Show Results For
- All HBS Web
(216)
- People (1)
- News (96)
- Research (89)
- Multimedia (2)
- Faculty Publications (53)
Show Results For
- All HBS Web
(216)
- People (1)
- News (96)
- Research (89)
- Multimedia (2)
- Faculty Publications (53)
- July 2011 (Revised October 2011)
- Case
Lady Gaga (A)
Henry W. McGee
Henry McGee joined the HBS faculty in 2013 after retiring as President of HBO Home Entertainment, the digital and DVD program distribution division of Home Box Office, the pioneering premium television company. A member of the Entrepreneurial Management Unit,... View Details
- March 2014
- Case
Milk Baths and Charm Necklaces: Had Randy Weiner (Finally) Gone Too Far?
- July 2016 (Revised June 2019)
- Case
Hamilton: An American Musical
- June 2009 (Revised February 2010)
- Case
Cirque du Soleil -- The High-Wire Act of Building Sustainable Partnerships
- January 2021
- Case
Cinépolis
- January 2020 (Revised July 2020)
- Supplement
MoviePass: The 'Get Big Fast' Strategy
- 19 May 2009
- First Look
First Look: May 19, 2009
- Research Summary
Research Questions
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
Rohit Deshpande
Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details
- 10 Jun 2014
- First Look
First Look: June 10
- 03 Jun 2009
- Working Paper Summaries
It Is Okay for Artists to Make Money…No, Really, It’s Okay
- 2015
- Working Paper
Wisdom or Madness? Comparing Crowds with Expert Evaluation in Funding the Arts
- Article
Wisdom or Madness? Comparing Crowds with Expert Evaluation in Funding the Arts
- 18 Sep 2012
- Working Paper Summaries
Risky Business: The Impact of Property Rights on Investment and Revenue in the Film Industry
- 25 Jan 2024
- Research & Ideas
Being a Team Player: Why College Athletes Succeed in Business
- 2013
- Working Paper
Management: Theory and Practice, and Cases
This working paper reports on a major Harvard Business School project designed to enhance MBA and practicing executives in case learning. The work is built on the foundation of HBS field cases employing the monomyth "hero's journey" classic story structure along... View Details
- Web
Great American Business Leaders of the 20th Century - Leadership
- 17 Aug 2020
- Research & Ideas
What the Stockdale Paradox Tells Us About Crisis Leadership
- 26 Jun 2023
- Research & Ideas