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  • 21 Mar 2011
  • Research & Ideas

Are We Thinking Too Little, or Too Much?

still be stymied if they try to consider every single laptop on the market. (In the article, Norton and Ariely cite a study by social psychologists Sheena Iyengar and Mark Lepper, who showed that grocery... View Details
Keywords: by Carmen Nobel
  • Article

Unexpected Benefits of Deciding by Mind Wandering

By: Colleen Giblin, Carey K. Morewedge and Michael I. Norton
The mind wanders, even when people are attempting to make complex decisions. We suggest that such mind wandering—allowing one's thoughts to wander until the "correct" choice comes to mind—can positively impact people's feelings about their decisions. We compare... View Details
Keywords: Decisions; Satisfaction; Decision Choices and Conditions; Cognition and Thinking
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  • 26 Jan 2021
  • Research & Ideas

A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time

A novel approach to repaying debt could help consumers free themselves from crushing credit card balances faster, according to new research. Rather than asking borrowers to make payments toward their total balances, Harvard Business School Professor View Details
Keywords: by Kristen Senz; Financial Services
  • 05 Aug 2013
  • Research & Ideas

To Buy Happiness, Purchase an Experience

authors Elizabeth Dunn and Michael Norton draw on years of quantitative and qualitative research to explain how we can turn cash into contentment. The key lies in adhering to five key principles: Buy... View Details
Keywords: by Carmen Nobel
  • Article

Don't Stop Believing: Rituals Improve Performance by Decreasing Anxiety

By: Alison Wood Brooks, Julianna Schroeder, Jane Risen, Francesca Gino, Adam D. Galinsky, Michael I. Norton and Maurice Schweitzer
From public speaking to first dates, people frequently experience performance anxiety. And when experienced immediately before or during performance, anxiety harms performance. Across a series of experiments, we explore the efficacy of a common strategy that people... View Details
Keywords: Behavior; Performance; Emotions
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  • 03 Jun 2013
  • Research & Ideas

The Power of Rituals in Life, Death, and Business

winning team). But what's the point? Behavioral scientist Michael I. Norton became interested in mourning rituals after reading Harvard University President Drew Gilpin Faust's... View Details
Keywords: by Carmen Nobel
  • Article

Handshaking Promotes Deal-Making by Signaling Cooperative Intent

By: Juliana Schroeder, Jane L. Risen, Francesca Gino and Michael I. Norton
We examine how a simple handshake—a gesture that often occurs at the outset of social interactions—can influence deal-making. Because handshakes are social rituals, they are imbued with meaning beyond their physical features. We propose that during mixed-motive... View Details
Keywords: Handshake; Cooperation; Affiliation; Competition; Negotiation; Nonverbal Communication; Negotiation Participants; Behavior; Communication Intention and Meaning; Negotiation Deal
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  • 13 Nov 2017
  • Research & Ideas

Want to Be Happier? Spend Some Money on Avoiding Household Chores

research will get people to think, ‘Hey, how can I spend a little bit of money in a way that will save me time?’” Whillans co-wrote the study with Michael I. Norton, the Harold M. Brierley Professor of... View Details
Keywords: by Dina Gerdeman
  • October 2009
  • Article

Shaping Online Consumer Choice by Partitioning the Web

By: Jolie M. Martin and Michael I. Norton
This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details
Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation
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  • 19 Aug 2013
  • Research & Ideas

Studying How Income Inequality Shapes Behavior

that could destabilize the economy as a whole. In another example, researchers HBS Associate Professor Michael I. Norton and Columbia Business School professor Ilyana Kuziemko... View Details
Keywords: by Michael Blanding
  • 17 Nov 2008
  • Research & Ideas

Decoding the Artful Sidestep

instead provide distraction by answering something they would rather have been asked. And what is more, oftentimes their listeners either do not notice the verbal sleight of hand or do not mind it. New research View Details
Keywords: by Martha Lagace
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

and healthy innovation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54851 in press Management Science Procedural Justice and the Risks of Consumer Voting By: Kim, Tami, Leslie John, Todd Rogers, and Michael View Details
Keywords: by Sean Silverthorne
  • 29 Apr 2019
  • Research & Ideas

Is the Digital Age Making Us Petty?

Zhang, assistant professor at Harvard Business School; and Michael I. Norton, HBS research director and Harold M. Brierley Professor of Business Administration, conducted a series of seven studies involving... View Details
Keywords: by Kristen Senz
  • 19 Oct 2015
  • Research & Ideas

Business Research that Makes for Smarter Public Policy

money spent on outreach and education campaigns leads to fewer workplace violations. Berkowitz says she experienced firsthand the power that an academic study can have with a 2012 influential research paper co-written by Toffel, UC... View Details
Keywords: by Michael Blanding
  • 21 Aug 2013
  • Research & Ideas

To Buy Happiness, Spend Money on Other People

Video directed and produced by Joanie Tobin In their book Happy Money: The Science of Smarter Spending, authors Elizabeth Dunn and Michael Norton draw on years of quantitative... View Details
Keywords: by Carmen Nobel
  • Article

Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race

By: Michael I. Norton, Joseph A. Vandello, Andrew Biga and John M. Darley
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  • 07 Aug 2018
  • First Look

New Research and Ideas, August 8, 2018

Intent By: Schroeder, Juliana, Jane L. Risen, Francesca Gino, and Michael I. Norton Abstract—We examine how a simple handshake—a gesture that often occurs at the outset of... View Details
Keywords: by Sean Silverthorne
  • 20 Jul 2016
  • Research & Ideas

Airplane Design Brings Out the Class Warfare in Us All

sensitive to hierarchy, and research shows that feeling low status can make people feel stressed and angry” “People are exquisitely sensitive to hierarchy, and research shows that feeling low status can make people feel stressed and angry,” says View Details
Keywords: by Dina Gerdeman; Air Transportation; Sports; Travel
  • 28 Aug 2006
  • Research & Ideas

Online Match-Making with Virtual Dates

current model is artificial and static, and far removed from everyday social interaction," says Jeana H. Frost, who along with Michael I. Norton and Dan Ariely is taking... View Details
Keywords: by Martha Lagace; Publishing
  • 05 Dec 2016
  • Research & Ideas

How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)

outright to their faces.” The paper, forthcoming in the Journal of Personality and Social Psychology, was co-written with Harvard Business School’s Michael I. Norton, the Harold M. Brierley Professor of... View Details
Keywords: by Dina Gerdeman

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