Filter Results
:
(109)
Show Results For
-
All HBS Web
(912)
- People (2)
- News (109)
- Research (665)
- Events (8)
- Multimedia (1)
- Faculty Publications (266)
Show Results For
-
All HBS Web
(912)
- People (2)
- News (109)
- Research (665)
- Events (8)
- Multimedia (1)
- Faculty Publications (266)
Sort by
- 01 Sep 2008
- News
Negative Ad Power
Political candidates are often said to be marketed just like consumer products. But there’s a big difference. Consumer marketers such as Coke and Pepsi or Toyota and Ford focus on building up their brand,...
View Details
- 01 Dec 2011
- News
Faculty Research Online
HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic marketing View Details
- 01 Feb 2000
- News
Breaking Down Barriers: The Electronic Wallet
bypass passwords, maintain purchase records from multiple sites, and link to customer service departments. Wallet advocates say that the technology gives consumers greater control, allowing customers more freedom of movement and View Details
Keywords:
Judith A. Ross
- 24 Apr 2014
- News
Betting big on star power can be a winning strategy in business—not just show business
to subsidize less popular offerings. And now these strategies are pervading other industries from consumer electronics to fashion. “Although risky, betting heavily on the most likely blockbusters and spending considerably less on the...
View Details
- 01 Dec 2006
- News
2006 MBAs Go to Work
Martin, associate director of MBA Recruiting Services, notes that 88 percent of students report that the job they accepted was their first choice in terms of function. “We ask students to prioritize their career search relative to three...
View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
consumers in seeking care providers, how consumers make decisions about health care, the system-wide effects of increased consumer choice in...
View Details
- 01 Sep 2008
- News
No Rain Delay for Graduation 2008
podium, Time Inc. chairman and CEO Ann S. Moore (MBA ’78) challenged the Class of 2008 to make a difference while maintaining balance in their lives. “I’m sorry my generation didn’t advance civilization further for you and left you with so many problems,” said Moore,...
View Details
- 01 Dec 2004
- News
Comings and Goings
46% (New York City: 24%) (Boston: 11%) Western United States: 16% (California Bay Area: 8%) Central United States: 15% Europe: 9% Asia/South Pacific: 6% Southeast United States: 4% Latin America: 2% Other: 2% Career Choices Financial...
View Details
- 01 Apr 1997
- News
Manager's Notebook
predictable pattern of changing the criteria by which they make their choices of which products and services to buy. "Once the technology has overshot the market, consumers look to reliability," says...
View Details
Keywords:
Judith Ross
- 01 Apr 2000
- News
The World at a Click
services for leisure and small-business travelers. Consumers enjoy one-stop shopping for airline tickets, car rentals, vacation packages, hotels, and cruises, as well as a wealth of travel news and merchandise. "Preview Travel and...
View Details
Keywords:
Margie Kelly
- 01 Mar 2012
- News
Making Finance Personal
solutions, he has aggressively implemented the notion that customers, through their implicit choices or explicit actions (what Cook calls a “user contribution system”), and his brainstorming employees (in small groups within the company...
View Details
- 13 Jun 2018
- News
The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)
and ranked. In February 2018, tronc, the company formerly known as Tribune Publishing, purchased a majority stake in BestReviews.com. What inspired you to launch BestReviews.com? Ben:“We both grew up reading Consumer Reports regularly and...
View Details
- 01 Feb 2000
- News
Executives Convene to Discuss Consumer-Driven Health Care
options have some key features in common. Consumers would be able to choose their own health-care plans, typically using tax-advantaged funds supplied by their employers; have substantial choice among...
View Details
- 01 Mar 2009
- News
Damon Silvers
they shouldn’t unionize. The employer’s legal right to coercively interfere with employees’ choices is at work in a way that’s completely inappropriate. The election process itself allows for long delays in litigation and uncertainty. I...
View Details
- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
BALLMER: Microsoft plans to remain on the cutting edge of digital media technology. If you think that the last decade produced a torrent of consumer high-tech innovation — notably personal computers, broadband Internet access, cell...
View Details
- 01 Jun 2013
- News
Faculty Books
decisions, many critical choices still come down to human judgment, based on the best available insights. Visiting Professor Davenport and his coauthor relate 12 stories of organizations that have successfully tapped their data assets,...
View Details
- 01 Jun 2017
- News
The Exchange: Venture Forth
Other VCs have a reputation for being quicker on the trigger. Think about what aligns with your interests. PG: There’s a greater menu of choices today than there would have been 15 or 20 years ago. Be informed. Twenty-five years ago it...
View Details
Keywords:
April White
- 01 Sep 2014
- News
Alumni and Faculty Books for September 2014
Alumni Books Coffee Can Investing: A Better Idea Than Mutual Funds in an IRA or 401(k) by Terry Allen (MBA 1963) Fuller Mountain Press This book describes exactly what to do to maximize returns for those who want to bet on the stock market. It also suggests alternative...
View Details
- 01 Sep 2004
- News
A Market-Based Prescription
they price their products depend on consumer demand, value, and traditional market forces. Our present system suppresses these forces and innovation. Doctors can only provide services that fit static billing and payment codes. These codes...
View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
will soon move from HTML programming language to XML. Ballmer stated that this shift would alter the current Internet balance of power in which consumers are in a reactive position as they relate to company (or "publisher's") Web sites....
View Details