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All HBS Web
(1,003)
- People (3)
- News (106)
- Research (821)
- Events (1)
- Multimedia (8)
- Faculty Publications (669)
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- April 1994 (Revised April 1995)
- Case
Volkswagen de Mexico's North American Strategy (A)
In 1988, Volkswagen (VW) consolidated its North American operations in Puebla, Mexico, after shutting down its plant in Pennsylvania. Volkswagen de Mexico had been in operation since the 1960s, but produced almost exclusively for the Mexican market. In the late 1980s,...
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Keywords:
Organizational Change and Adaptation;
Trade;
Auto Industry;
Auto Industry;
Canada;
Germany;
United States;
Mexico
Shapiro, Helen. "Volkswagen de Mexico's North American Strategy (A)." Harvard Business School Case 794-104, April 1994. (Revised April 1995.)
- July 1997
- Teaching Note
Coordination: An Overview TN
By: Ananth Raman
Teaching Note for (9-696-001).
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- October 1995
- Background Note
Coordination: An Overview
By: Ananth Raman
Designed to accompany Module II of the first-year required course on Technology and Operations Management. Particularly useful in conjunction with Corning Glass Works: Erwin Automotive Plant, Toyota Motor Manufacturing, U.S.A., Inc., Johnson Controls, Automotive...
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Raman, Ananth. "Coordination: An Overview." Harvard Business School Background Note 696-001, October 1995.
- September 1992 (Revised November 1996)
- Case
Royal Automobile Club Rescue Services Division: Transformation Through Technology
By: W. Earl Sasser and Roger H. Hallowell
The Royal Automobile Club uses a new computer and telephone system to improve its service standards and profitability. After the initial impact of changes from technology, the organization faces a need to choose between future technological development or...
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Keywords:
Technological Innovation;
Decision Choices and Conditions;
Organizational Change and Adaptation;
Information Technology;
Corporate Strategy;
Auto Industry;
Auto Industry;
United Kingdom
Sasser, W. Earl, and Roger H. Hallowell. "Royal Automobile Club Rescue Services Division: Transformation Through Technology." Harvard Business School Case 693-029, September 1992. (Revised November 1996.)
- September 1995 (Revised August 1996)
- Case
Land Rover North America, Inc.
Charles Hughes, president and CEO of Land Rover North America, Inc., is debating product positioning options for the new Land Rover Discovery. The positioning decision must consider the role of the Discovery vis-`a-vis other vehicles in the LRNA line, the brand's...
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Keywords:
Product Positioning;
Consumer Behavior;
Brands and Branding;
Auto Industry;
Auto Industry;
North and Central America;
United Kingdom
Fournier, Susan M. "Land Rover North America, Inc." Harvard Business School Case 596-036, September 1995. (Revised August 1996.)
- September 1988 (Revised October 1992)
- Case
Suzuki Samurai
By: John A. Quelch
Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction.
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Keywords:
Product Positioning;
Marketing Strategy;
Market Entry and Exit;
Advertising Campaigns;
Auto Industry;
Auto Industry;
Japan;
United States
Quelch, John A. "Suzuki Samurai." Harvard Business School Case 589-028, September 1988. (Revised October 1992.)
- August 1993
- Case
General Motors: Smith's Dilemma
By: Nitin Nohria and Sandy Green
Discusses Roger Smith's tenure as CEO of General Motors. Describes his vision for changing General Motors, and how he went about implementing that vision.
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Keywords:
Change Management;
Organizational Change and Adaptation;
Management Teams;
Leadership Style;
Auto Industry;
Auto Industry
Nohria, Nitin, and Sandy Green. "General Motors: Smith's Dilemma." Harvard Business School Case 494-020, August 1993.
- August 26, 2009
- Comment
Where Cash for Clunkers Ran Off the Road
By: John A. Quelch
Today, let us celebrate the end of an unjustifiable drain on the U.S. taxpayer: the Cash for Clunkers (C4C) program.
True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they... View Details
True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they... View Details
Keywords:
Government Programs;
Environmental Impact;
Government Waste;
Customer Behavior;
Economic Growth;
Economy;
Financial Crisis;
Government and Politics;
Leadership;
Marketing;
Programs;
Value;
Auto Industry;
Auto Industry;
Auto Industry;
United States
Quelch, John A. "Where Cash for Clunkers Ran Off the Road." Harvard Business School Working Knowledge (August 26, 2009).
