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- Faculty Publications (17)
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- All HBS Web (64)
- Faculty Publications (17)
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
challenging areas. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55885 Learning or Playing? The Effect of Gamified Training on Performance By: Buell, Ryan W., Wei Cai, and Tatiana... View Details
Keywords: Dina Gerdeman
- 12 Mar 2019
- First Look
New Research and Ideas, March 12, 2019
By: Buell, Ryan W. Abstract—Conventional wisdom holds that the more contact an operation has with its customers, the less efficiently it will run. But when customers are... View Details
Keywords: Dina Gerdeman
- Article
Cooks Make Tastier Food When They Can See Their Customers
By: Ryan W. Buell, Tami Kim and Chia-Jung Tsay
While existing theory suggests that increased contact between customers and employees diminishes efficiency, recent research demonstrates that when employees can see their customers, the beneficiaries of their efforts, the quality and efficiency of the service they... View Details
Keywords: Operational Transparency; Service Delivery; Service Operations; Service Management; Service Industry
Buell, Ryan W., Tami Kim, and Chia-Jung Tsay. "Cooks Make Tastier Food When They Can See Their Customers." Harvard Business Review 92, no. 11 (November 2014): 34–35.
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
down as a result. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54142 Mitigating Malicious Envy: Why Successful Individuals Should Reveal Their Failures By: Huang, Karen, Alison Wood Brooks, Ryan View Details
Keywords: Sean Silverthorne
- March 2021
- Article
The Customer May Not Always Be Right: Customer Compatibility and Service Performance
This paper investigates the impact of customer compatibility – the degree of fit between the needs of customers and the capabilities of the operations serving them – on customer experiences and firm performance. We use a variance decomposition analysis to quantify the... View Details
Keywords: Customer Compatibility; Satisfaction; Profitability; Service Operations; Customer Relationship Management; Customer Satisfaction; Performance
Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "The Customer May Not Always Be Right: Customer Compatibility and Service Performance." Management Science 67, no. 3 (March 2021): 1468–1488.
- 2019
- Working Paper
The Customer May Not Always Be Right: Customer Compatibility and Service Performance
This paper investigates the impact of customer compatibility – the degree of fit between the needs of customers and the capabilities of the operations serving them – on customer experiences and firm performance. We use a variance decomposition analysis to quantify the... View Details
Keywords: Customer Compatibility; Satisfaction; Profitability; Customer Relationship Management; Service Operations; Customer Satisfaction; Banking Industry; Retail Industry
Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "The Customer May Not Always Be Right: Customer Compatibility and Service Performance." Harvard Business School Working Paper, No. 16-091, February 2016. (Revised December 2019.)
- 09 Jun 2015
- First Look
First Look: June 9, 2015
https://www.hbs.edu/faculty/Pages/item.aspx?num=49214 Working Papers Lifting the Veil: The Benefits of Cost Transparency By: Mohan, Bhavya, Ryan W. Buell, and Leslie K. John... View Details
Keywords: Sean Silverthorne
- 2018
- Article
Service Operations: What's Next?
By: Joy M. Field, Liana Victorino, Ryan W. Buell, Michael J. Dixon, Susan M. Goldstein, Larry J. Menor, Madeleine E. Pullman, Aleda Roth, Enrico Secchi and Jie J. Zhang
The purpose of this article is to present exciting and innovative research questions in service operations that are aligned with eight key themes and related topics determined by the Journal of Service Management (JOSM) Service Operations Expert Research Panel.... View Details
Field, Joy M., Liana Victorino, Ryan W. Buell, Michael J. Dixon, Susan M. Goldstein, Larry J. Menor, Madeleine E. Pullman, Aleda Roth, Enrico Secchi, and Jie J. Zhang. "Service Operations: What's Next?" Journal of Service Management 29, no. 1 (2018): 55–97.
- September 2014 (Revised June 2016)
- Case
Whole Foods: The Path to 1,000 Stores
By: David F. Drake, Ryan W. Buell, Melissa Barton, Taylor Jones, Katrina Keverian and Jeffrey Stock
The case examines the operations strategy of Whole Foods, one of the largest natural grocery chains in the United States. In late 2013, Whole Foods was expanding rapidly, with a publicly-stated goal of growing from 351 to 1,000 domestic stores by 2022. It was also... View Details
Keywords: Human Capital; Food; Expansion; Market Entry and Exit; Operations; Strategy; Retail Industry; Food and Beverage Industry; United States
Drake, David F., Ryan W. Buell, Melissa Barton, Taylor Jones, Katrina Keverian, and Jeffrey Stock. "Whole Foods: The Path to 1,000 Stores." Harvard Business School Case 615-019, September 2014. (Revised June 2016.)
