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Publications

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    • Faculty Publications  (60)

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    • All HBS Web  (150)
      • Faculty Publications  (60)

      by Gunnar TrumbullRemove by Gunnar Trumbull →

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      • October 2008 (Revised September 2009)
      • Case

      Consumer Lending in Japan: Citi CFJ (A)

      By: J. Gunnar Trumbull and Akiko Kanno
      Despite a tradition of high household savings, Japan has supported a dynamic and technically sophisticated consumer-lending sector. The high profitability of the sector has periodically attracted interest from domestic banks as well as international investors. Most... View Details
      Keywords: Mergers and Acquisitions; Financing and Loans; Foreign Direct Investment; Personal Finance; Courts and Trials; Business and Government Relations; Banking Industry; Japan
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      Trumbull, J. Gunnar, and Akiko Kanno. "Consumer Lending in Japan: Citi CFJ (A)." Harvard Business School Case 709-017, October 2008. (Revised September 2009.)
      • January 2007 (Revised February 2010)
      • Case

      Afghanistan 2006: Building a Brand New State

      By: Noel Maurer, Debora L. Spar and J. Gunnar Trumbull
      In 2006, Afghanistan remains a country in turmoil. It has a newly elected democratic government, a rebounding economy, and considerable economic potential. But the country is still torn by rival factions and dominated by the opium trade. Explores how Afghanistan has... View Details
      Keywords: Developing Countries and Economies; Economic Growth; Policy; Government and Politics; Political Elections; Organizations; Outcome or Result; Afghanistan
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      Maurer, Noel, Debora L. Spar, and J. Gunnar Trumbull. "Afghanistan 2006: Building a Brand New State." Harvard Business School Case 707-033, January 2007. (Revised February 2010.)
      • December 2006 (Revised March 2008)
      • Case

      The European Union in the 21st Century

      By: J. Gunnar Trumbull
      Focuses on the challenges facing the European Union in 2006. Following the French and Dutch referendums in 2005, the fate of the European Constitution is in jeopardy. Ten new accession countries have just joined the EU, with Turkey in the beginning stages of the... View Details
      Keywords: Economic Growth; Cross-Cultural and Cross-Border Issues; Governing Rules, Regulations, and Reforms; Policy; Government Administration; European Union
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      Trumbull, J. Gunnar. "The European Union in the 21st Century." Harvard Business School Case 707-021, December 2006. (Revised March 2008.)
      • June 2006
      • Teaching Note

      Wal-Mart in Europe (TN)

      By: J. Gunnar Trumbull
      Keywords: Retail Industry; Europe
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      Trumbull, J. Gunnar. "Wal-Mart in Europe (TN)." Harvard Business School Teaching Note 706-049, June 2006.
      • 2006
      • Book

      Consumer Capitalism: Politics, Product Markets, and Firm Strategy in France and Germany

      By: Gunnar Trumbull
      Keywords: Customers; Economic Systems; Product; Markets; Strategy; France; Germany
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      Trumbull, Gunnar. Consumer Capitalism: Politics, Product Markets, and Firm Strategy in France and Germany. Ithaca: Cornell University Press, 2006.
      • spring 2006
      • Article

      Varieties of Consumerism

      By: Gunnar Trumbull
      Keywords: Customers
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      Trumbull, Gunnar. "Varieties of Consumerism." Jahrbuch für Wirtschaftsgeschichte (spring 2006).
      • 2004
      • Chapter

      The Surprise of Collective Action: Consumer Mobilization in France, 1970-1985

      By: Gunnar Trumbull
      Keywords: History; Demand and Consumers; France
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      Trumbull, Gunnar. "The Surprise of Collective Action: Consumer Mobilization in France, 1970-1985." In Affluence and Activism: Organized Consumers in the Post-War Era, edited by Even Lange and Iselin Theien. Oslo: Unipub, 2004.
      • April 2004 (Revised July 2019)
      • Case

      Wal-Mart in Europe

      By: J. Gunnar Trumbull and Louisa Neissa
      Presents challenges facing Wal-Mart during its move into Germany. Explores the dynamics of the German retail market. View Details
      Keywords: Globalized Markets and Industries; Distribution Channels; Expansion; Trade; Foreign Direct Investment; Retail Industry; Europe; Germany
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      Trumbull, J. Gunnar, and Louisa Neissa. "Wal-Mart in Europe." Harvard Business School Case 704-027, April 2004. (Revised July 2019.)
      • 2004
      • Book

