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August 2021
Technical Note

Brand You: Crafting Your Personal Brand

By: Jill Avery and Rachel Greenwald

Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for a promotion or a raise, vie for a leadership position, attempt to land a new client, write a dating profile, or meet a... View Details

Keywords: Personal Brand; Brand Management; Marketing; Brands and Branding; Identity; Opportunities; Talent and Talent Management; Jobs and Positions; Strength and Weakness; Communication

August 2021
Article

The Undervalued Power of Self-relevant Research: The Case of Researching Retirement While Retiring

By: Teresa M. Amabile and Douglas T. (Tim) Hall

For decades, training in management research has emphasized objectivity, typically viewed as an arm’s length distance between the topic of the research and the interests of the researcher. This emphasis has led most scholars to avoid research topics of deep personal... View Details

Keywords: Qualitative Research Methods; Case Research Methods; Organizational Behavior; Careers; Career Changes And Transitions; Self-relevant Research; Research; Personal Development and Career; Transition; Identity; Retirement

July 2021 (Revised October 2021)
Case

Trouble at Basecamp: Managing Politics, Polarization, and Conflict in the Workplace (A)

By: Nour Kteily, Deepak Malhotra and David Lane

As founders of the software company Basecamp, Jason Fried and David H. Hansson were used to being the subjects of social media attention. Both maintained active and dedicated Twitter followings for their unique perspectives on management and life. But on April 26,... View Details

July 2021
Supplement

Trouble at Basecamp: Managing Politics, Polarization, and Conflict in the Workplace (B)

By: Nour Kteily, Deepak Malhotra and David Lane

Supplement to the (A) case View Details

June 2021
Case

Bozoma Saint John: Leading with Authenticity and Urgency

By: Francesca Gino and Frances X. Frei

In this multimedia case, Bozoma Saint John recounts numerous defining moments from her childhood and work experiences. We learn what empowered and inspired her to be her authentic self, to be vulnerable and open to new experiences, to find commonality with others, to... View Details

Keywords: Biases; Personal Development and Career; Identity; Interests; Ethics; Values and Beliefs; Opportunities; Leadership Style; Diversity

June 2021
Case

Chris Ernst: Purpose, People, Progress

By: Boris Groysberg, Robert Cross, Robin Abrahams and Katherine Connolly Baden

Executive Chris Ernst uses a unique personal strategy to define his six life roles (spiritual explorer, natural being, development pioneer, global/local citizen, thriving family, true friend) and achieve harmony among them. View Details

Keywords: Self-awareness; Self-discovery; Self-affirmation; Life Satisfaction; Work-Life Balance; Identity; Personal Development and Career; Family and Family Relationships; Happiness; Technology Industry; United States

June 2021
Article

Cognition and Emotion in Extreme Political Action: Individual Differences and Dynamic Interactions

By: Leor Zmigrod and Amit Goldenberg

Who is most likely to join and engage in extreme political action? While traditional theories have focused on situational factors or group identity attributes, an emerging science illustrates that tendencies for extreme political action may also be rooted in... View Details

Keywords: Extreme Political Action; Ideology; Political Psychology; Cognition-emotion Interactions; Cognition and Thinking; Emotions; Personal Characteristics

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June 2021
Article

The Role of Beliefs in Driving Gender Discrimination

By: Katherine B. Coffman, Christine L. Exley and Muriel Niederle

While there is ample evidence of discrimination against women in the workplace, it can be difficult to understand what factors contribute to discriminatory behavior. We use an experiment to both document discrimination and unpack its sources. First, we show that, on... View Details

Keywords: Gender Discrimination; Behavioral Decision Making; Gender; Attitudes; Prejudice and Bias; Economics; Behavior; Decision Making

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October 2020 (Revised April 2022)
Case

When Institutions Fail: HIV/AIDS in the 1980s

By: Tom Nicholas and Christian Godwin

During the early 1980s, young gay men in urban centers such as San Francisco and New York City began contracting a mysterious illness that would come to be known as HIV/AIDS. A diagnosis meant almost certain death, with a less than 1% survival rate. Conflicting... View Details

2020
Working Paper

(When) Does Appearance Matter? Evidence from a Randomized Controlled Trial

By: Prithwiraj Choudhury, Tarun Khanna, Christos A. Makridis and Subhradip Sarker

While there is evidence about labor market discrimination based on race, religion, and gender, we know little about whether physical appearance leads to discrimination in labor market outcomes. We deploy a randomized experiment on 1,000 respondents in India between... View Details

