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(145)
- News (30)
- Research (89)
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- Faculty Publications (63)
Show Results For
- All HBS Web
(145)
- News (30)
- Research (89)
- Multimedia (3)
- Faculty Publications (63)
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
Brown teaches a case about Disney in her MBA elective course, The Business of Aesthetics (Photo courtesy of Pauline Brown) Brown has honed that ability to the point of poetic brevity. Asked recently what’s so great about Hermès silk... View Details
- Web
Campaign Leadership Committee - Alumni
Jesse Rogers MBA 1984 James F. Rothenberg MBA 1970** Henry B. Schacht MBA 1962 Alvin J. Silk Lee J. Styslinger III MBA 1988 Ranjan Tandon MBA 1977 Jeffrey C. Walker MBA 1981 Deborah L. Weinberg MBA 1985 Peter A. Weinberg MBA 1983 Byron R.... View Details
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
professor Ernest R. Berndt), HBS professor Alvin J. Silk looks at both internal and external forces affecting the industry, with particular attention to the impact of the Internet. According to Silk and his... View Details
Keywords: Peter K. Jacobs
Diane S. M. von Furstenberg
Von Furstenberg emerged on the fashion scene with three simple black jersey-style silk dresses in 1970. In the denim craze of the seventies, the silk dresses stood out for their elegance and sophistication,... View Details
Keywords: Fabric & Apparel
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
money I spend on advertising is wasted; the trouble is I don't know which half.' " For the past several decades Silk has devoted himself to prying open the black box, understanding the economics underlying the work advertising agencies... View Details
- 15 Nov 2020
- News
Exploring China’s Belt & Road Initiative
Gifts to the HBS Fund support a wide range of people and programs like this. Nearly 600 years after the closure of the storied Silk Road trade route between East and West, 44 second-year MBA students traveled to Asia to gain a firsthand... View Details
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
how are they likely to shape the future for media competitors, advertisers, and their agencies? HBS professor Alvin Silk has long studied such issues, and his latest findings, presented in a new working paper, "Restructuring in the... View Details
- 01 Aug 2013
- News
A Cure for Cold Storage
distribution a daunting process. That's the problem Vaxess seeks to address. The company is developing a way to store vaccines at room temperature using silk proteins, eliminating the need for refrigerated storage and allowing for wider... View Details
- 17 Apr 2014
- News
Striking a Balance
Alvin J. Silk The struggle to balance career and family was all too familiar to the late Diane Doerge Wilson, whose memory is being honored with an HBS professorship funded by a gift from her husband, Alvin J. Silk. A senior consultant at... View Details
- 01 Dec 2011
- News
The Sound of Music
The renowned Silk Road Ensemble put on an impromptu lunchtime performance in HBS’s Spangler Center in late September, drawing an admiring crowd of students, faculty, and staff. The ensemble is led by celebrated cellist Yo-Yo Ma and brings... View Details
Keywords: Christianity
- 2012
- Article
Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency
By: Alvin J. Silk
What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts of interest? In recent decades, the advertising and marketing services industry has undergone a number... View Details
Keywords: Advertising Agency; Competitors; Marketing Services Industry; Structural Changes; Agency-client Relationships; Hybrid Conflict Policies; Safeguards; Advertising; Advertising Industry; Europe; Latin America; North and Central America
Silk, Alvin J. "Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency." Foundations and Trends® in Marketing 6, no. 2 (2012): 63–149.
- November 1993
- Article
Marketing Science in a Changing Environment
By: A. J. Silk
Silk, A. J. "Marketing Science in a Changing Environment." Journal of Marketing Research (JMR) 30 (November 1993): 401–404.
- February 1994 (Revised October 1995)
- Background Note
Notes on Stratified Sampling Design
By: Alvin J. Silk
Silk, Alvin J. "Notes on Stratified Sampling Design." Harvard Business School Background Note 594-093, February 1994. (Revised October 1995.)
- April 1994
- Background Note
Notes on Factor Analysis
By: Alvin J. Silk
Silk, Alvin J. "Notes on Factor Analysis." Harvard Business School Background Note 594-091, April 1994.
- July 1999
- Background Note
Note on Statistical Tests for a Randomized Matched Pair Experimental Design, A
By: Alvin J. Silk
Concerns understanding the conditions under which an experimental design that employs matching and randomization may result in gains in precision as compared to a design that utilizes randomization and independent samples--i.e., no matching. An empirical example is... View Details
- January 1996
- Background Note
Brand Valuation Methodology: A Simple Example
By: Alvin J. Silk
Provides a simple illustration of a methodology for making a financial evaluation of a brand. View Details
Silk, Alvin J. "Brand Valuation Methodology: A Simple Example." Harvard Business School Background Note 596-092, January 1996.
- January 1994 (Revised March 2000)
- Background Note
Notes on Reliability and Attitude Measurement
By: Alvin J. Silk
Silk, Alvin J. "Notes on Reliability and Attitude Measurement." Harvard Business School Background Note 594-087, January 1994. (Revised March 2000.)
- January 2019
- Teaching Note
American Airlines' Value Pricing (A), (B), and (C)
By: Alvin J. Silk
Teaching Note for HBS Nos. 594-001, 594-019, and 595-037. View Details