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- Faculty Publications (12)
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- All HBS Web (63)
- Faculty Publications (12)
- 01 Jun 2014
- News
Feedback
Apple's app store (search for HBS Alumni Bulletin). This interactive edition offers readers a multimedia experience, with digital extras that include video of an HBS grad's orchestral training app in action and a slideshow of scenes from... View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
consumers had initially tried their product or service, earning their repeat business and their loyalty by creating trust between the product, the company, and the consumer. To me, that is the strategic essence of a great brand: For a... View Details
Keywords: by Martha Lagace
- 19 Nov 2014
- HBS Case
Marketing Marijuana
medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass, which markets itself as a more... View Details
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market and created a new profit... View Details
Keywords: Jennifer Meyers
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
dashboard, "indirect goals" that help predict and explain financial performance beyond the "direct goal" of profit. These might include the speed of aircraft turnaround in the airline industry, the conversion rate of people entering a View Details
Keywords: by James Heskett
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
industry, which reached global sales of $1.9 trillion in 2019. Even before the pandemic, roughly 28 percent of global apparel transactions were happening online. At the same time, many brands had closed their physical stores in the... View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
a common misconception that people who buy niche products will have greater loyalty to them," Elberse says. "But I bet that the average viewer who likes to purchase classic black-and-white movies also tends to watch hits like... View Details
- 24 Oct 2024
- Research & Ideas
With Millions of Workers Juggling Caregiving, Employers Need to Rethink Support
understandable. They’re running complicated operations; they can’t let every store manager make their own decisions, not only because it would be chaos, but also because if somebody in Topeka is getting fired, but a person who did the... View Details
Keywords: by Christine Pazzanese, Harvard Gazette
- 01 Sep 2014
- News
Afghanistan’s Hope and Light
beginning. Before Roshan launched, demand for its service was so high that a prelaunch informational leaflet began selling in the Kabul bazaar for $1. Police were called in to control the crowds waiting outside Roshan’s flagship store in... View Details
Keywords: Julia Hanna
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
customers' college-savings accounts. Firms like Salomon Smith Barney that manage these new so-called "529" savings plans would invest the rebates and maintain records showing enrolled families how much they had earned toward future education expenses—one of... View Details
Keywords: by John S. Rosenberg
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
(Most of these are probably unprofitable as well, according to Gottfredson and Aspinall.) As Getches puts it, "getting out of a convenience store isn't so convenient anymore." Can we have too much freedom of choice in products... View Details
- 10 Jan 2005
- Research & Ideas
The Knowledge Coach
"Deep smarts," as Harvard Business School professor emerita Dorothy Leonard and collaborator Walter Swap see the term, is the intuition, judgement, and knowledge, both explicit and tacit, that is stored in the heads and hands of... View Details
Keywords: by Dorothy Leonard & Walter Swap
- 20 Jan 2015
- First Look
First Look: January 20
dampen competition, both online and in-store, and its effectiveness in this respect depends on the decision-making stage of various consumers and the heterogeneity of their preference for the online vs. store channels. Surprisingly,... View Details
Keywords: Sean Silverthorne
- 05 Feb 2008
- First Look
First Look: February 5, 2008
prices do not incorporate news involving related firms, generating predictable subsequent price moves. A long/short equity strategy based on this effect yields monthly alphas of over 150 basis points, or over 18 percent per year. Loyalty... View Details
Keywords: Martha Lagace
- 01 Jun 2014
- News
Screen Saver
take a company rooted in its history, in one kind of business, and develop a strategy and execution around migrating that experience from the traditional venue of our retail stores into new business areas and channels of distribution,"... View Details
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
Kominers: NFTs go mainstream Last year saw a huge spike in the creation and sale of non-fungible tokens (NFTs), digital ownership records stored on distributed ledgers called blockchains. People bought and traded NFTs of everything from... View Details
Keywords: by HBS News
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
customer loyalty has remained stubbornly consistent for forty years. Holt showed how the value of the hillbilly allegory was destroyed by the hippie counterculture in the late Sixties. Mountain Dew responded with a new "redneck... View Details
Keywords: by Martha Lagace
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
consumers trust a platform, revealing acceptable information flows increases ad effectiveness. Studies 5a and 5b, conducted in the field with a loyalty program website (i.e., a trusted platform), demonstrate this benefit of transparency.... View Details
Keywords: Sean Silverthorne
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- Web
Print View - Course Catalog
implications when a foodborne illness strikes. Disruption/Technology. We will examine how restaurants are assessing, adopting, affording and maximizing the utility of technological changes such as mobile ordering, delivery and advanced View Details