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- Faculty Publications (6)
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- All HBS Web (67)
- Faculty Publications (6)
- 23 Feb 2011
- First Look
First Look: Feb. 23
PublicationsEngineers and the State in Modern China Author:William C. Kirby Publication:In Prospects for the Professions in China, edited by William P. Alford, William C....
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Sean Silverthorne
- 2005
- Working Paper
On Inter-industry Variation in the Vertical Integration of Advertising Services
By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
- 2012
- Article
The Internalization of Advertising Services: An Inter-Industry Analysis
By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
This study investigates the extent to which U.S. advertisers use in-house rather than independent advertising agencies and examines inter-industry variation in such internalization. Contrary to the widely held impression that use of an in-house advertising agency is...
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Keywords:
Advertisers;
In-house Advertising;
Inter-industry Variation;
Internalization;
Scale Economies;
Transaction Costs;
Vertical Integration;
Advertising Costs;
Creative Industries;
Marketing Strategy;
Advertising Industry;
Europe;
North and Central America
Horsky, Sharon, Steven C. Michael, and Alvin J. Silk. "The Internalization of Advertising Services: An Inter-Industry Analysis." Review of Marketing Science 10, no. 1 (2012).
- Web
Entrepreneurial Management Awards & Honors - Faculty & Research
from the American Economic Review. Paul A. Gompers: Winner of the 2021 Doriot Award for the Best Private Equity Research Paper for “How Do Venture Capitalists Make Decisions?” (Journal of Financial Economics, January 2020) with William Gornall, View Details
- 30 May 2023
- News
Finding PRIDE
Edited by Jen McFarland Flint; Illustrations by Anthony Gerace In the late 1970s, a dozen or so gay men found one another at HBS and decided to band together, calling themselves the Alternative Executive Lifestyles group. They posted notices around campus, discreetly...
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- 09 Aug 2011
- First Look
First Look: August 9
Cases & Course MaterialsLeading by Values: Sam Palmisano and IBM William W. GeorgeHarvard Business School Case 411-097 An abstract is unavailable at this time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/411097-PDF-ENG...
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Sean Silverthorne
- 05 Aug 2008
- First Look
First Look: August 5, 2008
Authors:Sharon Horsky, Steven C. Michael, and Alvin J. Silk Abstract The common perception appears to be that vertical integration of advertising services is more the exception...
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Martha Lagace
- Web
Hakeem Belo-Osagie | Baker Library | Bloomberg Center | Harvard Business School
CoxGreylock Michael DanziUS Labs William DonaldsonDonaldson, Lufkin & Jenrette Timothy C. DraperDraper Fisher Jurvetson (DFJ) William H. Draper, IIIDraper Richards, L.P. T. J. Dermot DunphySealed Air Charles...
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- Web
Harvard Business School
Presidents' Roundtable Association. He is the president and founder of the Scientific and Commercial Systems Corporation, which he established in 1983. C. Patricia 'Pat' Alsup MBA 1974 Pat Alsup currently serves as US ambassador to the...
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- Web
Frank Batten | Baker Library | Bloomberg Center | Harvard Business School
CoxGreylock Michael DanziUS Labs William DonaldsonDonaldson, Lufkin & Jenrette Timothy C. DraperDraper Fisher Jurvetson (DFJ) William H. Draper, IIIDraper Richards, L.P. T. J. Dermot DunphySealed Air Charles...
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Entrepreneurs | Baker Library | Bloomberg Center | Harvard Business School
CoxGreylock Michael DanziUS Labs William DonaldsonDonaldson, Lufkin & Jenrette Timothy C. DraperDraper Fisher Jurvetson (DFJ) William H. Draper, IIIDraper Richards, L.P. T. J. Dermot DunphySealed Air Charles...
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- 01 Oct 2000
- News
Faculty Retirements
focused on operational competitiveness, technological development, and the integration of design with manufacturing. Hayes received his BA from Wesleyan University (1958) before earning an MS (1962) in statistics and a Ph.D. (1966) in operations research, both from...
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T. J. Dermot Dunphy | Baker Library | Bloomberg Center | Harvard Business School
CoxGreylock Michael DanziUS Labs William DonaldsonDonaldson, Lufkin & Jenrette Timothy C. DraperDraper Fisher Jurvetson (DFJ) William H. Draper, IIIDraper Richards, L.P. T. J. Dermot DunphySealed Air Charles...
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Thomas Stemberg | Baker Library | Bloomberg Center | Harvard Business School
CoxGreylock Michael DanziUS Labs William DonaldsonDonaldson, Lufkin & Jenrette Timothy C. DraperDraper Fisher Jurvetson (DFJ) William H. Draper, IIIDraper Richards, L.P. T. J. Dermot DunphySealed Air Charles...
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- 01 Dec 2001
- News
Faculty News
Nancy F. Koehn, a member of the Entrepreneurial and Service Management unit and an authority on business history, has been named a full professor. Honored in 1998 by the HBS Student Association for her classroom excellence, Koehn...
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- 02 Feb 2010
- First Look
First Look: Feb. 2
increasing or decreasing, depending on the magnitude of a manager's career incentives. Altruistic Utility Functions for Joint Decisions Authors:David E. Bell and Ralph L. Keeney Publication:In The Mathematics of Preference, Choice and Order, edited View Details
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Martha Lagace
- 01 Oct 2002
- News
Andrew H. Tisch
afternoon works wonders.” — James E. Aisner (send e-mail to the author) DISTINCT YET OF A PIECE PROFILES FROM THE CLASS OF 1977 John R. Davis: Nature's Blessing Michael F. Cronin: A Focus on the Fundamentals Ann M. Fudge: Enhanced...
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- 01 Oct 2002
- News
John R. Davis
DISTINCT YET OF A PIECE PROFILES FROM THE CLASS OF 1977 John R. Davis: Nature's Blessing Michael F. Cronin: A Focus on the Fundamentals Ann M. Fudge: Enhanced Perspective Steven View Details
- 01 Oct 2002
- News
Ann M. Fudge
F. Cronin: A Focus on the Fundamentals Ann M. Fudge: Enhanced Perspective Steven C. Watson: Course Change Karen Gordon Mills: Her Excellent Adventures Amy S. Langer: Fighting the Good Fight Jeremiah P....
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- 01 Dec 2012
- News
Alumni Book Briefs
Affluent in China and India by Michael J. Silverstein (MBA 1980), Abheek Singhi, Carol Liao, and David Michael (Harvard Business Review Press) Silverstein and his BCG...
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