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- Faculty Publications (23)
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- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
could influence zapping, such as brand familiarity, the ad's visual complexity (too much or too little shows higher levels of zapping), and product category (perhaps you'd be more likely to watch a commercial for a "hedonic" product like chocolate than one...
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- 08 Sep 2009
- Research & Ideas
The Height Tax, and Other New Ways to Think about Taxation
Harvard economist N. Gregory Mankiw, Weinzierl coauthored the HBS working paper "The Optimal Taxation of Height: A Case Study of Utilitarian Income Redistribution" [PDF]. The main framework economists use to think through tax...
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by Martha Lagace
- 15 Mar 2011
- First Look
First Look: March 15
self-made products. Participants saw their amateurish creations—of both utilitarian and hedonic products—as similar in value to the creations of experts and expected others to share their opinions. Our account suggests that labor leads to...
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Sean Silverthorne
- 05 Sep 2012
- First Look
First Look: September 5
criteria with which, as extensive evidence has shown, most people evaluate policy. In particular, if the classic principle of Equal Sacrifice augments the standard Utilitarian criterion, optimal tagging is limited. Calibrated simulations...
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Sean Silverthorne
- 01 Sep 2010
- News
Fair Trade
impressive, its existence also raises many questions. What are consumers really buying when they buy a perfume, or face cream, or lipstick? Scents which last a few hours or face creams that can’t be seen once applied are neither straightforwardly View Details
- 29 Apr 2014
- First Look
First Look: April 29
utilitarian criterion can be simulated using conventional constraints and methods. A wide range of optimal policy outcomes can result, including those consistent with existing policies. To the extent that such an objective reflects the...
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Sean Silverthorne