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Show Results For
-
All HBS Web
(1,925)
- People (8)
- News (604)
- Research (539)
- Events (14)
- Multimedia (49)
- Faculty Publications (403)
- October 2005 (Revised September 2006)
- Case
Museum of Fine Arts Boston
By: V. Kasturi Rangan and Marie Bell
One of Boston's main cultural attractions, the Museum of Fine Arts (MFA), has experienced a steady decline of its core audience over the last decade. The museum's executive director attempted to bridge the shortfall by staging new, innovative, special exhibitions,...
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Keywords:
Product Marketing;
Growth Management;
Innovation Leadership;
Capital;
Financing and Loans;
Service Operations;
Consumer Behavior
Rangan, V. Kasturi, and Marie Bell. "Museum of Fine Arts Boston." Harvard Business School Case 506-027, October 2005. (Revised September 2006.)
- August 2022
- Course Overview Note
Arts and Cultural Entrepreneurship
By: Rohit Deshpandé
Deshpandé, Rohit. "Arts and Cultural Entrepreneurship." Harvard Business School Course Overview Note 523-035, August 2022.
- Web
The Art of "Posting" - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: The Art of “Posting” National Markets...
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- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are...
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Keywords:
Brand Valuation;
Brand Value;
Brand;
Brand Management;
Marketing ROI;
Brand Equity;
Analytics;
Return On Investment;
Brands and Branding;
Valuation;
Marketing;
Marketing Strategy;
Investment Return;
Consumer Behavior;
Advertising Industry;
Consumer Products Industry;
Apparel and Accessories Industry;
Auto Industry;
Beauty and Cosmetics Industry;
Electronics Industry;
Fashion Industry;
Food and Beverage Industry
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
- 12 Jan 2016
- Video
The Schwartz Art Collection: Portal to the World
- 10 May 2013
- News
Innovation in the arts
- 07 Mar 2008
- News
Art of retaining professionals
- August 2002 (Revised August 2003)
- Case
Electronic Arts Introduces The Sims Online
By: Youngme E. Moon
Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two...
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Keywords:
Fair Value Accounting;
Decision Making;
Price;
Product Launch;
Market Entry and Exit;
Internet;
Entertainment and Recreation Industry
Moon, Youngme E. "Electronic Arts Introduces The Sims Online." Harvard Business School Case 503-008, August 2002. (Revised August 2003.)
- 15 May 2019
- Blog Post
Instagram Takeover - Arts Society Trek in NYC
co-president of the Arts Society, Graciela Arango, takes us to New York City for the Annual Arts Trek. Graciela Arango is a first-year (RC) student originally from Panama City, Panama and received her...
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- Fast Answer
Patent terminology: Prior art
What is prior art how it can be used in patenting? In order to ensure that an invention is new and non-obvious (and therefore patentable), patent examiners conduct a prior art search. In this context the...
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- May 1993
- Case
Nasus School of Art
Herzlinger, Regina E. "Nasus School of Art." Harvard Business School Case 193-113, May 1993.
- October 2011 (Revised September 2014)
- Case
Paddle8: Painting a New Picture of the Art Market
By: Mukti Khaire
The Paddle8 case is a short case that presents the idea for a new business in the global art market and asks students to evaluate whether it will work, given the structure and unique workings of the art market. Paddle8 is a New York-based startup that partners with...
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Keywords:
Arts;
Business Plan;
Business Startups;
Corporate Entrepreneurship;
Internet and the Web;
Trade;
Fine Arts Industry;
New York (city, NY)
Khaire, Mukti. "Paddle8: Painting a New Picture of the Art Market." Harvard Business School Case 812-047, October 2011. (Revised September 2014.)
- 14 Apr 2019
- Video
Instagram Takeover - Arts Society Trek in NYC
- 01 Aug 2017
- News
When Art Met Finance
exhibition “Everything That’s Interesting Is New,” The Dakis Joannou Collection, The Factory, Athens School of Fine Arts, Athens, 1996. (Photo via Artsy) Jeffrey Deitch’s (MBA 1978) friends were surprised when the New York art critic...
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Keywords:
Arts, Entertainment
Games Are Where Work, Play, and Art Meet
Games are where work, play, and art meet. Harvard experts are exploring how playing games can help people develop practical skills, make tough decisions, and connect with others.
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- September 1979 (Revised July 1993)
- Background Note
Liberal Art of Accounting
By: William J. Bruns Jr. and Julie H. Hertenstein
Keywords:
Accounting
Bruns, William J., Jr., and Julie H. Hertenstein. "Liberal Art of Accounting." Harvard Business School Background Note 180-024, September 1979. (Revised July 1993.)
- 07 May 2012
- News
The Art of Haggling
- 17 Nov 2008
- Research & Ideas
Decoding the Artful Sidestep
We heard question-dodging in the U.S. presidential debates not long ago. And everyone hears it in normal political discourse, in business meetings, and in typical daily life—but are people really listening? Sometimes, it seems, individuals who are asked a difficult...
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Keywords:
by Martha Lagace
- Web
Schwartz Art Collection | About
Schwartz Art Collection Displayed throughout the campus to inspire students to think creatively and incorporate art into their lives. About the Collection View the Art Play...
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