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(199)
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Show Results For
- All HBS Web
(199)
- News (41)
- Research (42)
- Multimedia (3)
- Faculty Publications (27)
Richard J. Reynolds
Though his tobacco company had much success with its chewing tobacco products in the early 1910s, it was Reynolds' introduction of the Camel cigarette line in 1913 that was his biggest accomplishment. Though... View Details
Keywords: Food & Tobacco
- Web
Charts & Statistics - Leadership
Breakup of Standard Oil and American Tobacco Clayton Antitrust Act Federal Reserve Act First Federal-Aid Highway Act Federal Trade Commission established Personal income tax reinstituted Influence: Low 20 1920 s 19 U.S. Steel and Alcoa... View Details
- 01 Jun 2008
- News
You Only Thought You Were Republican
party that’s worked so hard to stand up for the tobacco companies; that’s impeded stem cell research; that’s opposed the assault weapons ban (you hunt, but not with a machine gun) and that fights to keep the gun-show loophole open. No,... View Details
Hamish Maxwell
Maxwell presided over the major diversification of Philip Morris through the acquisitions of Kraft and General Foods. In so doing, Maxwell created the largest consumer goods company in the world and significantly lessened Philip Morris’ dependence on View Details
Keywords: Food & Tobacco
George W. Hill
Hill led the American Tobacco Company (Pall Mall, Lucky Strike) into the era of mass advertising. By the end of his life, he was regarded by many as the world’s most successful salesman, a corporate genius whose company consistently made... View Details
Keywords: Food & Tobacco
- 01 Dec 2001
- News
Teens and Magazines: Where There's Smoke, There's Advertising
According to their 1998 agreement with the attorneys general of 46 states, the four largest U.S. tobacco companies are prohibited from using advertising that targets people younger than 18. But HBS assistant professor Charles King (with... View Details
Eugene M. Patterson
Though educated and trained as a lawyer, Patterson eventually joined the family business, expanding it from its tobacco equipment roots to include many other consumer products, most notably automated bowling equipment, as well as various... View Details
Keywords: Fabricated Goods
Rufus L. Patterson
Patterson founded American Machine as a subsidiary of American Tobacco, and retained control of the independent entity after Tobacco's break up in 1911. Under Patterson's leadership, American Machine became the world's largest maker of View Details
Keywords: Fabricated Goods
- 01 Oct 2002
- News
Thinking Outside the Centerfold
“Truth” campaign, which began in Florida in 1997, played to teenagers' natural rebelliousness and got them to thinking about how tobacco companies exploit them. Experts consider the “Truth” campaign to be one of the most successful social... View Details
- Web
Scrapbooks & Collectibles- The Art of American Advertising
subject theme. Advertisers encouraged repeated purchases by capitalizing on the desire of customers to collect a complete series. Coffee, tea, and tobacco companies, for example, produced groups of trade cards with specific themes such as... View Details
Samuel M. Zemurray
Zemurray made his first fortune with the Honduras-based Cuyamel Fruit Company, and intended to retire when, in 1930, he sold the company to United Fruit in exchange for stock in the larger firm. A falling stock market, however, forced him out of retirement and he... View Details
Keywords: Food & Tobacco
Robert W. Woodruff
Resisting the pressure of other board members to diversify Coca-Cola through acquisition, Woodruff was committed to promoting the company’s core mission. In keeping with this vision, Woodruff solicited the genius of advertising great Archie Lee, one of the pioneers of... View Details
Keywords: Food & Tobacco
Erwin C. Uihlein
Though the company was not producing during Prohibition, Uihlein revived it in 1933 and began a huge wave of modernization and expansion. Spending over $100 million to build new facilities and purchase equipment, he increased the company’s assets from $4 million to... View Details
Keywords: Food & Tobacco
Louis F. Swift
Capitalizing on his father’s success, Louis Swift continued to expand the meat packing company even further. During his tenure the family company became the largest meat packer in the United States and was also one of the most efficient, always focusing on improving... View Details
Keywords: Food & Tobacco
Andrew W. Preston
Under Preston’s leadership, United Fruit grew from a small banana seller into a large tropical fruit enterprise, with extensive distribution networks and landholdings, as well as operations in the U.S., Europe, the Caribbean and Latin America. View Details
Keywords: Food & Tobacco
Jeno F. Paulucci
Paulucci founded Jeno’s Frozen Pizza to capitalize on the growing acceptance of frozen foods as alternatives for dinner. While there were many regional frozen pizza offerings, there was no national brand. Through low cost production processes and national advertising,... View Details
Keywords: Food & Tobacco
Joy Morton
Morton founded the Morton Salt Company, which became the most important firm in the salt industry under his leadership. By 1927, the company produced upwards of 600,000 tons of evaporated salt per annum and also distributed 400,000 tons of rock salt, which it processed... View Details
Keywords: Food & Tobacco
Oscar Gottfried Mayer
During his presidency, Mayer sought ways to improve operating efficiency through techniques of industrial engineering. He introduced cardboard cartons for sausages and vacuum-sealed, twin packs for hot dogs, which were then advances in packaging. He also improved the... View Details
Keywords: Food & Tobacco
J. Bruce Llewellyn
Llewellyn was involved in a wide variety of business ventures, almost all of which were extremely profitable. He excelled at leveraged buy-outs, and two years after accomplishing a buy-out of the Philadelphia Coca-Cola Bottling Company, he had increased business by 300... View Details
Keywords: Food & Tobacco