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All HBS Web
(3,666)
- People (1)
- News (940)
- Research (2,266)
- Events (7)
- Multimedia (37)
- Faculty Publications (1,237)
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- 16 Mar 2015
- Working Paper Summaries
Higher-Ambition CEOs Need Higher-Ambition Boards
- September 2019 (Revised May 2020)
- Supplement
Keroche (D): Transforming the Core Business
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,...
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Keywords:
Keroche;
Alcohol;
Alcoholic Beverages;
Alcoholic Drinks;
Beverages;
Drinks;
Wine Industry;
Wine;
Fortified Wine;
Viena;
Viena Ice;
Beer;
Beer Market;
Premium Beer;
Manufacturing;
Summit Lager;
Business Ventures;
Business Exit or Shutdown;
Business Growth and Maturation;
Business Startups;
Small Business;
Family Business;
Crime and Corruption;
Customer Focus and Relationships;
Decisions;
Income;
Demographics;
Geographic Scope;
Geographic Location;
Goods and Commodities;
Government Legislation;
Growth and Development;
Business History;
Lawsuits and Litigation;
Laws and Statutes;
Lawfulness;
Goals and Objectives;
Consumer Behavior;
Market Entry and Exit;
Problems and Challenges;
Safety;
Social Issues;
Poverty;
Strategy;
Competition;
Manufacturing Industry;
Food and Beverage Industry;
Kenya;
Nairobi;
Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (D): Transforming the Core Business." Harvard Business School Supplement 720-393, September 2019. (Revised May 2020.)
- September 2020
- Case
Drinkworks: Home Bar by Keurig
By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an...
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Keywords:
Marketing;
Marketing Strategy;
Product Marketing;
Product Launch;
Product Positioning;
Markets;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Market Design;
Distribution;
Distribution Channels;
Product;
Product Design;
Product Development;
Business Model;
Customers;
Customer Value and Value Chain;
Decision Making;
Decisions;
Goods and Commodities;
Innovation and Invention;
Technological Innovation;
Business or Company Management;
Growth and Development Strategy;
Research;
Research and Development;
Strategy;
Adoption;
Competitive Advantage;
Segmentation;
Information Technology;
Information Infrastructure;
Value;
Value Creation;
Food and Beverage Industry;
Consumer Products Industry;
North and Central America;
United States
Gupta, Sunil, Jonathan Levav, and Julia Kelley. "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521-010, September 2020.
- 24 Oct 2011
- Research & Ideas
The Yelp Factor: Are Consumer Reviews Good for Business?
Professor Michael Luca set to find out exactly by how much, and identify winners and losers in the process. "I have always been interested in how companies form their reputations, not only restaurants...
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- 03 Jun 2002
- Research & Ideas
How to Succeed With Your New Boss
assessments of you will take on additional importance. Your relationship with your new boss will be built through a series of conversations.— Michael Watkins Establishing How You Will Work Together It's essential to figure out how you and...
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Keywords:
by Michael Watkins
- 01 Jun 2015
- Research & Ideas
The Surprising Benefits of Oversharing
research studies by Harvard Business School faculty explore this brave new world of "oversharing" — asking what it means to organizations and to reputation when we decide to buck the trend and keep personal information, well,...
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by Michael Blanding
- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
the agency implied that it would respect the public’s wishes, say Michael Norton and Leslie John, both professors at Harvard Business School. “When firms conduct online polls, people frequently submit ridiculous entries; and with social...
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- 26 Aug 2002
- Research & Ideas
High-Stakes Decision Making: The Lessons of Mount Everest
control that particular day. Several explanations compete: human error, weather, all the dangers inherent in human beings pitting themselves against the world's most forbidding peak. A single cause of the 1996 tragedy may never be known, says HBS professor View Details
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by Michael A. Roberto
- 13 Oct 2003
- Research & Ideas
How to Pick Managers for Disruptive Growth
hiring executives classify candidates by right-stuff attributes. They assume that successful managers can be identified using phrases such as "good communicator," "results oriented," "decisive," and...
