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All HBS Web
(508)
- News (152)
- Research (245)
- Multimedia (1)
- Faculty Publications (130)
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- 14 Jan 2019
- Op-Ed
These 4 CEOs Created a New Standard of Leadership
Group to add healthier products to its lineup. When soft drink sales declined in 2010, shareholders criticized PepsiCo’s execution. Nooyi responded by beefing up PepsiCo’s marketing and strengthening her leadership team—but held firm to...
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- 18 Apr 2012
- Research & Ideas
HBS Cases: Who Controls Water?
Business Administration at Harvard Business School. Reinhardt led a discussion of the case recently in the MBA field study seminar Innovation in Business, Energy, and Environment, held in Harvard's Innovation Lab. The case was prepared by...
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- 03 Nov 2008
- HBS Case
Economics of the Ethanol Business
Reinhardt, with Senior Researcher James Weber and Agribusiness Program Director Mary Shelman (HBS MBA '87), examines the complex political and economic underpinnings of the ethanol industry and the dilemma facing the farmers of...
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- 19 Apr 2010
- Research & Ideas
The History of Beauty
you have a major industry that still has lots to reveal. We asked Jones to discuss his research and his new book. Sean Silverthorne: What inspired your interest in the beauty business and its history? Geoffrey Jones: My initial interest in the beauty industry was...
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- 21 Nov 2005
- Research & Ideas
The Geography of Corporate Giving
Academy of Management Review, HBS professor Christopher Marquis and coauthors Gerald Davis and Mary Ann Glynn develop a framework for understanding an important aspect of this issue: how social and governmental forces in local communities...
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by Sean Silverthorne
- 01 Nov 2020
- Research & Ideas
Good Leadership Is an Act of Kindness
kindness does not. The value and rewards of kindness have been touted by leaders as legendary as King Solomon and Desmond Tutu to latter-day executives like General Motors CEO Mary Barra, known for her...
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by Boris Groysberg and Susan Seligson
- October 2003 (Revised January 2004)
- Case
Burberry
By: Youngme E. Moon, Erika Kussmann, Emma Penick, Susan Wojewoda and Kerry Herman
In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest...
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Brands and Branding;
Management Teams;
Luxury;
Product Launch;
Distribution;
Product Positioning;
Advertising;
Market Entry and Exit;
Apparel and Accessories Industry;
Fashion Industry;
United Kingdom
Moon, Youngme E., Erika Kussmann, Emma Penick, Susan Wojewoda, and Kerry Herman. "Burberry." Harvard Business School Case 504-048, October 2003. (Revised January 2004.)
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
Here are the 20 most popular stories published by HBS Working Knowledge in 2008, and the five most-read working papers authored by HBS faculty. Most Popular Articles 1. Creating a Positive Professional Image...
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by Staff
- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
world," notes Simons. The topic of marketing, taught by Professor John Quelch, is brought up to the executive boardroom level, says Simons. “There's a realization that they only have so much time left.” Professor Julio Rotemberg...
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- 20 May 2013
- Research & Ideas
The Long-Term Fix to US Competitiveness
Competitiveness: Paths Forward," an HBS initiative, was an appearance by Boston Mayor Thomas Menino, who was brought in by wheelchair but rose to his feet to speak about how the city could be a model...
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by Stephanie Schorow & Harvard Gazette
- 20 Oct 2003
- Research & Ideas
Gaps in the Historical Record: Development of the Electronics Industry
In a recently published book on current international research in business history, edited by Harvard Business School professor Geoffrey Jones, HBS professor emeritus Alfred D. Chandler Jr. contributed an essay on the opportunities...
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- 02 Dec 2015
- What Do You Think?
What Will It Take to Achieve Gender Equality in Leadership?
are totally different. They control access to leadership positions, yet those positions are often filled by those most familiar—that is, those who most resemble men.” She went on to suggest that as male leaders observe their daughters...
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by James Heskett
- 31 May 2017
- Sharpening Your Skills
10 Harvard Business School Research Stories That Will Make Your Mouth Water
"job" that customers were "hiring" a milkshake to do. KFC’s Explosive Growth in China In China, Yum! Brands opens a KFC restaurant every day. But this is not the KFC you know in America. A case study written by David...
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- 03 Dec 2001
- What Do You Think?
What Happens When the Sumo Master Learns Judo?
non-business analogies to business. But one recent book, Judo Strategy, (HBSP,2001), by David Yoffie and Mary Kwak, provides interesting advice on how underpowered upstarts can compete against the sumo...
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by James Heskett
- 11 Jul 2005
- Research & Ideas
The New International Style of Management
businesses increasingly are conducting themselves on common ground in order to compete globally. They don't necessarily do business the same way—with identical processes, functions, and operations—while approaching this elevated stage; but View Details
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by Garry Emmons
- 07 Sep 2016
- What Do You Think?
How Can the Threat of Networks Be Reduced?
SUMMING UP Are Computers and Tech-Driven Networks In Their Twilight Years? Issues raised by the ascendancy of network technology are many and varied, judging from responses to this month’s column based on Joshua Cooper Ramo’s book, The...
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by James Heskett
- 21 Sep 2009
- Research & Ideas
Excessive Executive Pay: What’s the Solution?
that led to the financial crisis. And while the intricate details of pay plans don't evoke the outrage of multimillion-dollar paydays, curbing the risk-taking incentives embedded in those plans is key to resolving the current crisis and preventing another. That task...
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by Roger Thompson
- 31 Oct 2004
- What Do You Think?
Should the Wisdom of Crowds Influence Our Thinking About Leadership?
the nature of leadership affirmed by the "wisdom of crowds" is clearly circumscribed, according to others. Jack Hughes, for example, says, "The Wisdom of Crowds has effectively shattered the narrow view that the right...
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by James Heskett
- 07 Feb 2005
- What Do You Think?
If You Blink, Will You Miss?
practiced. According to Maris Martinsons, "There is strong evidence to suggest that selections a) within a specified domain of expertise, b) involving a small number of choices, and c) ranging from simple to a moderate level of...
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by James Heskett
- 27 Jun 2005
- Research & Ideas
The Potential Downside of Win-Win
Consider this real-world social negotiation. On a Friday night, a husband and wife are trying to decide where to eat and which movie to see. Al prefers restaurant A, and Marie prefers restaurant C. Marie...
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by Max H. Bazerman