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- All HBS Web (433)
- Faculty Publications (353)
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- March 2003 (Revised October 2003)
- Case
Campbell Soup Company: Transforming for the 21st Century
By: Lynda M. Applegate and Jamie Ladge
In July 2001, Campbell Soup's newly appointed CEO, Douglas R. Conant, addressed a group of Wall Street analysts and unveiled his plan to kick-start growth. His plan called for organizational renewal and revitalization, redesign of core customer-facing processes...
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Keywords:
Customer Focus and Relationships;
Entrepreneurship;
Growth and Development Strategy;
Marketing Strategy;
Product Marketing;
Industry Structures;
Production;
Supply Chain Management;
Competition;
Competitive Strategy;
Consumer Products Industry;
Food and Beverage Industry;
United States
Applegate, Lynda M., and Jamie Ladge. "Campbell Soup Company: Transforming for the 21st Century." Harvard Business School Case 803-119, March 2003. (Revised October 2003.)
- May 1996 (Revised May 1997)
- Case
Colliers International Property Consultants, Inc.: Managing a Virtual Organization
By: Lynda M. Applegate and Carin-Isabel Knoop
In less than 20 years, the real estate firm Colliers International expanded into a federation of 180 offices with close to 4,500 professionals in over 30 countries. Because Colliers expanded by signing up existing firms strong in their local markets, its leaders had to...
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Keywords:
Demand and Consumers;
Globalized Firms and Management;
Management Practices and Processes;
Service Operations;
Information Technology;
Organizational Structure;
Mergers and Acquisitions;
Business Strategy;
Budgets and Budgeting;
Real Estate Industry
Applegate, Lynda M., and Carin-Isabel Knoop. "Colliers International Property Consultants, Inc.: Managing a Virtual Organization." Harvard Business School Case 396-080, May 1996. (Revised May 1997.)
- January 1989 (Revised March 1991)
- Case
General Electric Canada: Designing a New Organization
By: Lynda M. Applegate and James I. Cash Jr.
General Electric Canada used sociotechnical design techniques to restructure its financial, administrative, facilities, and information technology service from a decentralized, hierarchical organization to a centralized organization composed of self-managing,...
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Keywords:
Organizational Design;
Information Technology;
Groups and Teams;
Change;
Communication;
Information;
Industrial Products Industry;
Canada
Applegate, Lynda M., and James I. Cash Jr. "General Electric Canada: Designing a New Organization." Harvard Business School Case 189-138, January 1989. (Revised March 1991.)
- February 2010 (Revised January 2014)
- Case
Tennant Company
By: Toby E. Stuart, Lynda M. Applegate and James Weber
Tennant, a leading producer of floor cleaning equipment, must determine how to create, finance, structure, staff, govern, measure, and manage a new venture for developing a fundamentally new product line. In 2005, Tennant Company had developed an innovative,...
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Keywords:
Business Startups;
Change Management;
Corporate Entrepreneurship;
Disruptive Innovation;
Product Development;
Organizational Design;
Organizational Structure;
Research and Development
Stuart, Toby E., Lynda M. Applegate, and James Weber. "Tennant Company." Harvard Business School Case 810-040, February 2010. (Revised January 2014.)
- July 2017 (Revised July 2018)
- Case
Entrepreneurship for All
By: Lynda M. Applegate and Julia Kelley
Entrepreneurship for All (EforAll) is a Lowell, Massachusetts–based nonprofit that hosts business accelerators for entrepreneurs in underserved communities. By mid-2017, EforAll has five office locations in Massachusetts, and its leadership and the Board of Directors...
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Applegate, Lynda M., and Julia Kelley. "Entrepreneurship for All." Harvard Business School Case 818-007, July 2017. (Revised July 2018.)
- 10 Aug 2010
- First Look
First Look: August 10
paper: http://www.hbs.edu/research/pdf/11-008.pdf Cases & Course MaterialsThe Shaw Group Inc.: Entrepreneurial Innovation Lynda M. Applegate and Edward WatsonHarvard...
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Keywords:
Martha Lagace
- 11 Sep 2012
- First Look
First Look: September 11
Michael Beer and Lynda St. ClairHarvard Business School Case 913-521 A new Dallas-based health and beauty spa aims to use a highly distinctive human resource system as the foundation of its competitive strategy. View Details
Keywords:
Sean Silverthorne
- March 2012 (Revised September 2012)
- Case
INRIX
By: Lynda M. Applegate and Ryan Johnson
Since its founding in 2004, INRIX, a leading global provider of traffic information and driver services, had received four rounds of financing from leading venture capital (VC) firms and by 2012 had been cash flow positive for the past six quarters. Its founder, Bryan...
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- July 2012 (Revised January 2014)
- Case
HGRM: Bringing Back High Touch Hospitality
By: Lynda M. Applegate and Gabriele Piccoli
The case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four-star urban hotels located in Lugano, Switzerland, and the other in Milan, Italy. Having developed an extensive customer service and operations information system,...
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Applegate, Lynda M., and Gabriele Piccoli. "HGRM: Bringing Back High Touch Hospitality." Harvard Business School Case 813-019, July 2012. (Revised January 2014.)
