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- All HBS Web (142)
- Faculty Publications (34)
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- 2019
- Working Paper
Rehabilitating Corporate Purpose
In this paper, I address how the ascendance of the theory of shareholder value maximization into the central consciousness of public corporations and its canonization as the only legitimate expression of corporate purpose has contributed to both a widening breach... View Details
Keywords: Capitalism; Justice; Corporate Purpose; Shareholder Value Maximization; Ethical Reciprocity; Economic Systems; Business Ventures; Mission and Purpose; Ethics; Corporate Social Responsibility and Impact
Salter, Malcolm S. "Rehabilitating Corporate Purpose." Harvard Business School Working Paper, No. 19-104, April 2019.
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
considered if the company hadn’t hyped their gender, according to a study by Harvard Business School. Why do these gender appeals alienate the very audience they aim to attract? People resist being categorized—or made to feel like they... View Details
- 01 Sep 2022
- What Do You Think?
Is It Time to Consider Lifting Tariffs on Chinese Imports?
the two countries have managed to alienate each other. It includes everything from blame about COVID-19 to suppression of minorities in China to the US policy toward Taiwan and “One China” to military action in waters adjacent to China to... View Details
Keywords: Re: James L. Heskett
- 04 Nov 2010
- What Do You Think?
Why Do We Chase Stars?
evolved in management by gender bias with skills and talents so alien to their male counterparts that they are uniquely powerful in an information world?" Other questions come to mind. Do we continue to overstate the portability of... View Details
Keywords: by Jim Heskett
- 17 Oct 2022
- Research & Ideas
Why Quiet Quitters Need More Than Money to Re-Engage
Employees are feeling alienated Abdelal and DeLong see all of these phenomena as stemming from a common cause: the rise of contractual relationships with employees in place of emotional investment. “We’ve moved more and more from the... View Details
Keywords: by Michael Blanding
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
faced with a situation in which a decision to move jobs overseas to reduce costs and preserve profit performance appeared to be alienating workers, customers, and even the president of the United States. Harley-Davidson had long been held... View Details
- 22 Apr 2002
- Research & Ideas
Does Spirituality Drive Success?
as far from the office as possible, fearing it would alienate some employees. But that doesn't mean his spiritual values have no place at work. He said he distills his Muslim beliefs into a set of ethics that help him guide the business.... View Details
- 03 Dec 2014
- What Do You Think?
Can the Brilliant Jerk Be Managed Effectively?
"jerk" be tapped with some degree of consistency? Is it worth it? What do you think? Original Article The annoying employee who makes his numbers while alienating those around him will gain needed attention in the coming months... View Details
Keywords: by James Heskett
- 20 Sep 2022
- Research & Ideas
How Partisan Politics Play Out in American Boardrooms
inequities, such as conducting internal company climate surveys and anti-bias trainings. Finally, she says, companies need to be aware that taking a strong stance on controversial political issues may end up alienating current and future... View Details
Keywords: by Pamela Reynolds
- 02 May 2022
- What Do You Think?
Can the Case Method Survive Another Hundred Years?
of its employees, Disney ran the risk of alienating portions of all of its constituencies as well as those holding political sway over the home state of its Disney World. The sense of many responses to the column was that Disney CEO Bob... View Details
- 30 Jun 2003
- Research & Ideas
Are You Supporting Your B Players?
are unique because: They battle against what DeLong called a natural gravitational pull toward alienation within organizational life. "In other words, if you ignore your employees over time, they will start to feel left out and... View Details
Keywords: by Martha Lagace
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
target market and they don’t care if they alienate others.” “The challenge is to find the nugget of insight from this huge amount of data” Not every brand can get away with political messaging, however. John says a friend who sells... View Details
- 23 May 2023
- Research & Ideas
Lessons on Life, Graffiti, and Value: 'It's in That Darkness That You Can Actually Develop and Evolve'
James W. Riley has been confronted with questions of identity and alienation since he was a teenage graffiti artist navigating 1990s Los Angeles. “I’ve always had this notion of going places and being in spaces that maybe subtly said,... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
does that become too commercial and risk alienating parts of the public who are unwilling or unable to pay?" Along with that risk of overcommercialization, the push into new online realms also carries with it the danger that the... View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
customers, and society at large, without regard for how much it costs, with 90 percent of consumers stating that brands should be willing to suffer substantial financial losses to ensure the well-being and financial security of others. Those brands that do not run the... View Details
Keywords: by Jill Avery and Richard Edelman
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
the risk of alienating employees and potential recruits who don’t hold the same beliefs. Activism can present an even more significant risk in terms of how customers will respond. Lessons for managers The results suggest that CEOs must... View Details
Keywords: by Michael Blanding
- 23 Apr 2019
- First Look
New Research and Ideas, April 23, 2019
public corporations and its canonization as the only legitimate expression of corporate purpose has contributed to both a widening breach between American-style capitalism and justice and increased alienation of the public from capitalism... View Details
Keywords: Dina Gerdeman
- 11 Mar 2013
- Research & Ideas
Marissa Mayer Should Bridge Distance Gap with Remote Workers
alienated from the organization and may leave. The lack of policies to support employees' personal lives in this new model, such as high-quality on-site day care, also has negative consequences. Remote workers who may have been willing to... View Details
- 18 Jul 2012
- Research & Ideas
Penn State Lesson: Today’s Cover-Up was Yesterday’s Opportunity
fail, further alienating the public. Reversing this loss of trust will require a concerted effort to develop a new generation of responsible leaders. No longer can leaders be chosen strictly for their abilities. In the future they must... View Details
- 25 Aug 2017
- Op-Ed
Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?
reason–people tend to form brand preferences when they’re young. Young consumers who are alienated by a perception of corporate support for Trump might be lost for a lifetime, not just an administration. “A company that is seen as... View Details
Keywords: by Gautam Mukunda