automaker's debt must decide whether and how to modify the interest rate exposure of the firm's most recent debt offering. The analyst must take into consideration GM's liability management policy... View Details

Keywords: Borrowing and Debt; Capital Structure; Financial Management; Interest Rates; Risk Management; Auto Industry; North America

Educators

October 14, 2023
Article

Will Consumers Buy Selfish Self-Driving Cars?

By: Julian De Freitas

Keywords: AI and Machine Learning; Ethics; Technological Innovation; Safety; Auto Industry

Register to Read

2021
Working Paper

Trade and the Single Car Market: The EC-Japan Elements of Consensus, 1985–1999

By: Grace Ballor

In 1991, in the midst of the program to create a liberal Single European Market and in the context of a new Joint Declaration for cooperation with Japan, the European Commission brokered a private deal to restrict Japanese imports into the European Community for nearly... View Details

Keywords: Market; Protectionism; Liberalization; Trade; Markets; International Relations; Auto Industry; Europe; European Union; Japan

Read Now

February 1979 (Revised August 1979)
Case

Fiat-Trattori

By: Thomas R. Piper and Ulrich E. Wiechmann

Keywords: Auto Industry

2019
Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 10 Variations on the Theme of Flow Production

By: Carliss Y. Baldwin

The purpose of this chapter is to explore how technologies and organizations engaged in flow production evolve over time. To allow for an apples-to-apples comparison, I examine organizations using essentially the same physical technologies, making similar products, and... View Details

Keywords: Flow Production; Ford; General Motors; Competitiveness; Information Technology; Organizational Design; Production; Auto Industry

Read Now

February 2019 (Revised April 2021)
Case

Honda Innovations: Leveraging External Insights to Accelerate Creation

By: Antonio Davila

Nick Sugimoto, CEO of Honda Innovations—the open innovation organization of Honda, has to decide how to extend his organization’s approach to innovation across the world. Honda Innovations dates back to 2000 when Honda created Honda Research Institute in Silicon... View Details

Keywords: Innovation; Radical Innovation; Corporate Venturing; Corporate Innovation; Organization Structure; Management Control; Business Units; Disruption; Corporate Entrepreneurship; Global Strategy; Disruptive Innovation; Innovation and Management; Innovation Strategy; Organizational Structure; Strategy; Auto Industry; San Francisco; Japan

Educators

June 2018 (Revised January 2020)
Case

Renegotiating NAFTA

By: Laura Alfaro, Haviland Sheldahl-Thomason and Sarah Jeong

January 1, 2019 marked the 25th anniversary of the North American Free Trade Agreement (NAFTA). Twenty-five years after the landmark trade pact was signed by the United States, Canada, and Mexico, considerable debate surrounded it. Trade and trade agreements were a... View Details

Keywords: Trade; Negotiation; Agreements and Arrangements; Cost vs Benefits; Auto Industry; United States; Mexico; Canada

Educators

December 1998
Teaching Note

Mercedes-Benz in Alabama: Lessons from the Field TN

By: William J. Bruns Jr. and Carin-Isabel Knoop

Teaching Note for (9-199-028). View Details

Keywords: Auto Industry; Alabama

March 2017
Supplement

Mobileye: The Future of Driverless Cars

By: David B. Yoffie

This video is a supplement to the Mobileye case. The co-founder, Chairman, and CTO, Amnon Shashua, discussed how Mobileye tries to create a sustainable advantage; how it prices its products; whether it should collaborate or not with Google; and how much of its... View Details

Keywords: Strategy; Competitive Positioning; Driverless Car; Competitive Strategy; Alliances; Competitive Advantage; Auto Industry; Israel