- Fall 2016
- Article
How Do Customers Respond to Increased Service Quality Competition?
When does increased service quality competition lead to customer defection, and which customers are most likely to defect? Our empirical analysis of 82,235 customers exploits the varying competitive dynamics in 644 geographically isolated markets in which a nationwide... View Details
Keywords: Service Quality Competition; Retail Banks; Empirical Operations; Retention; Service Operations; Quality; Competition; Banking Industry; United States
Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "How Do Customers Respond to Increased Service Quality Competition?" Manufacturing & Service Operations Management 18, no. 4 (Fall 2016): 585–607.
- Article
Are Self-service Customers Satisfied or Stuck?
This paper investigates the impact of self-service technology (SST) usage on customer satisfaction and retention. Specifically, we disentangle the distinct effects of satisfaction and switching costs as drivers of retention among self-service customers. Our empirical... View Details
Keywords: Service Delivery; Information Technology; Customer Satisfaction; Competition; Cost; Banks and Banking; Behavior; Market Transactions; Management Analysis, Tools, and Techniques
Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "Are Self-service Customers Satisfied or Stuck?" Production and Operations Management 19, no. 6 (November–December 2010). (Awarded the Decision Sciences Institute Stan Hardy Award for Outstanding Paper Published during 2010 in the Field of Operations Management.)
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
video. These results suggest a phenomenon of desensitization or habituation of victims to crime exposure. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53446 Lifting the Veil: The Benefits of Cost Transparency By: Mohan, Bhavya, View Details
Keywords: Carmen Nobel
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
gun restrictions. Lifting the Veil: The Benefits of Cost Transparency By: Mohan, Bhavya, Ryan W. Buell, and Leslie K. John Abstract—Firms do not typically disclose information... View Details
Keywords: Dina Gerdeman
- January–February 2024
- Article
Shared Service Delivery Can Increase Client Engagement: A Study of Shared Medical Appointments
By: Ryan W. Buell, Kamalini Ramdas, Nazlı Sönmez, Kavitha Srinivasan and Rengaraj Venkatesh
Problem Definition: Clients and service providers alike often consider one-on-one service delivery to be ideal, assuming – perhaps unquestioningly – that devoting individualized attention best improves client outcomes. In contrast, in shared service delivery, clients... View Details
Keywords: Health Care and Treatment; Customer Satisfaction; Outcome or Result; Performance Improvement
Buell, Ryan W., Kamalini Ramdas, Nazlı Sönmez, Kavitha Srinivasan, and Rengaraj Venkatesh. "Shared Service Delivery Can Increase Client Engagement: A Study of Shared Medical Appointments." Manufacturing & Service Operations Management 26, no. 1 (January–February 2024): 154–166.
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
Joy M., Liana Victorino, Ryan W. Buell, Michael J. Dixon, Susan M. Goldstein, Larry J. Menor, Madeleine E. Pullman, Aleda Roth, Enrico Secchi, and Jie Zhang Abstract—The... View Details
Keywords: Sean Silverthorne
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
investors speculate, even mild diagnostic distortions generate substantial bubbles. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55653 Relative Performance Transparency: Effects on Sustainable Choices By: Buell,... View Details
Keywords: Dina Gerdeman
- April 2019
- Article
Mitigating Malicious Envy: Why Successful Individuals Should Reveal Their Failures
People often feel malicious envy, a destructive interpersonal emotion, when they compare themselves to successful peers. Across three online experiments and a field experiment of entrepreneurs, we identify an interpersonal strategy that can mitigate feelings of... View Details
Brooks, Alison Wood, Karen Huang, Nicole Abi-Esber, Ryan W. Buell, Laura Huang, and Brian Hall. "Mitigating Malicious Envy: Why Successful Individuals Should Reveal Their Failures." Journal of Experimental Psychology: General 148, no. 4 (April 2019): 667–687.
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
Mitigating Malicious Envy: Why Successful Individuals Should Reveal Their Failures By: Brooks, Alison Wood, Karen Huang, Nicole Abi-Esber, Ryan W. Buell, Laura Huang, and Brian... View Details
Keywords: Dina Gerdeman
- 01 Sep 2015
- News
The Protagonist Goes Prime Time
through resolution. In all, the ETS team shot 35 hours of footage. The final case, which was first taught in October 2014 to 940 first-year MBA students, includes just under an hour of video. “Multimedia cases won’t wholly replace traditional cases,” says View Details
Keywords: April White
- 08 Dec 2015
- First Look
December 8, 2015
Argentina and Chile over recent decades. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50182 forthcoming Management Science Creating Reciprocal Value Through Operational Transparency By: Buell, View Details
Keywords: Sean Silverthorne