Publications

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March 2017 (Revised September 2017)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler

In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details

02 Oct 2006
Research & Ideas

Negotiating in Three Dimensions

listen and communicate poorly, make cross-cultural gaffes, fail to respond effectively to hardball styles, and so on. One of the most common tactical errors arises when people become fixated on their... View Details

Keywords: by Martha Lagace

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

September 2017
Case

Tencent

By: John R. Wells and Gabriel Ellsworth

Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details

July 2022 (Revised September 2022)
Case

Birla Carbon Egypt: Building Soft Power in a Foreign Country

By: Jeremy Friedman and Malini Sen

Birla Carbon, a flagship business of the nearly $60-billion global conglomerate and India-headquartered Aditya Birla Group (ABG), is one of the world's top manufacturers and suppliers of high-quality carbon black. The largest among its 16 manufacturing plants is Birla... View Details

June 2018 (Revised October 2020)
Case

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

meaning of their lives, and they remain hopeful about achieving them, even when faced with obstacles. Many contemporary brand biographies contain underdog narratives. Product packaging, corporate Web sites, blogs, and marketing View Details

Keywords: by Martha Lagace

27 Jul 2023
Blog Post

Recruiting International Students is Easy and Beneficial for Employers

been inaccessible, allows for communication with consumers who might otherwise have been unreachable, and it’s something that comes naturally to international students. Your Organization Benefits from their View Details

November 2011 (Revised June 2016)
Teaching Note

Language and Globalization: 'Englishnization' at Rakuten (A) & (B)

By: Tsedal Neeley

Keywords: Spoken Communication; Cross-Cultural and Cross-Border Issues; Globalization

01 Dec 2010
News

IXP Heads to Haiti, Points Beyond

In January, some 500 students participating in the Immersion Experience Program (IXP) will head to an expanded roster of international and domestic destinations to engage in field-based learning. Now in its fifth year, the program emphasizes active learning through... View Details

Keywords: IXP

01 Jun 2009
News

Dispatches from the Global Classroom

The School’s Immersion Experience Programs challenge MBAs with active, cross-cultural learning situations around the globe, from Silicon Valley to China to Europe. An on-the-ground report from Mexico’s smallest villages and its... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management, Scientific, and Technical Consulting Services; Professional Services

July 2016
Article

The Capital Market Consequences of Language Barriers in the Conference Calls of Non-U.S. Firms

By: Francois Brochet, Patricia L. Naranjo and Gwen Yu

We examine how language barriers affect the capital market reaction to information disclosures. Using transcripts from the English-language conference calls of non-U.S. firms, we find that the calls of firms in countries with greater language barriers are more likely... View Details

Keywords: Voluntary Disclosure; Capital Market Consequences; Non-plain English; Spoken Communication; Complexity; Capital Markets; Cross-Cultural and Cross-Border Issues

SSRN

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01 Jun 2009
News

IXP 2009

Piemonte, IXP associate director. “With respect to students, the key component most appreciated is the opportunity to engage in field-based exercises that allow them to interact directly with the communities and business leaders they... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Profile

Cherian Kurien

helped to shape my understanding of cultural nuances. Such a cross-cultural understanding will help me to integrate well, into my new role in China. Secondly, communication remains one of the most critical... View Details

Keywords: Consumer Products; Retail

January 2004
Article

Cross-country Technological Adoption: Making the Theories Face the Facts

By: Diego Comin and Bart Hobijn

We examine the diffusion of more than twenty technologies across twenty-three of the world's leading industrial economies. Our evidence covers major technology classes such as textile production, steel manufacture, communications, information technology,... View Details

Keywords: Technology Adoption; Cross-Cultural and Cross-Border Issues; Development Economics; Human Capital; Government and Politics; Trade; Production; Information Technology; Communications Industry; Communications Industry