Publications

Educators

Fast Answer

Stock Pitching: company, industry and market research

What resources should I use to formulate a stock pitch? Research Topics Suggested Resources Company Bloomberg Current and historical financial information on individual... View Details

01 Mar 2006
News

Scaling Peaks for Cancer Research

desire to raise a significant amount of money for pediatric cancer research programs. Joining him as teammates are Boyd Bishop (HBS 2006), Andy Murphy (HBS/KSG 2007), and freelance cameraman Brad Clement. A volunteer support group,... View Details

Keywords: pediatric cancer research; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

13 Oct 2023
Video

Program for Research in Markets & Organizations (PRIMO)

Article

Factors Affecting Trust in Market Research Relationships

By: C Moorman, R. Deshpande and G. Zaltman

Keywords: Trust; Markets; Research; Relationships

Web

Marketing Awards & Honors - Faculty & Research

Outstanding Case Writer Competition Award for “Hometown Foods: Changing Price Amid Inflation” (HBS Case 522-087, March 2022) with Julian De Freitas and Das Narayandas. Shunyuan Zhang : Winner of the 2024 Donald R. Lehmann Award from the View Details

Article

The Organizational Context of Market Research Use

By: Rohit Deshpandé

January 1976 (Revised February 1981)
Case

Daisy (B): Researching the Women's Shaving Market

June 1999
Teaching Note

Markets for Technology and the Returns on Research TN

By: Clayton M. Christensen

The purpose of the readings and class discussion is to help students understand why it often is so difficult for companies that conduct research to capture its value in their commercial businesses. Often new technology leaks more easily to the market. Students can... View Details

Keywords: Problems and Challenges; Research; Commercialization; Technology Adoption; Value

Web

Program for Research in Markets & Organizations - Doctoral

Program for Research in Markets & Organizations Explore Summer Research at HBS A 10-week program for undergraduates who wish to work closely with Harvard Business School... View Details

1985
Chapter

The Use of Market Research in Industrial Organizations

By: Rohit Deshpandé and G. Zaltman

Register to Read

November–December 2012
Editorial

Research Priorities of the Marketing Science Institute, 2012–2014

By: John A. Deighton, Ross Rizley and Susan Keane

1998
Working Paper

Markets for Technology and the Returns on Research

By: Clayton M. Christensen

Web

Negotiation, Organizations & Markets Curriculum - Faculty & Research

Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students MBA Elective Curriculum (SECOND YEAR) Course Title Faculty Name Term Quarter Credits Advanced Negotiation: Great... View Details

Web

Negotiation, Organizations & Markets - Faculty & Research

Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students October 18, 2024 Article Why Workplace Well-Being Programs Don’t Achieve Better Outcomes By: Jazz Croft, Acacia... View Details

Web

Using Oral History in Research - Creating Emerging Markets

Conferences Using Oral History in Research DEC 15th (9am - 12pm) EST The Creating Emerging Markets (CEM) project has been conducting in-depth interviews with top business leaders in emerging View Details

Fast Answer

HBS Alumni Research Tips: Finding Market Data & Insights

Thematic Analysis, Case Studies, Models & Forecasts. Morningstar Investment Research Center provides access to analyst research and investor education resources. Morningstar Insights provides View Details

November 2020
Case

Axis My India

By: Ananth Raman, Ann Winslow and Kairavi Dey

Pradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI’s... View Details

Keywords: Market Research; Operations; Management; Infrastructure; Logistics; Service Operations; Political Elections; Forecasting and Prediction; Asia; India

Educators

Forthcoming
Article

The Credit Rating Agency Market in Africa: Landscape and Future Research Directions

By: Saveshen Pillay and Anywhere Sikochi

We explore the role of credit ratings in global markets and highlight potential opportunities for research on the African credit rating agency market. We trace the evolution of credit ratings and conduct a comprehensive literature review of existing studies globally... View Details

Keywords: Credit Rating; Credit Rating Agencies; Credit; Conflict of Interests; Governing Rules, Regulations, and Reforms; Financial Markets; Africa