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Show Results For
- All HBS Web
(1,945)
- People (2)
- News (628)
- Research (738)
- Events (11)
- Multimedia (22)
- Faculty Publications (620)
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- September–October 2020
- Article
The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
By: Lingling Zhang and Doug J. Chung
This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign... View Details
Keywords: Multi-channel Marketing; Ground Campaigning; Political Campaigns; Discrete-choice Model; Instrumental Variables; Political Elections; Marketing Channels; Advertising; United States
Zhang, Lingling, and Doug J. Chung. "The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections." Marketing Science 39, no. 5 (September–October 2020): 872–892.
- April 2017 (Revised January 2024)
- Case
Liberté, égalité, fragilité: The Rise of Populism in France
By: Vincent Pons
Pons, Vincent. "Liberté, égalité, fragilité: The Rise of Populism in France." Harvard Business School Case 717-052, April 2017. (Revised January 2024.)
- November 2, 2012
- Editorial
Natural Disasters Hurt Incumbents
By: Shawn A. Cole, Andrew Healy and Eric Werker
Cole, Shawn A., Andrew Healy, and Eric Werker. "Natural Disasters Hurt Incumbents." Politico (November 2, 2012).
- 2022
- Working Paper
Electoral Turnovers
By: Benjamin Marx, Vincent Pons and Vincent Rollet
In most national elections, voters face a key choice between continuity and change. Electoral turnovers occur when the incumbent candidate or party fails to win reelection. To understand how turnovers affect national outcomes, we study the universe of presidential and... View Details
Keywords: Election Outcomes; Regression Discontinuity Design; Political Elections; Change; Global Range; Outcome or Result; Economy; Governance; Performance Improvement
Marx, Benjamin, Vincent Pons, and Vincent Rollet. "Electoral Turnovers." NBER Working Paper Series, No. 29766, February 2022. (Revise and resubmit requested, Review of Economic Studies.)
- March 1999
- Teaching Note
Conceptual Overview: "Business and the Environment," An Elective for MBA Students TN
Intended to assist faculty who teach courses on environmental management at business schools. Other people interested in the relationships between business and the environment may also find it useful. View Details
- 2022
- Working Paper
Control and Fairness: What Determines Elected Local Leaders’ Support for Hosting Refugees in Their Community?
By: Kristin Fabbe, Eleni Kyrkopoulou, Konstantinos Matakos and Aslı Unan
When it comes to successful refugee reception the local level matters. Research overwhelmingly examines host communities' attitudes, but endorsement from local politicians is equally important to resolving conflicts and facilitating harmonious interaction. Yet, the... View Details
Keywords: Values; Control; Refugee Resettlement; Local Elites; Contact; Fair-share; Conjoint Experiment; Refugees; Integration; Local Range; Leadership; Attitudes; Fairness
Fabbe, Kristin, Eleni Kyrkopoulou, Konstantinos Matakos, and Aslı Unan. "Control and Fairness: What Determines Elected Local Leaders’ Support for Hosting Refugees in Their Community?" Harvard Business School Working Paper, No. 21-088, February 2021. (Revised June 2022.)
- October 2016
- Case
U.S. Presidential Campaign 2016: Marketing Communication Strategy
By: Robert J. Dolan
On October 18, 2016, Democratic nominee Hillary Clinton and Republican nominee Donald Trump began the last three weeks of the 2016 presidential campaign by preparing for the next day's third and final presidential debate. Tuesday, November 8 was Election Day, but in... View Details
- 15 Oct 2019
- Working Paper Summaries
Vote Choice Formation and the Minimal Effects of TV Debates: Evidence from 61 Elections in 9 OECD Countries
- May 2023
- Article
How Do Campaigns Shape Vote Choice? Multi-Country Evidence from 62 Elections and 56 TV Debates
By: Caroline Le Pennec and Vincent Pons
We use two-round survey data from 62 elections in 10 countries since 1952 to study the formation of vote choice, beliefs, and policy preferences and assess how televised debates contribute to this process. Our data include 253,000 observations. We compare the... View Details
Keywords: Political Debates; TV Debates; Voting; Political Elections; Decision Choices and Conditions
Le Pennec, Caroline, and Vincent Pons. "How Do Campaigns Shape Vote Choice? Multi-Country Evidence from 62 Elections and 56 TV Debates." Quarterly Journal of Economics 138 (May 2023): 703–767.
- 04 Dec 2014
- Working Paper Summaries
The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in US Presidential Elections
Keywords: by Doug J. Chung & Lingling Zhang
- 2020
- Other Unpublished Work
Ground Work vs. Social Media: How to Best Reach Voters in French Municipal Elections
By: Vincent Pons and Vestal McIntyre
Pons, Vincent, and Vestal McIntyre. "Ground Work vs. Social Media: How to Best Reach Voters in French Municipal Elections." IPP Policy Brief, Nº50, Institut des Politiques Publiques, February 2020.
