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  • 21 May 2008
  • Research & Ideas

Going Negative in Political Advertising

For more details, see Greater Good: How Good Marketing Makes For Better Democracy by John Quelch and Katherine Jocz (Harvard Business Press 2008). Choice sells, in politics and in the supermarket. Distinct... View Details
Keywords: by John Quelch
  • 11 Apr 2014
  • Working Paper Summaries

Learning By Thinking: How Reflection Improves Performance

Keywords: by Giada Di Stefano, Francesca Gino, Gary Pisano & Bradley Staats
  • 18 Sep 2007
  • Research & Ideas

How Brand China Can Succeed

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.As the British nineteenth century commentator View Details
Keywords: by John Quelch
  • December 2014 (Revised March 2018)
  • Case

John D. Rockefeller: The Richest Man in the World

By: Tom Nicholas and Vasiliki Fouka
By the late nineteenth century scale and managerial hierarchies had extended to several major industrial sectors of the U.S. economy. Although the precise mechanisms often varied, this process mainly involved horizontal integration, some form of legal or administrative... View Details
Keywords: Horizontal Integration; Wealth; Business History; Vertical Integration; Consolidation; Personal Development and Career; Energy Industry; United States
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  • 15 Feb 2017
  • Op-Ed

What Africa Can Teach the United States About Funding Infrastructure Projects

African municipalities can’t afford to waste money this way. Solar panels on the Garden City Mall, Nairobi, Kenya financed by CrossBoundary Energy. Credit: John Macomber Highly aspirational cities like... View Details
Keywords: by John Macomber; Construction
  • 29 Oct 2008
  • Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out for a new brand of consumer in... View Details
Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation
  • 24 Jun 2016
  • Op-Ed

Why Brexit is a Big Deal

The consequences of yesterday's vote by the British people to leave the European Union will be far-reaching, but there is no reason for global markets to panic.  Brexit is a vote against the European Union. Once heralded as the engine of... View Details
Keywords: by John Quelch
  • 07 Nov 2007
  • Op-Ed

How Marketing Hype Hurt Boeing and Apple

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Last month, Boeing stock went wobbly on... View Details
Keywords: by John Quelch; Aerospace; Consumer Products
  • 06 Nov 2008
  • Op-Ed

Selling Out The American Dream

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The current economic crisis has been blamed... View Details
Keywords: by John Quelch
  • 28 Nov 2007
  • Research & Ideas

B2B Branding: Does it Work?

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Many business-to-business (B2B) CEOs view marketing as the... View Details
Keywords: by John Quelch; Consumer Products
  • 03 Mar 2008
  • Research & Ideas

Marketing Your Way Through a Recession

in a recession; they adapt them. Join the discussion on Harvard Business Online. This post is based on an article by John Quelch that appeared in The Financial Times of London on February 19, 2008.... View Details
Keywords: by John Quelch
  • 11 Apr 2023
  • Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

headhunters will have tempted away your best executives. 7 steps to a successful start Here are seven recommendations newly appointed leaders should consider following—and it would be best to get all of this work done by the end of their... View Details
Keywords: by John Quelch
  • 08 Nov 2024
  • Op-Ed

How Private Investors Can Help Solve Africa's Climate Crisis

African people, businesses, and nations are becoming increasingly stressed by climate-related perils like droughts, river flooding, extreme heat, and rising sea levels. This is leading not only to the destruction of assets but also... View Details
Keywords: by John Macomber; Green Technology; Energy
  • 10 Oct 2007
  • Research & Ideas

“Blank” Inside: Branding Ingredients

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Why do we pay more for an orange with a Sunkist sticker?... View Details
Keywords: by John Quelch; Aerospace; Consumer Products
  • 14 Sep 2007
  • Research & Ideas

How to Profit from Scarcity

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Marketers are trained to match supply to demand. Everything... View Details
Keywords: by John Quelch; Consumer Products; Advertising
  • June 2009
  • Supplement

Kenneth Chenault, Chairman & CEO, American Express, Interviewed by Professor John Quelch, Harvard Business School, April 2009

By: John A. Quelch
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  • 25 Mar 2001
  • Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

relying on $500,000 in financing provided by family members, friends, and "angel" investors, recurred in accounts of what she was trying to accomplish. "This is by far the most challenging... View Details
Keywords: by John S. Rosenberg
  • 24 Sep 2014
  • Op-Ed

The ABCs of Addressing Climate Change (From a Business Perspective)

It's Climate Week in New York City. The schedule features a UN Climate Summit, a People's Climate March, the Clinton Global Initiative, substantial criticism of the whole endeavor, and plenty of agitated interaction. There is a lot of noise here. How can businesses cut... View Details
Keywords: by John Macomber; Energy; Utilities
  • 19 Mar 2008
  • Research & Ideas

Finding Success in the Middle of the Market

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.In soccer, it's axiomatic that controlling... View Details
Keywords: by John Quelch; Auto; Retail
  • 18 Mar 2009
  • Research & Ideas

Marketing After the Recession

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Congratulations. Your business is surviving... View Details
Keywords: by John Quelch; Retail

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