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  • 12 Mar 2024
  • HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
Keywords: by Rachel Layne; Electronics; Information Technology
  • 08 Oct 2014
  • Research & Ideas

Who Is the Chief Sustainability Officer?

performance," says Harvard Business School associate professor George Serafeim. To create more understanding about the position, Serafeim wrote the paper "Chief Sustainability Officers: Who Are... View Details
Keywords: by Dina Gerdeman; Manufacturing
  • 28 Aug 2017
  • Research & Ideas

Should Industry Competitors Cooperate More to Solve World Problems?

Source: Cecilie_Arcurs George Serafeim has a startling suggestion to fix the world’s biggest environmental, social, and governance (ESG) problems such as water pollution,... View Details
Keywords: by Sean Silverthorne; Financial Services; Manufacturing; Agriculture & Agribusiness; Mining
  • 04 Nov 2013
  • Research & Ideas

The Real Cost of Bribery

The World Bank estimates that the equivalent of $1 trillion is offered in bribes every year. In the age of globalization, it's easy to see how giving into bribery might be competitively advantageous. In fact, research by Harvard Business... View Details
Keywords: by Carmen Nobel
  • 02 Aug 2022
  • Research & Ideas

6 Strategies for Building Socially Responsible—and Profitable—Companies

A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details
Keywords: by Lane Lambert
  • 11 Apr 2012
  • Research & Ideas

The High Risks of Short-Term Management

Assistant Professor George Serafeim, coauthor of the working paper Short-termism, Investor Clientele, and Firm Risk, with HBS doctoral candidate Maria Loumioti and Assistant... View Details
Keywords: by Sean Silverthorne; Financial Services
  • 2022
  • Book

Purpose + Profit: How Business Can Lift Up the World

By: George Serafeim
The roadmap and best practices to reap the enormous value that can emerge when your business prioritizes social and environmental goals—such as climate change, diversity and inclusion, and sustainability—right alongside the pursuit of profit.

We not only... View Details
Keywords: ESG (Environmental, Social, Governance) Performance; Profitability; Business And Society; Organizations; Mission and Purpose; Goals and Objectives; Social Issues; Environmental Sustainability; Value Creation; Organizational Change and Adaptation
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  • 2020
  • Working Paper

How ESG Issues Become Financially Material to Corporations and Their Investors

By: George Serafeim
Management and disclosure of environmental, social and governance (ESG) issues have received substantial interest over the last decade. In this paper, we outline a framework of how ESG issues become financially material, affecting corporate profitability and valuation.... View Details
Keywords: Materiality; ESG; Pharmaceutical Companies; Business Ethics; Sustainability; Environment; Disclosure; Disclosure And Access; Regulation; Social Impact; Environmental Sustainability; Social Issues; Corporate Governance; Ethics; Corporate Disclosure; Corporate Accountability; Resource Allocation; Finance; Accounting; Valuation
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  • September 2023
  • Article

Corporate Purpose in Public and Private Firms

By: Claudine Gartenberg and George Serafeim
Analyzing data from approximately 1.5 million employees across 1,108 established public and private US companies, we find that the strength of employee beliefs related to purpose is weaker in public companies. Among public companies, those beliefs are stronger for... View Details
Keywords: Purpose; Corporate Purpose; Culture; Corporate Culture; Public And Private Organizations; Hedge Fund; Executive Pay; Corporate Governance; Corporate Strategy; Organizational Culture; Mission and Purpose; Employees; Attitudes; Executive Compensation; Ownership
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  • 02 Nov 2021
  • Research & Ideas

Why COVID-19 Probably Killed More People Than We Realize

what we were seeing,” says Ethan Rouen, an assistant professor in the Accounting and Management Unit at Harvard Business School, who conducted the study with HBS Professor George View Details
Keywords: by Michael Blanding
  • 02 Jan 2018
  • Research & Ideas

The Most Popular Stories and Research Papers of 2017

George Serafeim from more than 400 senior investment professionals provides insights into why and how investors use environmental, social, and... View Details
Keywords: by Sean Silverthorne
  • 22 May 2018
  • First Look

New Research and Ideas, May 22, 2018

Claudine, Andrea Prat, and George Serafeim Abstract—We construct a measure of corporate purpose within a sample of U.S. companies based on approximately 500,000 survey... View Details
Keywords: Dina Gerdeman
  • 23 May 2011
  • Research & Ideas

Corporate Sustainability Reporting: It’s Effective

That's the question that professor George Serafeim set out to answer with the working paper The Consequences of Mandatory Corporate Sustainability Reporting. Coauthored with London Business School's Ioannis... View Details
Keywords: by Michael Blanding
  • 19 Jun 2018
  • First Look

New Research and Ideas, June 19, 2018

investors, could provide this commitment mechanism. Common ownership of competitors within industries and long-time horizons in ownership of shares are key characteristics for investors that could act as stewards of the commons. Social... View Details
Keywords: Dina Gerdeman
  • 10 Jun 2015
  • Research & Ideas

The Transparency Revolution in Corporate Reporting

40 or so years, SASB hopes to simplify and standardize how businesses report data from their environmental, social, and governance (ESG) initiatives. George View Details
Keywords: Re: George Serafeim
  • July 2017 (Revised March 2019)
  • Technical Note

The Future of Mobility: Economic, Environmental, and Social Implications

By: George Serafeim and David Freiberg
This technical note explores how advancements in technology are fundamentally transforming how consumers interact with mobility. Transformation is being driven by three independent trends: the emergence of affordable electric vehicles, the development of autonomous... View Details
Keywords: Oil ＆ Gas; Automobile Manufacturing; Technological And Scientific Innovation; Mobility; Inequality; Electric Vehicles; Ride-sharing; Ambidexterity; Transformation; Disruption; Change; Technological Innovation; Transportation; Equality and Inequality; Auto Industry; Technology Industry; Transportation Industry; Distribution Industry
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  • 03 Dec 2018
  • Research & Ideas

How Companies Can Increase Market Rewards for Sustainability Efforts

flavijus For the first time, a link has been drawn between public sentiment about a company’s sustainability practices and how that company is valued in the market. The results are important both for investors searching for under-valued, socially responsible companies,... View Details
Keywords: by Rachel Layne
  • 29 Jan 2019
  • Research & Ideas

'Green Bonds' May Be Our Best Bet for Environmental Damage Control

George Serafeim and Malcolm Baker have long been interested in investor motivations that go beyond pure financial return to include environmental, social, View Details
Keywords: by Michael Blanding; Energy; Utilities; Construction; Green Technology; Public Administration
  • January–February 2019
  • Article

Corporate Purpose and Financial Performance

By: Claudine Gartenberg, Andrea Prat and George Serafeim
We construct a measure of corporate purpose within a sample of U.S. companies based on approximately 500,000 survey responses of worker perceptions about their employers. We find that this measure of purpose is not related to financial performance. However, high... View Details
Keywords: Corporate Purpose; Purpose; Employee Motivation; Belief Systems; Corporate Performance; Human Capital; Middle Management; Culture; Corporate Culture; Meaning; Mission and Purpose; Organizational Culture; Employees; Perception; Values and Beliefs; Performance Effectiveness
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  • 10 Jan 2018
  • Research & Ideas

Working for a Shamed Company Can Hurt Your Future Compensation

that employer’s name on their curriculum vitae? “You have this great name on your CV, and suddenly it goes from being an asset to a liability,” says George Serafeim, the Jakurski Family Associate Professor... View Details
Keywords: by Michael Blanding; Financial Services

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