Publications

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

ways to overcome all three barriers. For example, cinemas have identified a concrete, helpful customer behavior—silencing phones before the movie begins. A simple reminder that demonstrates why it matters to everyone in the theater is all... View Details

Keywords: by Dina Gerdeman

03 Oct 2005
Research & Ideas

The Box Office Power of Stars

of that product. That can work in a variety of ways. For example, in the case of films, powerful actors and actresses can help guarantee financing and push a movie through the development process; they can aid in generating interest from View Details

Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video

Research Summary

Overview

Grant uses a combination of laboratory and field experiments to harness consumers' cognitive and affective resources to increase their well-being. Consumers make countless daily decisions in the pursuit of happiness -- whether and how to spend or save their money, what... View Details

Keywords: Well-being; Judgment And Decision Making; Health; Prosocial Behavior

05 Jul 2021
What Do You Think?

Do Companies Really Need Chief Experience Officers to Know Their Customers?

Employees (New York: The Free Press, 2003), p. xvi. B. Joseph Pine II and James H. Gilmore, The Experience Economy: Work is Theater & Every Business a Stage (Boston: Harvard Business School Press, 1999). Laura Starita, “3 Key Findings... View Details

Keywords: by James Heskett

March 2000
Case

People's Light and Theatre Company, The

Describes in operational detail the activities involved in creating a collaborative and artistic product. Parallels to companies in dynamic industries emerge from the management philosophies and artistic methods of the case protagonist, Artistic Director Abigail Adams. View Details

Keywords: Creativity; Service Operations; Business Strategy; Theater Entertainment; Fine Arts Industry

June 1988
Case

American Repertory Theatre--1988

American Repertory Theatre (ART) is one of the premier resident theatres in the United States. ART has been successful in following its vision, which is to advance the art of theatre by creating an ideal working environment for artists and promoting very high quality... View Details

Keywords: Mission and Purpose; Success; Theater Entertainment; Fine Arts Industry; United States

Find at Harvard

September 2024
Case

Ming Min Hui at Boston Ballet

By: Edward H. Chang, David Allen and Annelena Lobb

This case asks how Ming Min Hui, the newly appointed executive director of Boston Ballet, should ensure that the company stays true to its art form yet relevant to its times. Hui stood out among ballet leaders as a young, Asian American woman with a Harvard Business... View Details

Keywords: Arts; Change; Diversity; Gender; Race; Entertainment; Theater Entertainment; Leadership; Management; Nonprofit Organizations; Entertainment and Recreation Industry; Music Industry; United States; Massachusetts; Boston

September 2015 (Revised December 2016)
Case

Wanda Studios Qingdao

By: Henry McGee and Willy Shih

Wang Jianlin, founder and Chairman of the Dalian Wanda Group (Wanda), kept close tabs on one of his flagship projects going up on the shores of the Yellow Sea. There construction was underway on Wanda Studios Qingdao, the largest film and production facility in the... View Details

Keywords: Dalian Wanda Group; AMC Entertainment; Wang Jianlin; Movie Industry; Vertical Specialization; Film; Film Entertainment; Theater Entertainment; Entertainment; Vertical Integration; Entertainment and Recreation Industry; China; United States

17 Aug 2011
Research & Ideas

Protecting against the Pirates of Bollywood

screens in India. With movie tickets in the country selling for only 57 cents on average, and a digital screen costing $150,000, installing one usually doesn't make economic sense for theaters. Should local theater owners be prosecuted... View Details

Keywords: by Kim Girard; Motion Pictures & Video

30 Apr 2019
First Look

New Research and Ideas, April 30, 2019

Harvard Business School Case 319-013 Jackie Taylor: The Black Ensemble Theater Jackie Taylor, an African American social entrepreneur, founded the Black Ensemble Theater in 1976. Since the ensemble’s... View Details

Keywords: Dina Gerdeman

December 2007 (Revised August 2014)
Case

Xanadu on Broadway

By: Anita Elberse

Can one of Hollywood's biggest flops magically turn into a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller-disco film described by one critic as "the epic failure to end all epic failures," opened on Broadway in July 2007. Producer Rob Ahrens,... View Details

Keywords: Theater Entertainment; Product Marketing; Product Launch; Demand and Consumers; Risk and Uncertainty; Creativity; Entertainment and Recreation Industry

March 2002
Case

Mark Taper Forum (A)

The Mark Taper Forum, a regional nonprofit theatre in Los Angeles, has discovered and produced a highly acclaimed play entitled Angles in America. Because of the play's success, for-profit theatres on Broadway in New York have become extremely interested in... View Details

Keywords: Business or Company Management; Nonprofit Organizations; For-Profit Firms; Decision Choices and Conditions; Theater Entertainment; Los Angeles

Find at Harvard

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

to friends. The case is about the marketers' decisions regarding what to do with these films: They could put them on DVDs, or run them in movie theaters before feature films, or do any number of other things. Q: What's the takeaway from... View Details

Keywords: by Garry Emmons; Service

10 Jan 2012
First Look

First Look: January 10

various factors potentially influencing ORT utilization, the case allows students to analyze the possible causes of low ORT utilization and potential measures to address them. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/911035-PDF-ENG The American... View Details

Keywords: Sean Silverthorne

February 2002 (Revised February 2002)
Case

Roundabout Theatre Company, The (A)

Todd Haimes is the artistic director of the Roundabout, a nonprofit theatre. He must decide if he is willing to accept a large sponsorship from American Airlines and, in doing so, allow the airline to the name the Roundabout's new Broadway theatre. In making this... View Details

Keywords: Business or Company Management; Nonprofit Organizations; Decision Making; Financing and Loans; Theater Entertainment; Fine Arts Industry