- 05 Mar 2013
- First Look
First Look: March 5
issuers deteriorates during credit booms, and that this deterioration forecasts low excess returns to corporate bondholders. The key insight is that changes in the pricing of credit risk disproportionately affect the financing costs faced View Details
Keywords:
Sean Silverthorne
- 23 Aug 2011
- First Look
First Look: August 23
case:http://cb.hbsp.harvard.edu/cb/product/211092-PDF-ENG Purchase this supplement (B):http://cb.hbsp.harvard.edu/cb/product/211102-PDF-ENG The Sandbox: Creating a Bottom-Up Entrepreneurial Ecosystem Shikhar Ghosh, Lynda View Details
Keywords:
Sean Silverthorne
- June 2018
- Case
The Grommet in 2018
By: Lynda M. Applegate, Karen Gordon Mills and Lena Goldberg
The Grommet, an online product launch platform, was at the brink of scaling its business. The Grommet's daily launch and sale of innovative consumer products, using personal videos created by product makers, had led to its initial success. In 2014, the company launched...
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- 23 Nov 2010
- First Look
First Look: November 23
may trace to historically contingent conditions under which markets are constructed as legitimate. Download the paper: http://www.hbs.edu/research/pdf/11-047.pdf Cases & Course Materials Ze-gen: Commercializing Clean Tech Lynda View Details
Keywords:
Sean Silverthorne
- April 2013 (Revised October 2013)
- Case
National Instruments
By: Lynda M. Applegate, Keri Pearlson and Natalie Kindred
This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms...
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Keywords:
Organizational Structure;
Applications and Software;
Organizational Culture;
Technological Innovation;
Digital Platforms;
Innovation and Management;
Media;
Management Systems;
Social and Collaborative Networks;
Information Technology Industry;
Service Industry;
Texas
Applegate, Lynda M., Keri Pearlson, and Natalie Kindred. "National Instruments." Harvard Business School Case 813-001, April 2013. (Revised October 2013.)
- October 2000 (Revised March 2001)
- Case
eLance.com: Building a Professional Services Marketplace
By: Lynda M. Applegate and Kristin Kohler
Launched as an eBay for services, eLance promises to leverage the capabilities of the Internet to not only change the way services are bought and sold, but change the fundamental dynamics of the global economy. Building on theories posited in the HBR article by Tim...
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Keywords:
Entrepreneurship;
Technological Innovation;
Job Search;
Business or Company Management;
Growth and Development Strategy;
Business Strategy;
Competitive Strategy;
Web Sites;
Information Technology Industry;
Service Industry
Applegate, Lynda M., and Kristin Kohler. "eLance.com: Building a Professional Services Marketplace." Harvard Business School Case 801-224, October 2000. (Revised March 2001.)
- 25 Sep 2012
- First Look
First Look: September 25
Download the paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=43074 Cases & Course Materials INRIX Lynda M. Applegate and Ryan JohnsonHarvard Business School Case 812-112 Since...
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Keywords:
Sean Silverthorne
- March 2001 (Revised June 2002)
- Background Note
E-Commerce in Latin America
By: Lynda M. Applegate, Luiz Felipe Monteiro and Meredith Collura
Examines the vast potential offered by e-commerce in Latin America. Addresses both B2B and B2C e-commerce, as well as the specific economic, cultural, and technological barriers for doing business online in the region.
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Keywords:
Trade;
Entrepreneurship;
Market Transactions;
Service Delivery;
Online Technology;
Latin America
Applegate, Lynda M., Luiz Felipe Monteiro, and Meredith Collura. "E-Commerce in Latin America." Harvard Business School Background Note 801-388, March 2001. (Revised June 2002.)
- 2009
- Working Paper
Virtual Team Learning: Reflecting and Acting, Alone or With Others
By: Deborah L. Soule and Lynda M. Applegate
This paper examines virtual team learning in new product development situations. New product development activities manifest novelty, uncertainty and complexity, presenting an extreme need for learning in the course of the work. We present data from an exploratory...
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Keywords:
Competency and Skills;
Learning;
Knowledge Acquisition;
Knowledge Use and Leverage;
Product Development;
Groups and Teams;
Behavior
Soule, Deborah L., and Lynda M. Applegate. "Virtual Team Learning: Reflecting and Acting, Alone or With Others." Harvard Business School Working Paper, No. 09-084, January 2009.
- December 2014 (Revised May 2016)
- Case
Dhamani Jewels: Becoming a Global Luxury Brand
By: Lynda Applegate and Lisa C. Mazzanti
Dhamani started as a loose gemstone dealer in 1969 in Jaipur, India. By the 2000s, it was headquartered in Dubai, United Arab Emirates and had expanded into diamonds and retail. The family business was now in its second generation of leadership and aimed to become a...
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Keywords:
Luxury Retail;
Jewelry;
Luxury Goods;
UAE;
Retail;
Brands and Branding;
Family Business;
Apparel and Accessories Industry;
Dubai;
India
Applegate, Lynda, and Lisa C. Mazzanti. "Dhamani Jewels: Becoming a Global Luxury Brand." Harvard Business School Case 815-087, December 2014. (Revised May 2016.)
- June 1993 (Revised December 1995)
- Case
Frito-Lay, Inc.: The Navigator Project (A)
By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad
Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new...
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Keywords:
Information Technology;
Technology Adoption;
Organizational Change and Adaptation;
Trends;
Innovation Strategy;
Marketing Communications;
Decision Choices and Conditions;
Food and Beverage Industry;
Manufacturing Industry
Applegate, Lynda M., Richard O. Mason, and Melinda Conrad. "Frito-Lay, Inc.: The Navigator Project (A)." Harvard Business School Case 193-025, June 1993. (Revised December 1995.)