Keywords: Behavioral Economics; Coronavirus; Discrimination; Homophily; Labor Market Mobility; Limited Attention; Resumes; Personal Characteristics; Prejudice and Bias

2020
Chapter

Emotions and Emotion Regulation

By: Svenja A. Wolf, Amit Goldenberg and Mickaël Campo

This is the first textbook to explore and explain the contribution of social groups and social identity to all aspects of sports and exercise—from leadership, motivation and communication to mental health, teamwork, and fan behaviour. In the context of increasing... View Details

Keywords: Emotion Regulation; Emotions; Social Psychology

July 2020
Teaching Plan

Girls Who Code

By: Brian Trelstad and Amy Klopfenstein

This teaching plan serves as a supplement to HBS Case No. 320-055, “Girls Who Code.” Founded 2012 by former lawyer Reshma Saujani, Girls Who Code (GWC) offered coding education programs to middle- and high school-aged girls. The organization also sought to alter... View Details

June 2020
Article

Start-up Inertia versus Flexibility: The Role of Founder Identity in a Nascent Industry

By: Tiona Zuzul and Mary Tripsas

Through an inductive, comparative study of four early entrants in the nascent air taxi market, we examine why start-ups, generally characterized as flexible, malleable entities, might instead exhibit inertial behavior. While two of the firms engaged in ongoing... View Details

Keywords: Founder Identity; Nascent Industries; Entrepreneurship; Organizational Change and Adaptation; Identity

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Article

Relational Reconciliation: Socializing Others Across Demographic Differences

By: Lakshmi Ramarajan and Erin M. Reid

In demographically diverse organizations, employees charged with socializing others— socialization agents—must navigate a deep tension between the organization’s needs to integrate individuals into a collective and individuals’ needs for recognition of their unique... View Details

Keywords: Diversity; Organizational Culture; Identity; Employees

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September 2019 (Revised February 2020)
Teaching Note

Fishbowl: Scaling Up

By: Leslie K. John

Email mking@hbs.edu for a courtesy copy.

Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details

September 2019
Article

Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970-2008

By: Ryan Raffaelli

In 1983, 14 years after the introduction of the battery-powered quartz watch, mechanical watches and the Swiss watchmakers who built them were predicted to be obsolete (Landes, 1983). Unexpectedly, however, by 2008 the Swiss mechanical watchmaking industry had... View Details

Keywords: Technology Reemergence; Technology Cycles; Cognition And Market Redefinition; Legacy Technology Trajectories; Information Technology; Demand and Consumers; Organizational Change and Adaptation; Identity; Change; Consumer Products Industry; Switzerland

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June 2019
Article

Brokers vs. Retail Investors: Conflicting Interests and Dominated Products

I study how brokers distort household investment decisions. Using a novel convertible bond dataset, I find that consumers often purchase dominated bonds—cheap and expensive versions of otherwise identical bonds coexist in the market. The empirical evidence suggests... View Details

Keywords: Brokers; Fiduciary Standard; Consumer Finance; Structured Products; Household; Investment; Decisions; Motivation and Incentives; Conflict of Interests

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May 2019
Article

A Counterfeit Competence: After Threat, Cheating Boosts One's Self-Image

By: S. Wiley Wakeman, Celia Moore and F. Gino

In six studies, we show that after experiencing a threat to their abilities, individuals who misrepresent their performance as better than it actually is boost their feelings of competence. We situate these findings in the literature on self-protection. We show that... View Details

Keywords: Cheating; Self-perception; Self-protection; Competency and Skills; Identity; Perception; Performance

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April 2019 (Revised October 2021)
Case

The Rohingya Refugee: Past, Genocide, Future

By: Reshmaan N. Hussam

In August 2017, the Myanmar military commenced a brutal pogrom of the Rohingya minority in Rakhine State, Myanmar. The genocidal campaign marked the most recent and decisive of a series of ethnic cleansing efforts fueled by contention around race, religion, and... View Details

Keywords: War; Ethnicity; Race; Religion; Identity; Change; Resource Allocation; Social Issues; Myanmar; Africa; Bangladesh

Article

Maimonides' Ladder: States of Mutual Knowledge and the Perception of Charitability

By: Julian De Freitas, Peter DiScioli, Kyle A. Thomas and Steven Pinker

Why do people esteem anonymous charitable giving? We connect normative theories of charitability (captured in Maimonides’ Ladder of Charity) with evolutionary theories of partner choice to test predictions on how attributions of charitability are affected by states of... View Details

Keywords: Charity; Reciprocity; Partner Choice; Common Knowledge; Philanthropy and Charitable Giving; Knowledge; Perception

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