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by Michael Raynor
- 15 Nov 2004
- Research & Ideas
Solving the Health Care Conundrum
services. Health plans will eliminate their restrictive networks, allowing members to choose in a competitive (and regional or even national) marketplace the providers that offer the best value for their condition. Plans will help patients make the best decisions View Details
- 11 Mar 2015
- Research & Ideas
How Do You Grade Out as a Negotiator?
then at least in the fog” "We negotiate, if not in the dark, then at least in the fog," says Michael Wheeler, a senior fellow at Harvard Business School and retired MBA Class of 1952 Professor of Management Practice, who taught...
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Keywords:
by Michael Blanding
- 24 Jul 2000
- Research & Ideas
Value Maximization and Stakeholder Theory
"Every organization attempting to accomplish something has to ask and answer the following question," writes HBS professor Michael C. Jensen in the introduction to his recent working paper: "What are we trying to...
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Keywords:
by Michael C. Jensen
- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
choices, those efforts should be enough to change your behavior. If you know the consequences but still get fat, you must want to be overweight. “Losing $100 is more painful than gaining $100 is pleasurable” Of course not, say Leslie John and View Details
- 08 Dec 2003
- Research & Ideas
Is That Really Your Best Offer?
like to think we can gauge someone's sincerity and commitment by the look in her eyes or the firmness of her handshake. After all, a bargainer who yields to a demand is said to have "blinked." And if we reach agreement, it's...
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by Michael Wheeler
- 08 Feb 2016
- Research & Ideas
The Civic Benefits of Google Street View and Yelp
says Harvard Business School Assistant Professor Michael Luca. That may be about to change. Thanks to the Internet, mobile apps, and a wide range of useful programs online, residents add to the pool of information with every keystroke...
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- 16 Apr 2001
- Research & Ideas
Strategy and the Internet
If average profitability is under pressure in many industries influenced by the Internet, it becomes all the more important for individual companies to set themselves apart from the pack—to be more profitable than the average performer....
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Keywords:
by Michael E. Porter
- April 2021
- Teaching Note
Drinkworks: Home Bar by Keurig
By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch...
View Details
Keywords:
Marketing;
Marketing Strategy;
Product Marketing;
Product Launch;
Product Positioning;
Markets;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Market Design;
Distribution;
Distribution Channels;
Product;
Product Design;
Product Development;
Business Model;
Customers;
Customer Value and Value Chain;
Decision Making;
Decisions;
Goods and Commodities;
Innovation and Invention;
Technological Innovation;
Business or Company Management;
Growth and Development Strategy;
Research;
Research and Development;
Strategy;
Adoption;
Competitive Advantage;
Segmentation;
Information Technology;
Information Infrastructure;
Value;
Value Creation;
Food and Beverage Industry;
Consumer Products Industry;
North and Central America;
United States
- 26 Nov 2001
- Op-Ed
Why Corporate Budgeting Needs To Be Fixed
international heavy-equipment manufacturer, managers were so set on hitting their quarterly revenue target that they shipped unfinished products from their plant in England all the way to a warehouse in the Netherlands, near the customer, for final assembly. View Details
Keywords:
by Michael C. Jensen
- 21 Nov 2005
- Research & Ideas
Making Credibility Your Strongest Asset
others are bidding for what you want? One solution to distinguishing yourself in competitive environments is to build your bargaining endowment—storing up credibility and resources by developing relationships, burnishing your reputation,...
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Keywords:
by Michael Wheeler
- 10 Mar 2002
- Research & Ideas
Breakthrough Negotiation: Don’t Leave It On the Table
In a new book, Breakthrough International Negotiation: How Great Negotiators Transformed the World's Toughest Post-Cold War Conflicts, Harvard Business School professor Michael Watkins dissects the art of give-and-take. This excerpt...
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Keywords:
by Michael Watkins