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  • Research Summary

Overview

By: Ryan W. Buell
From creating flight itineraries online, to interacting with tellers to complete complex banking transactions, to engaging with the government to address civic problems, customers are playing an increasingly vital role in the performance of operations in a broadening... View Details
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

identity-holders away from options they would have preferred in the absence of that appeal. Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact By: Shell, Michelle A., and Ryan View Details
Keywords: Sean Silverthorne
  • December 2015
  • Case

IDEO: Human-Centered Service Design

By: Ryan W. Buell and Andrew Otazo
The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru
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  • November–December 2020
  • Article

Lifting the Veil: The Benefits of Cost Transparency

By: Bhavya Mohan, Ryan W. Buell and Leslie K. John
Firms do not typically disclose information on their costs to produce a good to consumers. However, we provide evidence of when and why doing so can increase consumers’ purchase interest. Specifically, building on the psychology of disclosure and trust, we posit that... View Details
Keywords: Cost Transparency; Disclosure; Field Experiment; Cost; Trust; Consumer Behavior
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  • 2022
  • Working Paper

Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact

By: Michelle A. Kinch and Ryan W. Buell
Prior research in social psychology has shown that when people feel anxious, they seek advice from others. However, companies that operate in high-anxiety settings (like financial services, health care, and education) are increasingly deploying self-service... View Details
Keywords: Anxiety; Self-service; Empirical Operations; Behavioral Operations; Customers; Emotions; Service Delivery; Interpersonal Communication; Customer Satisfaction; Trust
Related
  • March 2018
  • Supplement

Improving Access at VA

By: Ryan W. Buell and Robert S. Huckman
In 2015, the Department of Veterans Affairs (VA) ran the largest healthcare system in the United States, with over 1,700 sites of care that served nearly 9 million veterans. One year earlier, a scandal had erupted over a cover-up of the excessive wait times veterans... View Details
Keywords: Service Operations; Service Delivery; Social Issues; Health Care and Treatment; Government Administration; Performance Improvement; Public Administration Industry; Health Industry; United States
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  • 17 Dec 2015
  • News

Conducting Research That Influences Practice

coauthor, Professor Ryan Buell (MBA 2007, DBA 2012), have done will impact not only restaurants, but the service industry overall,” says John Korn, executive director of Doctoral Programs at HBS. “The... View Details
  • August 2024
  • Case

Scaling Seven Starling

By: Ryan W. Buell and Carin-Isabel Knoop
Seven Starling, a maternal mental health startup, is scaling its digital clinic model. Seven Starling addresses perinatal mental health challenges by providing licensed therapists, peer support, and medication to mothers across five states, with a hybrid care model... View Details
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  • March 2021
  • Article

Last Place Aversion in Queues

By: Ryan W. Buell
This paper documents the effects of last place aversion in queues and its implications for customer experiences and behaviors as well as for operating performance. An observational analysis of customers queuing at a grocery store, and four online studies in which... View Details
Keywords: Behavioral Operations; Queues; Reference Effects; Last Place Aversion; Transparency; Customers; Behavior; Satisfaction; Service Operations
Related
  • May 2021
  • Simulation

Customer Compatibility Exercise Application

By: Ryan W. Buell
Customers impose considerable variability on the operating systems of service organizations. They show up when they wish (arrival variability), they ask for different things (request variability), they vary in their willingness and ability to help themselves (effort... View Details
Keywords: Customer Compatibility; Customer Relationship Management; Strategy; Service Operations; Service Delivery; Performance Efficiency; Analysis; Consumer Behavior; Analytics and Data Science
Related
  • 05 Aug 2014
  • First Look

First Look: August 5

working paper: http://ssrn.com/abstract=2470523 Decision Making Under Information Asymmetry: Experimental Evidence on Belief Refinements By: Schmidt, William, and Ryan W. Buell... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2015
  • First Look

December 1, 2015

will have an important future impact on our understanding of consumer psychology. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50106 forthcoming Management Science Experimental Evidence of Pooling Outcomes Under Information Asymmetry By: Schmidt,... View Details
Keywords: Sean Silverthorne
  • March 2018 (Revised February 2020)
  • Teaching Note

Improving Access at VA

By: Ryan W. Buell and Robert S. Huckman
In 2015, the Department of Veterans Affairs (VA) ran the largest healthcare system in the United States, with over 1,700 sites of care that served nearly 9 million veterans. One year earlier, a scandal had erupted over a cover-up of the excessive wait times veterans... View Details
Keywords: Service Operations; Service Delivery; Social Issues; Health Care and Treatment; Government Administration; Performance Improvement; Public Administration Industry; Health Industry; United States
Related
  • February 2021
  • Article

How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice

By: Ryan W. Buell and Basak Kalkanci
Amid growing calls for transparency and social and environmental responsibility, companies are employing different strategies to improve consumer perceptions of their brands. Some pursue internal initiatives that reduce their negative social or environmental impacts... View Details
Keywords: Sustainable Operations; Corporate Social Responsibility; Operational Transparency; Corporate Social Responsibility and Impact; Operations; Environmental Sustainability; Consumer Behavior; Perception
Related
  • 28 Jul 2015
  • First Look

First Look: July 28, 2015

strategic management and to the literature on information disclosure. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=40289 Experimental Evidence on Decision Making Under Information Asymmetry By: Schmidt, William, and View Details
Keywords: Carmen Nobel
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

video. These results suggest a phenomenon of desensitization or habituation of victims to crime exposure. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53446 Lifting the Veil: The Benefits of Cost Transparency By: View Details
Keywords: Carmen Nobel
  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

gun restrictions. Lifting the Veil: The Benefits of Cost Transparency By: Mohan, Bhavya, Ryan W. Buell, and Leslie K. John Abstract—Firms do not typically disclose information... View Details
Keywords: Dina Gerdeman
  • Web

2022 Reunion Presentations - Alumni

architecture in their own organizations. Slides Improving Performance with Operational Transparency Professor Ryan W. Buell (MBA 2007, DBA 2012) + More Info – Less Info... View Details
  • 01 Sep 2015
  • News

The Protagonist Goes Prime Time

To create a multimedia case about IDEO’s creative process, a video crew from HBS’s Educational Technology Services followed a design team through each step of a project with Peru-based movie theater chain Cineplanet. (Photos courtesy of Educational Technology Services)... View Details
Keywords: April White
  • 12 Apr 2016
  • First Look

April 12, 2016

April 2016 Harvard Business Review Can You Cut 'Turn Times' Without Adding Staff? By: Bernstein, Ethan, and Ryan W. Buell Abstract—The president of RSA Ground, the subsidiary... View Details
Keywords: Sean Silverthorne