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  • 16 Dec 2015
  • News

What Most Entrepreneurs Don't Know About App Development

  • Research Summary

Consumer Decision Making and Behavioral Research

By: John T. Gourville

John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details

  • 04 Jun 2007
  • Research & Ideas

Is Health Care Making You Better—or Dead?

Herzlinger: I've had it. [Laughs.] Just had it! You know, I did my doctoral thesis really by accident in a hospital. That was in 1971, 36 years ago. And at the time, I was astonished at how mismanaged that hospital was and how the most... View Details
Keywords: by Sean Silverthorne; Health
  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

the keys to their successful global expansions? By HBS professors David Bell, Rajiv Lal, and Walter Salmon. Global Knowledge Sharing And Performance Drivers Organizing Multinational Companies: Building a Collaborative Advantage HBS... View Details
Keywords: by Working Knowledge editors
  • 12 Oct 1999
  • Research & Ideas

Rapid Response: Inside the Retailing Revolution

and John T. Dunlop of the Harvard University Faculty of Arts and Sciences, and David Weil of Boston University. Their recent book, A Stitch in Time: Lean Retailing and the Transformation of... View Details
Keywords: by James E. Aisner; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail
  • 23 May 2012
  • Research & Ideas

Five Ways to Make Your Company More Innovative

center that will attract users to your space and get the user-innovators to self-identify. Beyond that, foster a space where a community can collaborate and criticize both your work and their own work. That's how to get the most out of your customers in the 21st... View Details
Keywords: by Garry Emmons, Julia Hanna & Roger Thompson
  • 01 Jun 2017
  • News

Supercharged

electric powertrains into 40 percent of its lineup by 2020, while the Volkswagen Group intends to launch more than 30 new electric models by 2025. “Within mainstream, old, dinosaur auto companies, there’s no... View Details
Keywords: Alexander Gelfand; illustrations by Tavis Coburn
  • July 2022
  • Case

A Soul and a Service: North Carolina Mutual Life Insurance

By: Tom Nicholas and John Masko
The North Carolina Mutual and Provident Association (the Mutual) was founded in 1898 as a for-profit entity selling life insurance catering to the Black community. The Mutual was entering a field crowded with established White-owned competitors that largely refused to... View Details
Keywords: Black Entrepreneurs; Insurance; History; Race; Prejudice and Bias; Entrepreneurship; Decision Choices and Conditions; Growth and Development Strategy; Insurance Industry; United States
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  • 01 Jun 1996
  • News

Reinventing Marketing

advertising industry. Other important work is being done by four new assistant professors, including Narakesari Narayandas's study of long-term relationships between manufacturers and vendors, Susan M. Fournier's work on customers' brand... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 21 Jan 2015
  • Lessons from the Classroom

Managing the Family Business: Market Basket’s Lessons About Buyouts

independent members, chosen by both sides. Problem resolved? No. Another buyout was proposed but couldn't be agreed on. The battle moved to the board: Mike's branch wanted to invest aggressively in the business; George's branch wanted... View Details
Keywords: Retail
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55504 forthcoming Theoretical Economics Full Substitutability By: Hatfield, John William, Scott Duke Kominers, Alexandru Nichifor, Michael Ostrovsky, and Alexander Westkamp... View Details
Keywords: Dina Gerdeman
  • 26 Feb 2019
  • First Look

New Research and Ideas, February 26, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55749 forthcoming Review of Economics and Statistics Healthy Business? Managerial Education and Management in Healthcare By: Bloom, Nicholas, Raffaella Sadun, Renata Lemos, and John Van... View Details
Keywords: Dina Gerdeman
  • Web

Organizational Behavior - Doctoral

John Jillian J. Jordan Rakesh Khurana Hyunjin Kim Shirley Lu Joshua D. Margolis Edward McFowland III Kathleen L. McGinn Tsedal Neeley Michael I. Norton Leslie A. Perlow Jeffrey T. Polzer Ryan L. Raffaelli... View Details
  • 30 Jun 2015
  • First Look

First Look: June 30, 2015

audits yield fewer violations when the audit team had been at that particular supplier before, when audit teams are less experienced or less trained, when audit teams are all male, and when the audits were paid for by the supplier instead... View Details
Keywords: Carmen Nobel
  • Web

Placement - Doctoral

K. John , Ryan W. Buell , Rebecca Ratner , and John T. Gourville 2020 Dafna Goor Marketing, 2020 Placement: London Business School Dissertation:... View Details
  • 20 Jan 2010
  • First Look

First Look: Jan. 20

self-report of a licensee. Self-reporting gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice... View Details
Keywords: Martha Lagace
  • Web

Strategy - Doctoral

William A. Sahlman George Serafeim Willy C. Shih Christopher T. Stanton Jorge Tamayo Jo Tango Sara McKinley Torti Isamar Troncoso Eric J. Van den Steen Andy Wu Jeremy Yang Dennis A. Yao David B. Yoffie Shunyuan Zhang Current HBS Faculty &... View Details
  • October 1999 (Revised February 2000)
  • Case

Steinway & Sons: Buying a Legend (A)

By: John T. Gourville and Joseph B. Lassiter III
It is 1995 and Steinway & Sons has just been purchased by two young entrepreneurs. For 140 years, Steinway has held the reputation for making the finest quality grand pianos in the world. The past 25 years have proven to be a challenge, however. First, the company has... View Details
Keywords: Business Startups; Decisions; Entrepreneurship; Globalization; Crisis Management; Brands and Branding; Marketing Strategy; Quality; Competitive Strategy; Manufacturing Industry; Japan; New York (state, US)
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  • May 1998 (Revised May 1999)
  • Case

Biopure Corp.

By: John T. Gourville
It is early 1998 and Biopure Corp., a small biopharmaceutical firm with no sales revenues in its ten-year history, has just received government approval to release Oxyglobin, a revolutionary new "blood substitute" designed to replace the need for donated animal blood... View Details
Keywords: Segmentation; Marketing Strategy; Engineering; Budgets and Budgeting; Sales; Transformation; Markets; Debates; Product Launch; Pharmaceutical Industry
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  • 2008
  • Simulation

Pricing Simulation: Universal Car Rental

By: John T. Gourville
This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three... View Details
Keywords: Competition; Consumer Behavior; Price; Profit; Renting or Rental; Auto Industry; Service Industry; Miami; Orlando; Tampa
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