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
the hub economy will continue to spread across more industries, concentrating more power in the hands of a few. As an example, they take an in-depth look at the auto industry and how Apple and Alphabet/Google are poised to become the main...
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Keywords:
Carmen Nobel
- 29 Sep 2003
- Research & Ideas
Why Managing Innovation is Like Theater
again—significantly impacts the way we work. Reconfiguring an auto assembly process can involve buying and installing new equipment, which can be pretty expensive. So, automakers usually do a lot of planning before they commit to a...
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Keywords:
by Rob Austin & Lee Devin
- 02 Jan 2001
- Research & Ideas
Can Japan Compete? [Part One]
auto companies. Nissan and Toyota were already well established, and Honda had to find some way of breaking into the market. It adopted a distinctive strategy instead of copying its rivals. In the book, we note the striking number of...
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Keywords:
by Martha Lagace & Hilah Geer
- Research Summary
Overview
The Information Age has introduced well-received opportunities to track performance. Fitbits and Fuelbands allow individuals to track their own performance; companies like Uber and leading hospitals help you choose a driver or a doctor based on how others rated... View Details
- March 2024
- Teaching Note
Teaching Note: Transforming a Region: Gothenburg's path from Shipyards to E-Mobility
By: Christian H.M. Ketels and Orjan Solvell
This TN provides guidance on how to leverage the case on Gothenburg's economic evolution and the role of the regional economic development agency in this process. Gothenburg is an old industrial city that has been hit by a number of deep shocks in its history. Its core...
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- August 2000 (Revised November 2001)
- Case
Edmunds.com (A)
By: Stephen P. Bradley and Christina Akers
Edmund's began in 1966 as a publisher of new and used vehicle guides and grew into one of the leading third-party automotive web sites of today. This case explores how Edmunds.com gained a competitive edge using strategic partnerships and alliances, as well as careful...
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Keywords:
Growth and Development Strategy;
Business Strategy;
Success;
Product Positioning;
Partners and Partnerships;
Competitive Advantage;
Auto Industry;
Auto Industry
Bradley, Stephen P., and Christina Akers. "Edmunds.com (A)." Harvard Business School Case 701-025, August 2000. (Revised November 2001.)
- May 2019
- Case
Elon Musk's Big Bets Update, 2019
By: David B. Yoffie and Daniel Fisher
This short case provides an update to Elon Musk's strategy and tactical moves with Tesla, Solar City, and SpaceX from 2016-2019.
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Keywords:
Electric Vehicles;
Batteries;
Solar Power;
Execution;
Space Flight;
Tesla;
SolarCity;
SpaceX;
Elon Musk;
Information Technology;
Risk and Uncertainty;
Expansion;
Renewable Energy;
Strategy;
Investment;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry
Yoffie, David B., and Daniel Fisher. "Elon Musk's Big Bets Update, 2019." Harvard Business School Case 719-512, May 2019.
- September 2014
- Article
The Interrelationships Between Brand and Channel Choice
By: Scott Neslin, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef and Z. John Zhang
We propose a framework for the joint study of the consumer's decision of where to buy and what to buy. The framework is rooted in utility theory where the utility is for a particular channel/brand combination. The framework contains firm actions, the consumer search...
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Keywords:
Brand Choice;
Channel Choice;
Utility Theory;
Marketing;
Decision Choices and Conditions;
Consumer Behavior;
Learning;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry
Neslin, Scott, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef, and Z. John Zhang. "The Interrelationships Between Brand and Channel Choice." Marketing Letters 25, no. 3 (September 2014): 319–330.
- 14 Jan 2015
- Research & Ideas
Thriving in the Turbulence of Emerging Markets
The growth and competiveness of emerging markets is a fundamental reality in global business today. Yet it is often forgotten just how much these countries have changed in a short period of time, how challenging their business environments were even two decades ago,...
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- May 1982 (Revised February 1983)
- Supplement
Ford Motor Co. (D)
Keywords:
Auto Industry
Salter, Malcolm S. "Ford Motor Co. (D)." Harvard Business School Supplement 382-166, May 1982. (Revised February 1983.)
- June 1963 (Revised November 1977)
- Case
American Motors Corp.: Corporate Strategy
By: Bruce R. Scott
Scott, Bruce R. "American Motors Corp.: Corporate Strategy." Harvard Business School Case 364-001, June 1963. (Revised November 1977.)