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(1,141)
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Show Results For
- All HBS Web
(1,141)
- News (151)
- Research (836)
- Events (12)
- Multimedia (9)
- Faculty Publications (558)
- December 2014
- Article
The Discipline of Business Experimentation
By: Stefan Thomke and Jim Manzi
The data you already have can't tell you how customers will react to innovations. To discover if a truly novel concept will succeed, you must subject it to a rigorous experiment. In most companies, tests do not adhere to scientific and statistical principles. As a... View Details
Thomke, Stefan, and Jim Manzi. "The Discipline of Business Experimentation." Harvard Business Review 92, no. 12 (December 2014): 70–79.
- 2005
- Chapter
Experimentation Strategies and Technological Change
By: Stefan Thomke
Thomke, Stefan. "Experimentation Strategies and Technological Change." In Handbuch Technologie- und Innovationsmanagement, edited by S. Albers and O. Gassmann, 341–358. Wiesbaden: Gabler Verlag, 2005, German ed.
- May 2006
- Class Lecture
Experimentation Matters: New Opportunities for Innovation
By: Stefan H. Thomke
Thomke, Stefan H. "Experimentation Matters: New Opportunities for Innovation." Harvard Business School Class Lecture 606-150, May 2006.
- June 1989
- Article
An Experimental Study of Sequential Bargaining
By: J. Ochs and A. E. Roth
Keywords: Negotiation
Ochs, J., and A. E. Roth. "An Experimental Study of Sequential Bargaining." American Economic Review 79, no. 3 (June 1989): 355–384.
- June 1981
- Article
Disagreement in Bargaining: An Experimental Study
By: M. Malouf and A. E. Roth
Keywords: Negotiation
Malouf, M., and A. E. Roth. "Disagreement in Bargaining: An Experimental Study." Journal of Conflict Resolution 25, no. 2 (June 1981): 329–348.
- 13 Dec 2021
- News
Piloting an Experimental and Experiential Course
- June 2001
- Article
Form and Function in Experimental Design
By: A. E. Roth
Keywords: Design
Roth, A. E. "Form and Function in Experimental Design." Behavioral and Brain Sciences 24, no. 3 (June 2001).
- 04 May 2010
- News
An Experimental Solution for Donated Organs
- Article
Product Quality and Entering Through Tying: Experimental Evidence
By: Hyunjin Kim and Michael Luca
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Tying; Platform Strategy; Google; Product; Quality; Digital Platforms; Strategy; Market Entry and Exit
Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Management Science 65, no. 2 (February 2019): 596–603.
- May 2017
- Article
Experimental Evidence of Pooling Outcomes Under Information Asymmetry
By: William Schmidt and Ryan W. Buell
Operational decisions under information asymmetry can signal a firm's prospects to less-informed parties, such as investors, customers, competitors, and regulators. Consequently, managers in these settings often face a tradeoff between making an optimal decision and... View Details
Keywords: Behavioral Decision Research; Information Asymmetry; Signaling; Decision Choices and Conditions; Alignment
Schmidt, William, and Ryan W. Buell. "Experimental Evidence of Pooling Outcomes Under Information Asymmetry." Management Science 63, no. 5 (May 2017): 1586–1605.
Experimentation Matters: Unlocking the Potential of New Technologies for Innovation
Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation is limiting. New technologies—including computer modeling and simulation—promise to... View Details
- 2006
- Class Lecture
Experimentation Matters: New Opportunities for Innovation
By: Stefan Thomke
Keywords: Innovation and Invention
Thomke, Stefan. "Experimentation Matters: New Opportunities for Innovation." Boston: Harvard Business School Publishing Class Lecture, 2006. Electronic. (Faculty Lecture: HBSP Product Number 9-370-6C.)
- 23 Mar 2020
- Working Paper Summaries
The Effects of Hierarchy on Learning and Performance in Business Experimentation
- 2024
- Working Paper
Business Experiments as Persuasion
By: Orie Shelef, Rebecca Karp and Robert Wuebker
Much of the prior work on experimentation rests upon the assumption that entrepreneurs and managers use—or should optimally adopt—a "scientific approach" to test possible decisions before making them. This paper offers an alternative view of experimental strategy,... View Details
Shelef, Orie, Rebecca Karp, and Robert Wuebker. "Business Experiments as Persuasion." Harvard Business School Working Paper, No. 24-065, March 2024.
- 27 Apr 2018
- Working Paper Summaries
Is Overconfidence a Motivated Bias? Experimental Evidence
- fall 1993
- Article
On the Early History of Experimental Economics
By: A. E. Roth
Roth, A. E. "On the Early History of Experimental Economics." Journal of the History of Economic Thought 15 (fall 1993): 184–209.
- Article
Risk Aversion in Bargaining: An Experimental Study
By: J. K. Murnighan, A. E. Roth and F. Schoumaker
Murnighan, J. K., A. E. Roth, and F. Schoumaker. "Risk Aversion in Bargaining: An Experimental Study." Journal of Risk and Uncertainty 1, no. 1 (March 1988): 101–124.
- May 2012
- Article
Incentive Schemes, Sorting and Behavioral Biases of Employees: Experimental Evidence
By: Ian Larkin and Stephen Leider
We investigate how the convexity of a firm's incentives interacts with worker overconfidence to affect sorting decisions and performance. We demonstrate experimentally that overconfident employees are more likely to sort into a non-linear incentive scheme over a linear... View Details
Keywords: Motivation and Incentives; Performance; Behavior; Prejudice and Bias; Decisions; Employees; Wages
Larkin, Ian, and Stephen Leider. "Incentive Schemes, Sorting and Behavioral Biases of Employees: Experimental Evidence." American Economic Journal: Microeconomics 4, no. 2 (May 2012).
- March 2015 (Revised October 2015)
- Module Note
Experimentation and Real Options in Entrepreneurial Finance
By: Ramana Nanda
Nanda, Ramana. "Experimentation and Real Options in Entrepreneurial Finance." Harvard Business School Module Note 815-056, March 2015. (Revised October 2015.)