Publications

November–December 2013
Article

The Dynamic Effects of Bundling as a Product Strategy

By: Timothy Derdenger and Vineet Kumar

Several key questions in bundling have not been empirically examined: Is mixed bundling more effective than pure bundling or pure components? Does correlation in consumer valuations make bundling more or less effective? Does bundling serve as a complement or substitute... View Details

Keywords: Product Strategy; Bundling; Complementary Goods; Marketing; Strategy; Video Game Industry

Read Now

March 2008
Background Note

Marketing Input and Innovation Strategy

By: Elie Ofek

This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a firm can entertain and describes how the customer knowledge gained from... View Details

Keywords: Customer Focus and Relationships; Innovation Strategy; Knowledge Use and Leverage; Marketing; Research; Competition

Educators

Web

Strategy Explained - Institute For Strategy And Competitiveness

HBS ISC Strategy Strategy Strategy Explained Business Strategy Creating a Successful Strategy Corporate View Details

April 1999
Teaching Note

Issues in Technology Strategy TN

By: Clayton M. Christensen

Provides instructors with an overview for the module in the Managing Innovation course, Issues in Technology Strategy. Provides an overview of the frameworks introduced in the module that can help managers in their efforts to formulate strategies relating to several... View Details

Keywords: Decisions; Investment; Innovation and Management; Innovation Strategy; Research; Technology Adoption; Technology Industry

Teaching Interest

Harvard Business Online: Business Strategy

By: Felix Oberholzer-Gee

Business Strategy equips current and aspiring managers and consultants with a simplified framework they can immediately apply to create value for customers, employees, and suppliers while maximizing returns and an organization’s competitive edge. The course features... View Details

Web

Economic Strategy - Institute For Strategy And Competitiveness

HBS ISC Competitiveness & Economic Development CED Competitiveness & Economic Development Frameworks & Key Concepts Research & Applications Frameworks & Key Concepts Frameworks... View Details

September 1982 (Revised October 1988)
Background Note

Note on Implementing Strategy

By: Richard G. Hamermesh

Presents a framework for thinking about problems of implementing strategy. Defines the tasks of implementation and the range of implementation situations, then develops four approaches to implementation and reviews a range of implementation skills. Intended for use in... View Details

Keywords: Strategy

Educators

Research Summary

Strategy and Location

An increasing number of companies finds that their individual success is more and more not only a function of their own decisions but also of the local business environment they operate in. In a globalized world economy, these geographically bound factors are among the... View Details

2004
Book

Global Strategy and Organization

By: Anil K. Gupta and Vijay Govindarajan

In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That's why students need a strategic framework that they can apply in a global setting. View Details

21 Jun 2010
News

Strategy and Execution for Emerging Markets

02 Feb 2004
Research & Ideas

Mapping Your Corporate Strategy

deliver a different value proposition than competitors or the same value proposition better. The strategy map framework allows companies to identify and link together the critical internal processes and... View Details

Keywords: by Martha Lagace

TeachingInterests

Strategy and Technology (Elective Curriculum)

By: David B. Yoffie

This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What strategies can win in markets with strong network effects? How can firms leverage technology to build multi-sided platforms?... View Details

October 2021 (Revised February 2022)
Case

Newsweek: Driving a Digital First Strategy

By: Lynda M. Applegate and Suraj Srinivasan

The case describes the transformation at Newsweek, the storied news magazine that had fallen from its commanding position as a premier print publication unable to find its footing in the fast changing digital media landscape. After buying Newsweek and taking over as... View Details

Keywords: Transformation; Strategy; Internet and the Web; Analytics and Data Science; Performance Evaluation; Partners and Partnerships

Educators

January 2008
Article

Putting Leadership Back into Strategy

By: Cynthia A. Montgomery

In recent decades an infusion of economics has lent the study of strategy much needed theory and empirical evidence. Strategy consultants, armed with frameworks and techniques, have stepped forward to help managers analyze their industries and position their companies... View Details

Keywords: Leadership; Growth and Development Strategy; Managerial Roles; Mission and Purpose; Organizational Change and Adaptation; Creativity; Competitive Strategy; Competitive Advantage

Mar 12 2019
Testimonial

Adapting Strategies with Regional Context

April 2010
Article

From Strategy to Business Models and onto Tactics

By: Ramon Casadesus-Masanell and Joan Enric Ricart

The notion of business model has been used by strategy scholars to refer to "the logic of the firm, the way it operates and how it creates value for its stakeholders." On the surface, this notion appears to be similar to that of strategy. We present a conceptual... View Details

Keywords: Business Model; Competitive Strategy; Value Creation; Business and Stakeholder Relations; Framework; Negotiation Tactics; Competition