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All HBS Web
(1,164)
- People (3)
- News (259)
- Research (623)
- Events (7)
- Multimedia (3)
- Faculty Publications (168)
- Web
Making Difficult Decisions: The General Manager’s Job (MDD) - Course Catalog
generally. Throughout, our focus is on high-level processes that are of interest to general managers; for this reason, case protagonists are typically division presidents or higher. Course Content A...
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- Web
The General Shoe Company, 1921 | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Home Exhibition Business Education & The Case Method The General Shoe Company, 1921 Case Writing & Industry Expansion of the Case Method The Case Method Classroom Teaching &...
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- Web
General Merchants to Commodities Brokers | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Lehman Brothers Collection Resources Baker Library Collections Corporate Reports Collection R. G. Dun & Co. Credit Reports HBS Cases Baker Old Class Collection Related Archival Collections Bibliography Site Credits...
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- July 2017 (Revised November 2017)
- Case
Propel
By: Mitchell Weiss and Sarah McAra
In 2014, Jimmy Chen, a former product manager at Facebook, founded the start-up Propel to build software for low-income Americans. After conducting in-depth behavioral research, Chen and his small team in New York City began to develop technology to address the...
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Keywords:
Public Entrepreneurship;
Govtech;
Food Stamps;
EBT;
Mobile App;
User Research;
Financial Services Referrals;
Grocery Marketing;
Customer Discovery;
Social Entrepreneurship;
Entrepreneurship;
Public Sector;
Business Model;
Research;
Social Enterprise;
Poverty;
Welfare;
Mobile and Wireless Technology;
Applications and Software;
Technology Industry;
United States
- May 2021
- Article
Ideology and Composition Among an Online Crowd: Evidence From Wikipedians
By: Shane Greenstein, Grace Gu and Feng Zhu
Online communities bring together participants from diverse backgrounds and often face challenges in aggregating their opinions. We infer lessons from the experience of individual contributors to Wikipedia articles about U.S. politics. We identify two factors that...
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Keywords:
User Segregation;
Online Community;
Contested Knowledge;
Collective Intelligence;
Ideology;
Bias;
Wikipedia;
Knowledge Sharing;
Perspective;
Government and Politics
Greenstein, Shane, Grace Gu, and Feng Zhu. "Ideology and Composition Among an Online Crowd: Evidence From Wikipedians." Management Science 67, no. 5 (May 2021): 3067–3086.
- November 2021
- Article
Ratings, Reviews, and the Marketing of New Products
By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new...
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Keywords:
Online Reviews;
Product Ratings;
Social Networks;
Word Of Mouth;
Pricing;
User-generated Content;
Advertising;
Product Marketing;
Price;
Consumer Behavior;
Product Positioning;
Social Media
Fainmesser, Itay P., Dominique Olié Lauga, and Elie Ofek. "Ratings, Reviews, and the Marketing of New Products." Management Science 67, no. 11 (November 2021): 7023–7045.
- July 2016
- Case
Spotify
By: Anita Elberse and Alexandre de Pfyffer
In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider...
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Keywords:
Entertainment;
Marketing;
Superstar;
Music;
Entertainment Marketing;
Media;
Digital Technology;
Creative Industries;
Product Portfolio Management;
General Management;
Management;
Strategy;
Internet and the Web;
Open Source Distribution;
Creativity;
Music Entertainment;
Product Marketing;
Music Industry
Elberse, Anita, and Alexandre de Pfyffer. "Spotify." Harvard Business School Case 516-046, July 2016.
- 28 Jun 2012
- News
Want to Build Engagement? Be Inclusive
- 28 Nov 2016
- News
Digital Change: Lessons from the Newspaper Industry
- February 2012 (Revised January 2013)
- Case
The New York Times Paywall
On March 28, 2011, The New York Times website became a restricted site where most of the content was protected behind a "paywall." Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper...
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Kumar, Vineet, Bharat Anand, Sunil Gupta, and Felix Oberholzer-Gee. "The New York Times Paywall." Harvard Business School Case 512-077, February 2012. (Revised January 2013.)
Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions
We study compatibility decisions of two competing platform owners that generate profits through both hardware sales and royalties from content sales. We consider a game-theoretic model in which two platforms offer different standalone utilities to users. We find that...
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- September 1984 (Revised March 1993)
- Background Note
Marketing Planning and Organization
By: Robert J. Dolan
Presents guidelines for effective marketing planning. Provides a general outline of the contents of a typical marketing plan, the process by which the plan is developed, and considers the benefits successful firms reap from their planning efforts and the problems that...
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Dolan, Robert J. "Marketing Planning and Organization." Harvard Business School Background Note 585-106, September 1984. (Revised March 1993.)