      Silicon and the State: French Innovation Policy in the Internet Age

      By: Gunnar Trumbull
      Keywords: Innovation and Invention; Policy; Internet and the Web; France
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      Trumbull, Gunnar. Silicon and the State: French Innovation Policy in the Internet Age. Washington, D.C.: Brookings Institution Press, 2004.
      • 2003
      • Working Paper

      From Rents to Risks: France's New Innovation Policy

      By: Gunnar Trumbull
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      Trumbull, Gunnar. "From Rents to Risks: France's New Innovation Policy." Harvard Business School Working Paper, No. 04-020, October 2003.
      • April 2003 (Revised November 2003)
      • Case

      Creation of the European Union, The

      By: J. Gunnar Trumbull
      Describes the emergence of the European Union (EU). Focuses on a critical stage in European integration--the period in the early 1990s when member states negotiated the terms of the Maastricht Treaty. This agreement set in motion the project that would eventually lead... View Details
      Keywords: International Relations; Alliances; System; Negotiation Participants; Government and Politics; Agreements and Arrangements; Money; Cooperation; European Union
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      Trumbull, J. Gunnar. "Creation of the European Union, The." Harvard Business School Case 703-032, April 2003. (Revised November 2003.)
      • fall 2002
      • Article

      Policy Activism in a Globalized Economy: France's 35-hour Work Week

      By: Gunnar Trumbull
      Keywords: Policy; Globalization; Economy; France
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      Trumbull, Gunnar. "Policy Activism in a Globalized Economy: France's 35-hour Work Week." French Politics, Culture and Society 20, no. 3 (fall 2002).
      • 2002
      • Working Paper

      The Rise of Consumer Politics: Market Institutions and Product Choice in Postwar France and Germany

      By: Gunnar Trumbull
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      Trumbull, Gunnar. "The Rise of Consumer Politics: Market Institutions and Product Choice in Postwar France and Germany." Harvard Business School Working Paper, No. 03-054, October 2002.
      • 2000
      • Other Unpublished Work

      Europe and Globalization: Report Prepared for the National Intelligence Council

      By: J. Gunnar Trumbull
      Keywords: Globalization; Europe
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      Trumbull, J. Gunnar. "Europe and Globalization: Report Prepared for the National Intelligence Council." December 2000.
      • 2000
      • Chapter

      Strategies of Consumer Group Mobilization

      By: Gunnar Trumbull
      Keywords: Customer Relationship Management; Consumer Behavior; Marketing Strategy; Groups and Teams
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      Trumbull, Gunnar. "Strategies of Consumer Group Mobilization." In Material Politics: The State and Consumer Society, edited by Martin Daunton and Matthew Hilton. Oxford: Berg, 2000.
      • fall 2000
      • Article

      More Trade, Safer Products

      By: Gunnar Trumbull
      Keywords: Trade; Product
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      Trumbull, Gunnar. "More Trade, Safer Products." Schweizerische Zeitschrift für Politikwissenschaft (fall 2000).
      • 2000
      • Chapter

      Divergent Paths of Product Market Regulation in France and Germany, 1970-1990

      By: Gunnar Trumbull
      Keywords: Product Marketing; France; Germany
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      Trumbull, Gunnar. "Divergent Paths of Product Market Regulation in France and Germany, 1970-1990." In Global Political Economy: Among and Within Nations, edited by Stuart S. Nagel. New York: Marcel Dekker, 2000.
      • Research Summary

      The Political Power of Weak Interests

      By: Gunnar Trumbull

      One of the most broadly accepted theoretical claims of public policy is the proposal that interests shared by a large set of actors tend to be under-represented in public policy. From Mancur Olson to George Stigler to James Q. Wilson, our most influential theorists... View Details

      • Research Summary

      The Politics of Consumer Credit

      By: Gunnar Trumbull
      A combination of factors has dramatically increased consumer access to and reliance upon credit across the OECD. These factors include financial liberalization and deregulation, improvements in consumer credit information and its analysis, and a growth in debt... View Details
      • Research Summary

      The Politics of Food

      By: Gunnar Trumbull
      This project explores the origins and evolution of national food cultures, emphasizing the sources of variation in terms of quality, safety, and 'sophistication'. Comparing food cultures in postwar Italy, France, and America, I argue that distinctive national... View Details
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