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- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
States (out of 340 Mercedes-Benz dealers) about $300,000 to $400,000 to create new showrooms for the cars. Last year, the company sold about 500 cars worldwide, half of them in the United States. "I do think it's possible to do 300...
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- 18 Apr 2007
- HBS Case
How Magazine Luiza Courts the Poor
so in an innovative manner, through virtual showrooms that use computers and sales staff to help customers navigate the store's inventory and make a purchase. "The company had an amazing influence on customer behavior," Frei...
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- 01 Jan 2008
- News
Anand G. Mahindra, MBA 1981
that.” In 2002, M&M launched its own sports utility vehicle, the Scorpio, which is now being exported to countries such as Italy, Russia, and South Africa. A hybrid version will hit U.S. showrooms within a few years, a prime example of...
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- 04 Sep 2019
- News
Clicks and Mortar
complementary channels has opened up possibilities that would not have been imaginable with the more traditional, siloed approach. JA: I would give the example of Glossier, which is a digitally native, direct-to-consumer cosmetics company. They have one permanent View Details
- 01 Jan 2007
- News
A. Malachi Mixon, III, MBA 1968
the company puts a premium on new product development and innovation, while providing help and hope to people of all ages with disabilities. Mal Mixon takes his guest on a tour of the product showroom on the first floor of the Elyria,...
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- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
the more traditional, siloed approach. Avery: I would give the example of Glossier, which is a digitally native, direct-to-consumer cosmetics company. They have one permanent showroom in New York, but everything else that they’ve done,...
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- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
important distinction between the two entrepreneurs was that Field created an experience for consumers in his department store, while Heinz made products-processed foods. Of course, there were aspects of 'experience' to Wedgwood's strategy. For example, he created...
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by Martha Lagace
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
space you are currently using for two reasons. One, the assortment you are going to be carrying is not going to be as broad. And the space you make available for products is going to support a different value proposition, whether its service, or it's a View Details
- 01 Sep 2008
- News
Balanced Equation
Scorpio hybrid, India’s first indigenous hybrid vehicle. We hope to have it available in U.S. showrooms before long! What keeps you up at night? Oil at well over $100 per gallon and customers who don’t believe we’ve delivered on our...
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- 01 Jun 2019
- News
City on a Hill
more than $1 million in grants to renovate the aging West Wind dormitory, provide technical assistance to local farmers, and establish a commercial kitchen that local growers can use to make value-added agricultural products; turned the gift shop into a View Details
- 11 Sep 2012
- First Look
First Look: September 11
discounts and Amazon encouraged consumers to compare prices using smart phones, Best Buy was becoming a showroom for lower cost retail models. International expansion was struggling and domestic sales of digital televisions were cooling....
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Sean Silverthorne