- May 28, 2019
- Other Article
How Russia Found a Disinformation Haven in America
By: Rawi Abdelal and Galit Goldstein
The Mueller Report established that “the Russians” undertook information operations campaigns to meddle in the 2016 U.S. presidential election. Though this has been clear for a long time, Americans continue to discuss Russian information operations in the wrong way.... View Details
Keywords: Elections; Donald Trump; Political Elections; National Security; Information Technology; Governing Rules, Regulations, and Reforms; Social Media; Russia; United States
Abdelal, Rawi, and Galit Goldstein. "How Russia Found a Disinformation Haven in America." National Interest (May 28, 2019).
- 2024
- Working Paper
Anti-Political-Establishment Citizens: An In-Depth Study from Two Latin American Countries
By: Loreto Cox and Natalia Garbiras-Diaz
Building on citizens’ animosity towards politicians, anti-establishment parties and
candidates have achieved significant electoral success. While recent studies examine
the supply-side, we know little about what drives citizens’ anti-establishment sentiments and how... View Details
Keywords: Political Parties; Political Instability; Democracy; Elections; Electoral Behavior; Election Outcomes; Ideology; Political Elections; Policy; Governance; Government and Politics; Social Issues; Society; Perception; Crime and Corruption; Latin America; South America; Colombia; Peru
Cox, Loreto, and Natalia Garbiras-Diaz. "Anti-Political-Establishment Citizens: An In-Depth Study from Two Latin American Countries." Working Paper, July 2024.
- 15 Mar 2021
- Working Paper Summaries
Fairness or Control: What Determines Elected Local Leaders’ Support for Hosting Refugees in Their Community?
- October 25, 2011
- Article
Herman Cain and Mitt Romney, Is There a Reason No CEO Has Been Elected President?
By: Gautam Mukunda and Rakesh Khurana
Mukunda, Gautam, and Rakesh Khurana. "Herman Cain and Mitt Romney, Is There a Reason No CEO Has Been Elected President?" Washington Post, On Leadership (October 25, 2011).
- October 2012
- Case
Romney vs. Obama and U.S. Energy Policy
By: Rawi Abdelal and Kaitlyn Tuthill
In 2012, the energy sector in the United States was demanding major reform. Prices of oil and gas had continued to cripple the middle and lower class as the U.S. economy slowly recovered. At the same time, the U.S. lagged behind developed economies in production of... View Details
Keywords: Mitt Romney; Barack Obama; Energy; Election Outcomes; Climate Change; Renewable Energy; Political Elections; Policy; Business and Government Relations; Public Administration Industry; United States
Abdelal, Rawi, and Kaitlyn Tuthill. "Romney vs. Obama and U.S. Energy Policy." Harvard Business School Case 713-050, October 2012.
- October 2023
- Article
Coordination and Bandwagon Effects: How Past Rankings Shape the Behavior of Voters and Candidates
By: Riako Granzier, Vincent Pons and Clémence Tricaud
Candidates’ placements in polls or past elections can be powerful coordination devices for both parties and voters. Using a regression discontinuity design in French elections, we show that candidates who place first by only a small margin in the first round are more... View Details
Keywords: Strategic Voting; Coordination; Bandwagon Effect; Regression Discontinuity Design; French Elections; Voting; Political Elections; Behavior; France
Granzier, Riako, Vincent Pons, and Clémence Tricaud. "Coordination and Bandwagon Effects: How Past Rankings Shape the Behavior of Voters and Candidates." American Economic Journal: Applied Economics 15, no. 4 (October 2023): 177–217.
- Article
Comment mobiliser les exclus du jeu politique?
By: Vincent Pons
Pons, Vincent. "Comment mobiliser les exclus du jeu politique?" Regards croisés sur l'économie, no. 18 (2016): 213–226.
- 2023
- Working Paper
Geographies of Discontent: Public Service Deprivation and the Rise of the Far Right in Italy
By: Simone Cremaschi, Paula Rettl, Marco Cappelluti and Catherine E. De Vries
Electoral support for far-right parties is often linked to geographies of discontent.
We argue that public service deprivation, defined as reduced access to public services
at the local level, plays an important role in explaining these patterns. By exploiting
an... View Details
Keywords: Election Outcomes; Electoral Behavior; Political Affiliation; Political Culture; Public Service; Political Elections; Policy; Government and Politics; Surveys; Geographic Location; Immigration; Europe; Italy
Cremaschi, Simone, Paula Rettl, Marco Cappelluti, and Catherine E. De Vries. "Geographies of Discontent: Public Service Deprivation and the Rise of the Far Right in Italy." Harvard Business School Working Paper, No. 24-024, November 2023.
- Article
All Eyes on Them: A Field Experiment on Citizen Oversight and Electoral Integrity
By: Natalia Garbiras-Díaz and Mateo Montenegro
Can information and communication technologies help citizens monitor their elections? We analyze a large-scale field experiment designed to answer this question in Colombia. We leveraged Facebook advertisements sent to over 4 million potential voters to encourage... View Details
Keywords: Social Influence; Electoral Behavior; Election Outcomes; Economics; Economy; Governance; Government and Politics; Social Media; Social Marketing; Society; Political Elections; Advertising
Garbiras-Díaz, Natalia, and Mateo Montenegro. "All Eyes on Them: A Field Experiment on Citizen Oversight and Electoral Integrity." American Economic Review 112, no. 8 (August 2022): 2631–2668.