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Show Results For
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All HBS Web
(225)
- News (94)
- Research (80)
- Events (1)
- Multimedia (3)
- Faculty Publications (11)
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- 04 May 2016
- What Do You Think?
What Does Boaty McBoatface Tell Us About Brand Control on the Internet?
When Should Control Over a Brand Be Ceded to the Public? The verdict is in. Our hardly scientific poll has endorsed the name of Boaty McBoatface for the new research vessel being commissioned by the UK’s National Environment Research...
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- 23 Jun 2016
- Op-Ed
Brexit: Should Britain Stay or Go?
Editor's Note: Millions of Brits are going to the polls today to take part in an historic vote on the European Union that will have a huge impact on the economic, political, and social future of the United Kingdom and its relationships...
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by Geoffrey G. Jones & Dante Roscini
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
likely voters. He built a coalition that energized young, first-time voters and registered thousands of previous non-voters. His organization encouraged early voting by Democrats to build well-publicized poll leads and to reduce the...
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by John Quelch
- 17 Feb 2010
- First Look
First Look: Feb. 17
Savage Beast (A) case (809-069) but includes two directives in the text to students. At the end of page 8, the student is asked to pause and complete a one-question poll. The "page-8" poll asks, "At this point, should Tim...
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Martha Lagace
- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
Procedural Justice and the Risks of Consumer Voting, written with Darden School of Business Assistant Professor Tami Kim and Harvard Kennedy School Professor Todd Rogers. Name this space These days, firms encourage customers to vote on everything. You can thank online...
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- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
choice and the uncertainty about who will prevail has fueled heavy media coverage and grassroots activism that add to voter interest. Choice and uncertainty also spawn fierce competition. The result of the winner-take-all political system is that politicians trailing...
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by John Quelch
- 04 Nov 2002
- Research & Ideas
From Lone Star to Team Player
managers of companies is a quick poll to identify what sorts of collaborative obstacles they may face in their organization and then we provide them with customized feedback.
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by Mallory Stark
- 25 Aug 2017
- Op-Ed
Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?
swathe of the American public, and that his gradual decline in the polls shows few signs of abating. In some industries Trump’s broad-based unpopularity leaves companies that are seen as supporting him vulnerable to boycotts. Beyond the...
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by Gautam Mukunda
- 06 Nov 2000
- What Do You Think?
Succession at GE: What’s Next?
and Jones—suave, dispassionate, and an accountant by background—had been named in several polls as the most outstanding CEO in America as well as a true business statesman in his efforts to build bridges between government and business....
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by James Heskett
- 01 Jun 2021
- What Do You Think?
Are Employers Ready for a Flood of 'New' Talent Seeking Work?
(Image credit: iStockphoto/golero) Uncertainty about the future is always on the minds of leaders. Concern about change defines their primary role. It’s up to others to manage, set and meet goals, etc. Recent polls have shown that many...
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by James Heskett
- 12 Oct 1999
- Research & Ideas
Value Judgments: Business Ethics Across Borders
crossing cultural borders. Two of the seventeen case sequences she has developed for the course so far — "Siam Cement Group: Corporate Philosophy" and "The Haier Group" — take place in Thailand and China, respectively. Named Asia's most ethical...
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by Judith A. Ross
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
accurate" color. 4 Most of the consumers polled in the survey already use the Web to purchase nonapparel products that are not dependent on color. However, the respondents indicated that they rarely purchase apparel online,...
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- 04 Sep 2019
- Research & Ideas
'I Know Why You Voted for Trump' and Other Motivation Misperceptions
figure into their decision nearly as much as Clinton voters thought. In fact, just as exit polls indicated on Election Day, most Trump voters reported caring most about the candidate’s economic policy. The results of this study, as well...
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by Dina Gerdeman
- 03 Mar 2010
- What Do You Think?
To What Degree Does “Identity” Affect Economic Performance?
values and make them clear to prospective employees in the process of building an organization of people who subscribe to those same values and generally want to "fit in." There is some amount of evidence that satisfaction with one's workplace, as...
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by Jim Heskett
- 05 Nov 2007
- What Do You Think?
Why Is Succession So Badly Managed?
complex processes that often don't exist? (The respondents to a poll of 1200 HR managers indicated that 60 percent did not have a CEO succession plan in place.) Are CEOs reluctant to initiate plans that require substantial effort and...
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Re: James L. Heskett
- 17 Jan 2007
- Op-Ed
Learning from Private-Equity Boards
compensation is an absolute minimum. Third, public companies need a different degree of directors' wealth at risk. According to a recent poll by the Investor Responsibility Research Center, the average dollar value of stock held by...
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- 04 Jul 2005
- Research & Ideas
Should You Outsource Your Marketing?
outsourcing marketing, at least beyond advertising, seems relatively new. Can you discuss this concept and the potential benefits to businesses? Gail J. McGovern: The outsourcing of marketing activities is catching on; in fact, in a recent View Details
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by Poping Lin
- 04 Oct 2004
- Research & Ideas
Start to Measure Your E-commerce Success
the company's e-commerce project objectives. Different tools and techniques are available to measure the different aspects of e-commerce performance. For example, online surveys and polls are powerful tools to help e-commerce enabled...
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by Marc J. Epstein
- 15 Mar 2011
- First Look
First Look: March 15
the DA. In designing the DA career conference initiative, Harris and her team polled DA faculty representing all promotion tracks and length of service. They also captured best practices from across other NAH divisions and other peer...
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Sean Silverthorne
- 10 Nov 2003
- Research & Ideas
The Hard Numbers on Social Investments
the technology, industrial, and health care categories. Q: Do investors expect the same results from social purpose companies? A: Investors' Circle polled its membership about their return expectations as part of a member survey being...
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by Manda Salls