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- All HBS Web (119)
- Faculty Publications (53)
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- 2008
- Working Paper
The Internalization of Advertising Services: An Inter-Industry Analysis
By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of...
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Keywords:
Advertising;
Cost;
Analytics and Data Science;
Management Analysis, Tools, and Techniques;
Service Operations;
Creativity;
Perception;
Vertical Integration;
Information Technology;
Advertising Industry;
United States
Horsky, Sharon, Steven C. Michael, and Alvin J. Silk. "The Internalization of Advertising Services: An Inter-Industry Analysis." Harvard Business School Working Paper, No. 09-007, July 2008.
- January 2019
- Teaching Note
American Airlines' Value Pricing (A), (B), and (C)
By: Alvin J. Silk
Teaching Note for HBS Nos. 594-001, 594-019, and 595-037.
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- 22 May 2012
- First Look
First Look: May 22
banking system. Download the paper: http://www.hbs.edu/research/pdf/12-101.pdf Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency Authors:Alvin J. View Details
Keywords:
Sean Silverthorne
- 24 Mar 2009
- First Look
First Look: March 24, 2009
Stockholder Consumption Risk and Asset Returns Authors:Christopher J. Malloy, Tobias J. Moskowitz, and Annette Vissing-Jørgensen Publication:Journal of Finance (forthcoming) Abstract We provide new evidence...
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Keywords:
Martha Lagace
- Article
The Job Market for New Economists: A Market Design Perspective
By: Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth and John J. Siegfried
This paper, written by the members of the American Economic Association (AEA) Ad Hoc Committee on the Job Market, provides an overview of the market for new Ph.D. economists. It describes the role of the AEA in the market and focuses in particular on two mechanisms...
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Coles, Peter A., John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth, and John J. Siegfried. "The Job Market for New Economists: A Market Design Perspective." Journal of Economic Perspectives 24, no. 4 (Fall 2010): 187–206.
- 02 Sep 2008
- First Look
First Look: September 3, 2008
Exercise of Leadership, a New Model Authors:Werner Erhard, Michael C. Jensen, Steve Zaffron, Kari L. Granger Abstract This paper is the (pre-course) introduction document to an experimental course developed by the authors and taught at...
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Keywords:
Sean Silverthorne
- 15 Oct 2008
- First Look
First Look: October 15, 2008
Working PapersEconomic Factors Underlying the Unbundling of Advertising Agency Services Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract...
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Keywords:
Martha Lagace
- February 1994 (Revised October 1995)
- Background Note
Notes on Stratified Sampling Design
By: Alvin J. Silk
Silk, Alvin J. "Notes on Stratified Sampling Design." Harvard Business School Background Note 594-093, February 1994. (Revised October 1995.)
- April 1994
- Background Note
Notes on Factor Analysis
By: Alvin J. Silk
Silk, Alvin J. "Notes on Factor Analysis." Harvard Business School Background Note 594-091, April 1994.
- 2020
- Working Paper
Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?
By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications...
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Silk, Alvin J., and Ernst R. Berndt. "Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?" NBER Working Paper Series, No. 28161, December 2020.
- April 1994
- Background Note
Notes on Scalogram Analysis
By: Alvin J. Silk
Silk, Alvin J. "Notes on Scalogram Analysis." Harvard Business School Background Note 594-090, April 1994.
- July 1993 (Revised May 1994)
- Supplement
American Airlines' Value Pricing (B)
By: Alvin J. Silk
Supplements the (A) case.
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Keywords:
Air Transportation Industry
Silk, Alvin J. "American Airlines' Value Pricing (B)." Harvard Business School Supplement 594-019, July 1993. (Revised May 1994.)
- March 1994 (Revised April 1994)
- Background Note
Notes on Thurstone Scaling
By: Alvin J. Silk
Silk, Alvin J. "Notes on Thurstone Scaling." Harvard Business School Background Note 594-088, March 1994. (Revised April 1994.)
- August 1993 (Revised May 1994)
- Case
American Airlines' Value Pricing (A)
By: Alvin J. Silk
In April 1992, American Airlines launched "Value Pricing" -- a radical simplification of the complex pricing structure that had evolved over more than a decade following deregulation of the U.S. domestic airline industry. American expected that the new pricing...
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Keywords:
Price;
Marketing Channels;
Consumer Behavior;
Performance Expectations;
Value Creation;
Aerospace Industry
Silk, Alvin J. "American Airlines' Value Pricing (A)." Harvard Business School Case 594-001, August 1993. (Revised May 1994.)
- February 1990 (Revised August 1990)
- Background Note
Questionnaire Design and Development
By: Alvin J. Silk
An introduction to the design of questionnaires administered in surveys undertaken in management and social science research. Outlines a multistep process for developing a questionnaire.
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Keywords:
Questionnaires
Silk, Alvin J. "Questionnaire Design and Development." Harvard Business School Background Note 590-015, February 1990. (Revised August 1990.)
- 30 Jun 2009
- First Look
First Look: June 30
theorists differ as to whether exploitation undermines or enhances exploration. The debate reflects a gap—the missing theoretical mechanism by which organizations break free of old routines and discover new ones. We propose that the...
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Keywords:
Martha Lagace
- 13 Nov 2012
- First Look
First Look: November 13
http://hbr.org/product/what-makes-analysts-say-buy/an/F1211B-PDF-ENG The Internalization of Advertising Services: An Inter-Industry Analysis Authors:Sharon Horsky, Steven C. Michael, and Alvin J. View Details
Keywords:
Sean Silverthorne
- July 1999
- Background Note
Note on Statistical Tests for a Randomized Matched Pair Experimental Design, A
By: Alvin J. Silk
Concerns understanding the conditions under which an experimental design that employs matching and randomization may result in gains in precision as compared to a design that utilizes randomization and independent samples--i.e., no matching. An empirical example is...
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- January 1996
- Background Note
Brand Valuation Methodology: A Simple Example
By: Alvin J. Silk
Provides a simple illustration of a methodology for making a financial evaluation of a brand.
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Silk, Alvin J. "Brand Valuation Methodology: A Simple Example." Harvard Business School Background Note 596-092, January 1996.
- January 1994 (Revised March 2000)
- Background Note
Notes on Reliability and Attitude Measurement
By: Alvin J. Silk
Silk, Alvin J. "Notes on Reliability and Attitude Measurement." Harvard Business School Background Note 594-087, January 1994. (Revised March 2000.)