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- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and View Details
- 18 Mar 2014
- First Look
First Look: March 18
http://hbr.org/product/coca-cola-liquid-and-linked/an/514024-PDF-ENG Harvard Business School Case 310-066 Phreesia: The Patient Check-In Company Phreesia is successful with a tablet for patients to sign in at the doctor's office that can...
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Sean Silverthorne
- 27 Aug 2013
- First Look
First Look: August 27
and to sell media time. A second objective of the case is to understand the implications of social TV viewing, the audience engagement that results when people watch television with a smartphone or tablet in hand, participating in a...
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Sean Silverthorne
- 19 Apr 2016
- First Look
April 19, 2016
Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/316142-PDF-ENG Harvard Business School Case 316-140 Rumie: Bringing Digital Education to the Underserved In fall of 2015, the Toronto, Canada–based education technology nonprofit Rumie had distributed...
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Sean Silverthorne
- 26 Mar 2014
- Research & Ideas
How Electronic Patient Records Can Slow Doctor Productivity
Digital Doctor In recent years, many physicians have put away pen-and-paper and taken up the keyboard or tablet to maintain patient health records. One motivation was the 2009 Health Information Technology for Economic and Clinical Health...
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- 12 Feb 2008
- First Look
First Look: February 12, 2007
animal producers, or marketing Sel-Plex directly to consumers in tablet form. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508033 European Integration: Meeting the Competitiveness Challenge Harvard...
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Martha Lagace
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
allocated. Clickstream data was provided by ComScore, an audience measurement firm. In the development of the internet, 2008 and 2013 were landmark years. Netflix and Hulu began offering streaming services in 2008, and YouTube videos were all over the Web. Smartphones...
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- 23 Jun 2015
- First Look
First Look: June 23, 2015
billion. "Apple Inc. in 2015" explores the history of Apple, its successes under Steve Jobs, its continued growth under Tim Cook, and the challenges facing the company in 2015. With iPod sales continuing their freefall, tablet...
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Sean Silverthorne
- 19 Nov 2013
- First Look
First Look: November 19
the PC market was becoming less lucrative due to overseas competition, longer turnover rates on PCs, and the rise of tablets and smartphones. Michael Dell hoped to respond by shifting the company from its core to a "new Dell"...
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Sean Silverthorne
- 17 Dec 2013
- First Look
First Look: December 17
smartphone business, leveraging experimentation it has done in tablets and a range of hybrid devices. Will its experimentation and recombination of features lead it to market success or simply confuse consumers? Purchase this case:...
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Carmen Nobel
- 24 Jun 2014
- First Look
First Look: June 24
range of devices (typically portable or mobile), including consumer devices such as smartphones, tablets and E-Readers, but also a host of new emerging devices. Mobile broadband networks enable data to travel in packets over...
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Sean Silverthorne
- 01 Feb 2011
- First Look
First Look: Feb. 1
BREW, while outlining the new opportunities for Qualcomm in emerging categories such as tablet computers, displays, and new operating systems for smartphones. Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/711463-PDF-ENG
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- 30 Jul 2013
- First Look
First Look: July 30
chlorine tablets to purify their drinking water? Behavioral economics has shown us that we don't always act in our own best interests. This is as true of health decisions as it is of economic ones. An array of biases, limits on cognition,...
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Anna Secino
- 17 Jul 2012
- First Look
First Look: July 17
able to continue the iPhone's dominance of smartphones in the face of growing competition from companies such as Google and Samsung? Would Apple's newest creation, the iPad, continue to dominate the tablet market, or would new...
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Sean Silverthorne