Filter Results:
(43)
Show Results For
- All HBS Web
(60)
- News (13)
- Research (43)
- Multimedia (5)
- Faculty Publications (21)
Show Results For
- All HBS Web
(60)
- News (13)
- Research (43)
- Multimedia (5)
- Faculty Publications (21)
←
Page 3 of 43
Results
Sort by
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
well-publicized general sales events: viral excitement on Twitter and the blogosphere draws more customers in, and full baskets of multiple goods (as opposed to “spearfishing” one item) are more cost-efficient to fulfill. Retailers that... View Details
- 27 Sep 2011
- First Look
First Look: September 27
overview:http://cb.hbsp.harvard.edu/cb/product/512027-PDF-ENG The Cheezburger Network John Deighton and Leora KornfeldHarvard Business School Case 511-091 Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for... View Details
Keywords: Sean Silverthorne
- 02 Feb 2016
- First Look
February 2, 2016
they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search listings by about the same quantity. This effect... View Details
Keywords: Sean Silverthorne