Publications

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Research Summary

Building Bridges: The Social Structure of Interdependent Innovation

Multidivisional firms often fail to take advantage of innovations that involve combining resources from distinct divisions. This failure of cross-line-of-business innovation is a consequence of design choices employed to execute the firm’s strategy: in organizing... View Details

2011
Interview

Creating Shared Value: Connecting Business, Societal Value and Opportunity

By: Michael E. Porter, Mark R. Kramer and Jane Nelson

Michael Porter, Mark Kramer and Jane Nelson discuss creating shared value and give examples from HP, Nestlé and Novartis on how corporations can put this approach into practice. For more more information on creating shared value, visit www.fsg.org View Details

Keywords: Creating Shared Value; Value Creation; Corporate Social Responsibility and Impact; Business and Community Relations

November 2005 (Revised August 2006)
Background Note

When Investing and Social Objectives Meet

By: Gregory S. Miller, Vincent Marie Dessain and Anders Sjoman

Introduces students to a group of investors and stakeholders who evaluate firms at least partially on factors other than eventual investment payoff. Focuses on investors who evaluate and attempt to impact firms' ethical, corporate governance, or other "societal"... View Details

Keywords: Consumer Behavior; Investment; Business and Stakeholder Relations; Business and Shareholder Relations

2009
Working Paper

Do Friends Influence Purchases in a Social Network?

By: Raghuram Iyengar, Sangman Han and Sunil Gupta

Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea

2016
Working Paper

Explaining the Persistence of Gender Inequality: The Work-Family Narrative as a Social Defense Against the 24/7 Work Culture

By: Irene Padavic, Robin J. Ely and Erin M. Reid

It is widely accepted that the conflict women experience between family obligations and professional jobs’ long hours lies at the heart of their stalled advancement. Yet research suggests that this “work-family narrative” is partial at best: men, too, experience... View Details

Keywords: 24/7 Work Culture; Hegemonic Narrative; Social Defense; Work-family Conflict; Systems Psychodynamic Theory; Work-Life Balance; Personal Development and Career; Gender; Equality and Inequality; Organizational Culture

April 2010 (Revised September 2011)
Case

The Dannon Company: Marketing and Corporate Social Responsibility (A)

By: Christopher Marquis, Pooja Mehta Shah, Amanda Elizabeth Tolleson and Bobbi Thomason

At the end of 2009, The Dannon Company was considering pro actively communicating its CSR efforts to consumers. With the strong connection between Dannon's production of health foods and its commitment to health and nutrition-based CSR activities, communicating these... View Details

Keywords: Decision Choices and Conditions; Nutrition; Marketing Communications; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Risk and Uncertainty; Natural Environment; Food and Beverage Industry

Article

Everybody Else Is Doing It: Exploring Social Transmission of Lying Behavior

By: Heather E. Mann, Ximena Garcia-Rada, Daniel Houser and Dan Ariely

Lying is a common occurrence in social interactions, but what predicts whether an individual will tell a lie? While previous studies have focused on personality factors, here we asked whether lying tendencies might be transmitted through social networks. Using an... View Details

Keywords: Behavior; Values and Beliefs; Social and Collaborative Networks

Research Summary

Social Networks and Unraveling in Labor Markets

This paper develops a model of local unraveling (or early hiring) in entry-level labor markets. Information about workers' productivity is revealed over time and transmitted credibly via a two-sided network connecting firms and workers. While employment starts only... View Details

January 2015 (Revised April 2015)
Case

Zeal: Launching Personalized and Social Learning

By: John J-H Kim and Christine S. An

Set in 2014, this case follows John Danner and his team at Zeal as they consider their product development strategy. In February 2013, serial entrepreneurs John Danner and Sanjay Noronha co-found Zeal, an education technology start up providing a web-based, mobile... View Details

Keywords: Entrepreneurship; Education Technology; MVP; Product Development; Product Market Fit; Monetization Strategy; SaaS Business Models; Education; Personalized Learning