- June 2020
- Article
Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions
By: Ron Adner, Jianqing Chen and Feng Zhu
We study compatibility decisions of two competing platform owners that generate profits through both hardware sales and royalties from content sales. We consider a game-theoretic model in which two platforms offer different standalone utilities to users. We find that...
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Keywords:
Compatibility;
Platform Competition;
Profit Foci;
Digital Platforms;
Competition;
Profit;
Decision Making
Adner, Ron, Jianqing Chen, and Feng Zhu. "Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions." Management Science 66, no. 6 (June 2020): 2432–2451.
- December 2019
- Case
Steemit: A New Social Media?
By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman
This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by...
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Keywords:
Decision Making;
Decisions;
Voting;
Economic Systems;
Money;
Fairness;
Values and Beliefs;
Goals and Objectives;
Digital Platforms;
Product Design;
Design;
Problems and Challenges;
Network Effects;
Motivation and Incentives;
Social and Collaborative Networks;
Reputation;
Business Strategy;
Competition;
Internet and the Web;
Social Media;
Entertainment and Recreation Industry;
United States;
Virginia;
New York (city, NY)
Casadesus-Masanell, Ramon, Alexander White, and Karen Elterman. "Steemit: A New Social Media?" Harvard Business School Case 720-428, December 2019.
- February 2014 (Revised August 2014)
- Case
3D Systems
By: Karim R. Lakhani and David Lane
In late 2013, Rajeev Kulkarni needed to decide how best to facilitate the emergence of a broad base of users and content to promote the sale of 3D Systems' consumer-focused 3D printers. As yet, neither the company nor users had identified an indispensable application...
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Keywords:
3D Printing;
Business Ecosystems;
3D Systems;
Growth and Development Strategy;
Marketing Strategy;
Copyright;
Two-Sided Platforms;
Product Development;
Customization and Personalization;
Manufacturing Industry
Lakhani, Karim R., and David Lane. "3D Systems." Harvard Business School Case 614-035, February 2014. (Revised August 2014.)
- October 2017 (Revised August 2018)
- Case
HTC and Virtual Reality
By: David B. Yoffie, Andy Wu and Allison M. Ciechanover
In fall 2017, HTC CEO and Chairperson Cher Wang was driving the company to focus on virtual reality (VR). HTC's first VR product, VIVE, released in spring 2016, was applauded for its superior immersive room-scale capabilities. However, early adoption of VR beyond...
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Keywords:
Virtual Reality;
Strategy;
Competition;
Information Technology;
Innovation and Management;
Consumer Behavior;
Customer Relationship Management;
Technology Industry
Yoffie, David B., Andy Wu, and Allison M. Ciechanover. "HTC and Virtual Reality." Harvard Business School Case 718-421, October 2017. (Revised August 2018.)
- August 2016 (Revised November 2019)
- Case
eSig: Growth Analysis
By: Mark Roberge and Tom Eisenmann
eSig, an early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000 user activations (available as a...
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Keywords:
Esignature;
Computer Software;
Business or Company Management;
Marketing Channels;
Applications and Software;
Business Startups;
Computer Industry
Roberge, Mark, and Tom Eisenmann. "eSig: Growth Analysis." Harvard Business School Case 817-009, August 2016. (Revised November 2019.)
- April 19, 2023
- Editorial
Extreme Views Are More Attractive Than Moderate Ones
By: Amit Goldenberg
Do you ever feel like everyone on social media has a more extreme viewpoint than your own? We often blame social media companies for the cacophony of politically extreme opinions around us. After all, these companies are generally motivated to promote the most...
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Goldenberg, Amit. "Extreme Views Are More Attractive Than Moderate Ones." Scientific American (website) (April 19, 2023).
- March 2004 (Revised June 2010)
- Case
Akamai Technologies
By: Benjamin Edelman, Thomas R. Eisenmann and Eric J. Van den Steen
As the leading content delivery network, Akamai helps Internet companies deliver Web site content to end users with fewer delays and lower costs. Describes the strategic management challenges facing Akamai in early 2004. The company is poised to offer its next...
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Keywords:
Digital Platforms;
Partners and Partnerships;
Strategy;
Internet and the Web;
Information Infrastructure
Edelman, Benjamin, Thomas R. Eisenmann, and Eric J. Van den Steen. "Akamai Technologies." Harvard Business School Case 804-158, March 2004. (Revised June 2010.) (request a courtesy copy.)
- 13 Oct 2015
- First Look
October 13, 2015
Social Behavior By: Crockett, Molly J., and Amy Cuddy Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49863 October 2015 Journal of Personality and Social Psychology Men as Cultural Ideals: Cultural Values Moderate...
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