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All HBS Web
(256)
- News (111)
- Research (87)
- Multimedia (13)
- Faculty Publications (31)
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- 21 Apr 2023
- Research & Ideas
The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?
realizing that limited usage of one product feature has repercussions for how consumers engage with a product overall,” says Amano. You Might Also Like: Latest Isn’t Always Greatest: Why Product Updates Capture Consumers How Much More Would View Details
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
singer of U2, to announce a partnership to channel proceeds from holiday beverage sales to the Global Fund in support of AIDS relief programs in Africa. The New Orleans conference was a turning point for Starbucks; in the...
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- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
customers spread over six markets. The researchers extracted six variables to represent first-time customers’ acquisition behavior, including whether the purchase was made online or offline, number of items purchased, prices, discounts, whether the purchase was made...
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- 13 May 2024
- Research & Ideas
Picture This: Why Online Image Searches Drive Purchases
Price Hikes How Much More Would Holiday Shoppers Pay to Wear Something Rare? With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines Feedback or ideas to share? Email the Working Knowledge team at...
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- 21 Aug 2013
- Research & Ideas
What Went Wrong at J.C. Penney?
have come at a worse time, except for the holiday season. Aisner: I know it's impossible to predict the future, but what might lie ahead for J.C. Penney? Lal: They might be able to get a couple of billion dollars in loans. That way, if...
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- 11 Jun 2018
- Research & Ideas
Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas
Kikovic Each year, the small northeast Texas town of Marshall pulls out all of the stops for its annual Wonderland of Lights festival. And for years, South Korean electronics company Samsung also worked hard to make it special. The festival started with the Samsung...
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- 09 Feb 2015
- Research & Ideas
Professional Networking Makes People Feel Dirty
short stories. Both were written in the second person. In one, the protagonist ("you") went to a holiday party with hopes of having fun and making friends; in the other, the protagonist attended a company party solely to make business...
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by Carmen Nobel
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
perspective, it’s like the holiday season. It’s like finding toys everywhere. There’s opportunity under every rock. For a traditional firm, there’s also a whole new generation of tremendous opportunities that are open to them. Their...
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by Dina Gerdeman
- 24 Jul 2017
- Research & Ideas
People Have an Irrational Need to Complete 'Sets' of Things
pseudo-set framing could influence gift-giving behavior during its 2016 holiday online fundraising campaign. More than 7,000 potential donors were randomly (but evenly) directed to one of three landing pages. The first page emphasized...
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by Carmen Nobel
- 01 Sep 2021
- What Do You Think?
Can We Train for Trust?
concluded that “trust in leadership positively affects employees’ job performance, overall job satisfaction, and commitment to their organizations.” One study of 6,500 Holiday Inn employees concluded that when they rated their trust in...
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by James Heskett
- 26 Nov 2001
- Op-Ed
Why Corporate Budgeting Needs To Be Fixed
exceeding. But the price for his little white lie was extremely high: The company based its demand planning on his sales forecast and consequently ran out of its core product in one of its largest markets at the height of the holiday...
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by Michael C. Jensen
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
symbolic meaning. Rituals are common in all kinds of social relationships, from religious gatherings and sports games, to holiday celebrations and business meetings. Families engage in rituals when they celebrate weddings or birthdays or...
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by Dina Gerdeman
- 16 May 2005
- Research & Ideas
Nonprofit Networking: The New Way to Grow
operations that Guide Dogs had been responsible for, such as running hotels and holiday programs for the blind. "She sought partners who would have the capability to take ownership and continue running those programs. The contract...
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by Martha Lagace
- 19 Sep 2005
- Research & Ideas
Rethinking Company Loyalty
wealth—also engenders loyalty," especially when employees see the connection between their values and the company's mission. At Medtronic, a medical-device developer in Minneapolis, the most important meeting every year isn't the shareholders' annual gathering....
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by Lauren Keller Johnson
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
unique assortment at Victoria's Secret clearly leverages its web presence. And Toys "R" Us recently announced that it will add significant amounts of unique merchandise to its assortment for this holiday shopping season. The marriage of...
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- 13 Sep 2016
- First Look
September 13, 2016
Samsung, however, has succeeded by its ability to strike a balance between the two. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51604 in press Journal for the Association of Consumer Research Family Rituals Improve the View Details
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
ones caught short when Apple announced a $200 iPhone price decrease 8 weeks after launch. This suggested iPhone sales had slowed considerably below post-launch expectations and might not meet holiday season targets. The stock price was...
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- 19 Feb 2018
- Sharpening Your Skills
Amazoned: Is Any Industry Safe?
Made-up Holiday The company is throwing itself a party where all its Prime customers get the gifts. How Independent Bookstores Have Thrived in Spite of Amazon.com Independent bookstores managed to survive and even thrive in spite of...
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- 14 Dec 2010
- Op-Ed
Tax US Companies to Spur Spending
"repatriation taxes" that occur under the US system of worldwide taxation. Simply put, multinational firms currently have an incentive to keep money abroad. A temporary holiday of the repatriation tax coupled with the tax on...
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by Mihir A. Desai
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
that is so assured that it no longer requires conspicuous display. They lease their cars, rent other people's holiday homes, and would happily outsource other aspects of their lifestyles. They reject the marketer's continual pressure to...
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