Publications

Read Now

25 Jan 2022
Cold Call Podcast

How Footwear Startup Allbirds is Decarbonizing Fashion

Keywords: Re: Michael W. Toffel

November 10, 2022
Article

5 Ways Startups Can Prepare for a Recession

By: Lou Shipley

Startups face unique challenges during economic downturns. They typically aren’t yet profitable and so are reliant on outside funding—and therefore are especially exposed when macroeconomic conditions change. To make it through a recession, startup CEOs should hit the... View Details

Keywords: Entrepreneurship; Organizational Culture; Sales; Customer Focus and Relationships; Decisions; Inflation and Deflation; Financial Crisis; Employee Relationship Management; Business Startups; Credit

21 Aug 2012
Research & Ideas

How to Sink a Startup

When Noam Wasserman (HBS MBA 1999) spent his MBA summer internship working for a VC firm, he observed important universalities in the decisions that founders faced. He also saw that the "fundamental implications of those decisions were getting the View Details

Keywords: by Garry Emmons

April 2018 (Revised February 2019)
Case

Gimlet Media: A Podcasting Startup

By: John Deighton and Leora Kornfeld

When digital distribution becomes an option for an analog industry, the effects on incumbents can be devastating. Is podcasting the beginning of the end of radio? Can it do what streaming video did to television and websites did to print? Two former public radio... View Details

Keywords: Podcasting; Business Ecosystem; Business Startups; Media; Disruption; Strategy

July–August 2019
Article

The Soul of a Startup

By: Ranjay Gulati

There’s an essential, intangible something in start-ups—an energy, a soul. It inspires enthusiasm and fosters a sense of deep connection and mutual purpose. While this spirit persists, engagement is high and businesses keep their edge.
But all too often,... View Details

Keywords: Business Startups; Mission and Purpose; Customer Focus and Relationships; Employees; Creativity; Business Growth and Maturation

Find at Harvard

10 May 2017
Research & Ideas

Amazon Web Services Changed the Way VCs Fund Startups

More entrepreneurs are receiving initial funding from VCs thanks to technologies such as the cloud. Source: PeopleImages As cloud technologies allow startups to build companies faster and cheaper than ever before, venture capitalists are... View Details

Keywords: by Michael Blanding; Banking; Financial Services; Information Technology

2021
Book

Why Startups Fail: A New Roadmap for Entrepreneurial Success

By: Thomas R. Eisenmann

Why Startups Fail explores entrepreneurial failure, examining its predictable patterns, how to avoid them, and how to cope when failure does occur. Part I looks at three common failure patterns for early-stage startups, illustrating each with an anchor case... View Details

Keywords: Entrepreneurship; Business Startups; Failure; Success; Framework

January 2020 (Revised December 2020)
Technical Note

Unit Economics in Startup Settings

By: Stig Leschly

September 10, 2015
Article

How Israeli Startups Can Scale

By: Jeffrey J. Bussgang

Keywords: Entrepreneurship

May 2024
Case

MStudio and Djoli: Accelerating Startup Growth in Francophone Africa

By: Paul A. Gompers, Pippa Tubman Armerding and Temitayo Lawal

Djoli, a procurement platform, was one of the startups launched and supported by MStudio, a startup studio in Côte d'Ivoire, in 2023. After a year of operations, Djoli must look beyond MStudio, which had supported them financially and in kind in exchange for equity,... View Details

Keywords: Agribusiness; Business Startups; Change; Decisions; Demographics; Economics; Entrepreneurship; Entrepreneurial Finance; Information Technology; Management; Operations; Ownership; Agriculture and Agribusiness Industry; Distribution Industry; Technology Industry; Africa; Côte d'Ivoire

January 2020 (Revised December 2020)
Technical Note

Business Model Analysis of Startups

By: Stig Leschly

May 13, 2021
Article

Why Today's Startups Pursue Both Ideas and Ideals

By: Ranjay Gulati

Startups typically operate with the mentality that growth and profit come first, higher calling comes second. This strategy, however, is misguided. Increasingly, entrepreneurs are imbuing their ventures with a grand ideal in addition to a great idea. This ideal not... View Details

Keywords: Mission and Purpose; Moral Sensibility; Business Startups

25 Aug 2022
Research & Ideas

It’s All in a Name: Reputable Investors Help Startups Shine

Do top venture capital firms add value to startups simply by attaching their names? If attracting talent is any measure, they sure do. New research finds that job seekers are two-thirds more likely to apply to a View Details

Keywords: by Rachel Layne

23 Mar 2021
Cold Call Podcast

Managing Future Growth at an Innovative Workforce Education Startup

Keywords: Re: William A. Sahlman

June 30, 2023
Article

How to Save a Stumbling Startup

By: Ranjay Gulati

Keywords: Business Startups; Small Business; Outcome or Result; Growth and Development Strategy; Business Exit or Shutdown

Find at Harvard

Read Now

28 Jun 2022
Cold Call Podcast

Scaling a Fintech Startup for the Greater Good

Keywords: Re: Emily Williams; Financial Services

13 Jun 2012
HBS Case

HBS Cases: A Startup Takes On the Credit Ratings Giants

For most of the 20th century, three bond ratings agencies—Moody's, Fitch, and Standard & Poor's—dominated the credit ratings industry, recently controlling 97 percent of the market. But the status quo was disrupted by the 2008 global economic recession, an event... View Details

Keywords: by Maggie Starvish; Banking; Financial Services

October 2019 (Revised April 2020)
Background Note

Note on Funding Deep Tech Startups

By: Karim Lakhani, Peter Barrett and Noubar Afeyan

This Background Note provides essential information on funding deep technologies—those technologies that were inherently capital intensive, time consuming, risky, and potentially disruptive. Both dilutive and non-dilutive sources of investment are highlighted, along... View Details