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All HBS Web
(1,131)
- People (2)
- News (282)
- Research (691)
- Events (4)
- Multimedia (1)
- Faculty Publications (272)
- 01 Jun 2005
- News
Better than Cash
and general management consulting services — all free of charge. “The five CAP volunteers assessed our agency carefully and gave me the kind of information I hadn’t had before,” says Alston-Follansbee. “They...
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Arthur C. Nielsen
Nielsen was a pioneer in market research. Through his performance index surveys, he changed the way organizations promoted their products and services. Nielsen ratings have become one of the primary drivers of advertising expenditures.
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Services
Rochelle Lazarus
Lazarus introduced “360-degree branding” to the advertising world: assuring that the client makes a significant impression every time they communicate with their customers. Lazarus has been a driving force in building and overseeing...
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Services
- Web
Buy Now, Pay Later: Credit and Information Technology
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of Credit Reporting The Mercantile...
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- 29 Mar 2023
- News
Robert Kraft Launches Campaign to Combat Antisemitism
Photo courtesy New England Patriots Photo courtesy New England Patriots New England Patriots owner Robert Kraft (MBA 1965) launched a $25 million "Stand Up to Jewish Hate" campaign last week, which is "aiming to raise awareness nationwide about soaring incidents of...
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- 01 Sep 2008
- News
Negative Ad Power
Political candidates are often said to be marketed just like consumer products. But there’s a big difference. Consumer marketers such as Coke and Pepsi or Toyota and Ford focus on building up their brand, not on tearing down their opponent. Negative View Details
- 23 Nov 2010
- First Look
First Look: November 23
psychology and ethical decision making. Read the paper: http://www.francescagino.com/uploads/4/7/4/7/4747506/caruso_gino_cognition_2011.pdf The Design of Online Advertising Markets Author: Benjamin G. Edelman Publication: In The Handbook...
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Sean Silverthorne
- Portrait Project
Mora Segal
"When I grow up, I am going to be a judge, a senator... or maybe even president! Oh no you're not, little girl..." When I was seven years old my picture appeared in an advertisement in Newsweek for the National Organization for...
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- 15 Apr 2014
- First Look
First Look: April 15
controls, employment at target establishments declines 3% over two years post buyout and 6% over five years. The job losses are concentrated among public-to-private buyouts and transactions involving firms in the service and retail...
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Sean Silverthorne
- 01 Dec 2009
- News
What’s On?
KILAR After working at Amazon.com for nine years, in 2007 Jason Kilar (MBA ’97) became CEO of Hulu, the service that brings popular television programming and movies to computers via high-quality streaming video. Hulu, free and...
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- 01 Jun 1997
- News
Carla Small
the internal whispers telling her that her real love centered on children and families, however, she moved to Chicago and began a promising career as an advertising executive at Leo Burnett, Inc. "It was a great experience," Small says,...
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Linda Goodspeed
Robert W. Woodruff
Resisting the pressure of other board members to diversify Coca-Cola through acquisition, Woodruff was committed to promoting the company’s core mission. In keeping with this vision, Woodruff solicited the genius of advertising great...
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Food & Tobacco
- 15 Oct 2008
- First Look
First Look: October 15, 2008
Working PapersEconomic Factors Underlying the Unbundling of Advertising Agency Services Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract...
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Martha Lagace
Leo Burnett
A creative genius, Burnett developed longstanding campaigns for such household names as Kellogg’s, Campbell Soup and P&G, and in the process, built one of the largest ad agencies in the U.S. His legendary ad campaigns include Jolly...
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Services
- 01 Jun 2007
- News
Uncorked
After graduating from HBS, Sue McClelland (HRPBA ’60) faced an unappealing job market. Back then, women were only truly welcomed as teachers, nurses, or secretaries, and “I didn’t want to do any of those,” McClelland told the Modesto Bee (January 14, 2007). So she...
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- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
substantial advertising revenue. But local newspapers provide important accountability, and the question is, how do you create a local newspaper that focuses on doing that? Local newspapers need truly differentiated content that their...
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- 29 Sep 2015
- Research & Ideas
Work 3.0: Redefining Jobs and Companies in the Uber Age
across multiple industries. There are at least five kinds of control that could belong to either company or worker, depending on the business model: Price charged to the customer. Equipment used by the worker, Method of service delivery....
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- 01 Jun 2001
- News
Point, Click, Give: Internet Fuels Philanthropic Fundraising Revolution
transaction fees, advertising fees, application services fees, partnering revenue, and cross-subsidization (using revenue from selling applications to subsidize other components of the business). This is...
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- 10 Nov 2015
- First Look
November 10, 2015
Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to...
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Sean Silverthorne