03 Aug 2009
Research & Ideas

Corporate Social Responsibility in a Downturn

Kasturi "Kash" Rangan, the Malcolm P. McNair Professor of Marketing at Harvard Business School, argues that corporate social responsibility (CSR) initiatives are more necessary than ever. Rangan says that when carefully planned... View Details

Keywords: by Martha Lagace

June 2016
Article

Social and Spatial Clustering of People at Humanity's Largest Gathering

By: Ian Barnett, Tarun Khanna and Jukka-Pekka Onnela

Macroscopic behavior of scientific and societal systems results from the aggregation of microscopic behaviors of their constituent elements, but connecting the macroscopic with the microscopic in human behavior has traditionally been difficult. Manifestations of... View Details

Keywords: Familiarity; Demographics; Behavior; India

02 Feb 2023
Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

better establish that social media exposure was driving the change, Heese and Pacelli then added a set of Twitter data. Given that Twitter provides “geotags,” the researchers were able to map Tweets directly to 3G rollouts. Again, they... View Details

Keywords: by Kasandra Brabaw; Technology

August 2012
Article

From Mind Perception to Mental Connection: Synchrony as a Mechanism for Social Understanding

By: Thalia Wheatley, Olivia Kang, Carolyn Parkinson and Christine E. Looser

Connecting deeply with another mind is as enigmatic as it is fulfilling. Why people ‘‘click’’ with some people but not others is one of the great unsolved mysteries of science. However, researchers from psychology and neuroscience are converging on a likely... View Details

Keywords: Neuroscience; Social Psychology; Interpersonal Communication; Relationships

March 2018
Article

Enacting Knowledge Strategy Through Social Media: Passable Trust and the Paradox of Non-work Interactions

By: Tsedal Neeley and Paul Leonardi

Despite the recognition that knowledge sharing among employees is necessary to enact knowledge strategy, little is known about how to enable such sharing. Recent research suggests that social media may promote knowledge sharing because they allow social lubrication and... View Details

Keywords: Knowledge Sharing; Strategy; Social and Collaborative Networks; Employees; Interactive Communication; Trust

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18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

a direct connection between a social media chat about a product with the actual purchase of that product. “The biggest challenge right now is that all this money is shifting into digital marketing, but there... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

28 May 2012
Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

they are doing for the environment," Rangan says. Profit Doesn't Always Follow Yet some companies make the mistake of drawing an overzealous connection between social responsibility and business goals,... View Details

Keywords: by Dina Gerdeman

October 2019
Case

How to Encourage Others to Give and When to Pass the Torch? Insights from The Philanthropy Connection

By: Christine Exley and Kathleen McGinn

This case follows the co-founder and president, Marla Felcher, of The Philanthropy Connection (TPC). TPC is a nonprofit organization that centers around collective giving: members of TPC make an annual contribution that is then distributed to select nonprofit... View Details

Keywords: Giving And Philanthropy; Philanthropy and Charitable Giving; Motivation and Incentives; Nonprofit Organizations

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

interests. "Companies that will do pretty well will create a dashboard of simplicity that is very open to the whole Internet, not just to the company it may be associated with, and will elevate social View Details

Keywords: by Martha Lagace

July 2022
Article

Mental Health During the First Year of the COVID-19 Pandemic: A Review and Recommendations for Moving Forward

By: Lara Aknin, Jan-Emmanuel De Neve, Elizabeth Dunn, Daisy Fancourt, Elkhonon Goldberg, John Helliwell, Sarah P. Jones, Elie Karam, Richard Layard, Sonja Lyubomirsky, Andrew Rzepa, Shekhar Saxena, Emily Thornton, Tyler VanderWeele, Ashley V. Whillans, Jamil Zaki, Ozge Karadag Caman and Yanis Ben Amour

COVID-19 has infected millions of people and upended the lives of most humans on the planet. Researchers from across the psychological sciences have sought to document and investigate the impact of COVID-19 in myriad ways, causing an explosion of research that is broad... View Details

Keywords: COVID-19; Mental Health; Psychological Distress; Subjective Well-being; Lonelines; Social Connection; Self-harm; Suicide; Health Pandemics; Well-being

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