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- Faculty Publications (29)
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- All HBS Web (69)
- Faculty Publications (29)
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet—the search engine. HotWired debuted as the first online magazine to carry advertisements....
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by Susan Young
Jerry Yang
Yang and fellow Stanford University doctoral student, David Filo, created the precursor to Yahoo! to aid them in their use of the burgeoning world wide web. What began as a simple hobby eventually turned into one of the few success...
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Computers & Electronics
- 01 Apr 2000
- News
Marketing Muscle
Edwards's role in making Yahoo! one of the most recognized names in the Internet economy taught the industry a lesson in the importance of brand-name recognition. Shunned no longer, marketers are "the new rock stars of the Internet,"...
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- 01 Jan 2010
- News
Susan L. Decker, MBA 1986
Former President, Yahoo! Inc. Return to Alumni Achievement Awards main page Earlier Education: B.S., Computer Science and Economics, Tufts University, 1984 On Leadership: “Great leaders don’t limit the actions of their followers; rather...
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- 01 Apr 1998
- News
Deals For Sale
stint at Procter & Gamble, he became president of Yahoo! Marketplace, a joint venture between Yahoo! and Visa. As head of that Santa Clara, California, firm, he conceived its strategy for an Internet guide...
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Judith A. Ross
- 01 Jun 2013
- News
Faculty Research Online
Marissa Mayer Should Bridge Distance Gap with Remote Workers Mayer's decision to bring work-at-home Yahoo! employees back to the office has set off a firestorm. Assistant Professor Lakshmi Ramarajan writes on how to mitigate the problem....
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- 01 Sep 2010
- News
Five Honored for Missions Accomplished
paths, the end result is a positive one. Over the summer, the Bulletin had a chance to talk to this year’s honorees, who arrive on campus September 28 to accept their awards. For complete profiles, visit www.alumni.hbs.edu/awards/. Susan L. Decker (MBA ’86) Former...
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- 01 Dec 2010
- News
Do Good: Eat Chocolate
also differentiated by percentage of cacao solids, from 50 percent to 70 percent. In her HBS application essays, Endline wrote of wanting to start a business but instead went to Yahoo! as a product manager after graduating. “The company...
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Julia Hanna;
candy;
chocolate;
Crop Production;
Agriculture;
Food Manufacturing;
Manufacturing
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
capital firm Accel Partners; Susan L. Decker (HBS MBA '86), president of Yahoo! Inc.; and Eric Kim (HBS MBA '81), senior vice president and general manager of Intel Corporation's Digital Home Group. The first computer, the ENIAC, cleared...
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by Martha Lagace
- 01 Apr 2000
- News
Deep in the Heart of Texas
make the club more accessible to recent grads," he says. "Typically, our functions are luncheons downtown, and a lot of young grads can't get away at lunch." The club also hosts dynamic speakers, who draw a large audience. One recent speaker was Mark Cuban, who had...
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Amy E. Dean
- 04 May 2017
- News
How Sheryl Sandberg’s Sharing Manifesto Drives Facebook
Yahoo! Inc. sent her flowers with a card saying that they, too, were leaving at 5:30. “I didn’t realize how much noise there would be,” Sandberg says. “A friend told me, ‘You couldn’t have gotten more publicity if you murdered someone...
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- 02 Oct 2000
- Research & Ideas
Networked Incubators: Hothouses of the New Economy
proposals floating around, people have less time to consider and evaluate them all. A successful company like Yahoo! is inundated with business proposals from hopeful start-ups. When there is a wealth of opportunities, there is a poverty...
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- 14 Apr 2014
- Research & Ideas
Difficulties for Women Bridging Racial, Generational, and Global Divides
obligated to take care of each other in the workplace—more so than men are obligated to take care of female employees. Anecdotally, she noted the public outcry when Yahoo! CEO Marissa Mayer disallowed employees from working at home,...
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by Carmen Nobel
- 24 Sep 2013
- First Look
First Look: September 24
and Governance at Yahoo! Inc. Yahoo! faces a number of governance and strategic challenges in late 2011 as it tries to compete with rivals such as Google and find ways to monetize its shareholding and...
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Sean Silverthorne
- 03 Apr 2013
- What Do You Think?
Will Women Leaders Influence the Way We Work?
commanding her legions to prepare to abandon their far-flung work spaces and return to Yahoo! offices for important collaboration essential to innovation. What this minute sample perhaps suggests is that we should be careful about jumping...
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by James Heskett
- 01 Sep 2018
- News
The True Value of a Tweet
assumption is the notion that you can make things go viral—and in fact, studies show that’s not easy. A 2012 study of millions of messages on Twitter and Yahoo! found that more than 90 percent of the messages didn’t diffuse at all, about...
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Jen McFarland Flint
- 03 Jun 2014
- First Look
First Look: June 3
that is fully staffed and before new acquisition processes have been formalized, Reses must decide whether acquiring Stamped is a wise strategy. The case also considers the perspective of Robby and Bart and explores if selling Stamped to View Details
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Sean Silverthorne
- 28 Apr 2009
- First Look
First Look: April 28, 2009
its own installed base, and how to mobilize partners to offer Vista-compatible systems. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=909038 Yahoo! in China (A) Harvard Business School Case 609-051 In 2007...
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Martha Lagace
- 01 Dec 2000
- News
Vivek Ranadivé
software to a range of industries that includes high-tech manufacturing, telecommunications, energy, retail, e-business, and the Internet. Motorola, Intel, Enron, Cisco Systems, Procter & Gamble, Delta Air Lines, and Yahoo! are just a few...
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- 05 Feb 2001
- Research & Ideas
The Ten Deadly Mistakes of Wanna-Dots
burn cash faster than they make it. But already successful pioneers such as eBay, Amazon, and Yahoo! have transformed industry dynamics, opened new career aspirations, and become emblematic of a new workplace style. The wanna-dots are...
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by Rosabeth Moss Kanter