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- Faculty Publications (26)
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- All HBS Web (260)
- Faculty Publications (26)
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- January–February 2018
- Article
Some Customers Would Rather Leave Without Saying Goodbye
By: Eva Ascarza, Oded Netzer and Bruce G.S. Hardie
We investigate the increasingly common business setting in which companies face the possibility of both observed and unobserved customer attrition (i.e., “overt” and “silent” churn) in the same pool of customers. This is the case for many online-based services where... View Details
Keywords: Churn; Retention; Attrition; Customer Base Analysis; Hidden Markov Models; Latent Variable Models; Customer Relationship Management; Consumer Behavior
Ascarza, Eva, Oded Netzer, and Bruce G.S. Hardie. "Some Customers Would Rather Leave Without Saying Goodbye." Marketing Science 37, no. 1 (January–February 2018): 54–77.
- 22 May 2019
- Research & Ideas
Forgiving Student Loan Debt Leads to Better Jobs, Stronger Consumers
separated them into two groups—one that had their student loans forgiven and another that still carried debt—and found significant benefits for those whose student loans were wiped out: They pursued higher-paying jobs. When borrowers were... View Details
Keywords: by Dina Gerdeman
- 03 Mar 2015
- First Look
First Look: March 3
other forms of competition in strategy and organizations. Next, we organize and review the findings of three ostensibly separate theoretical perspectives that have arisen from game theory, competitive dynamics, and institutional... View Details
Keywords: Sean Silverthorne
- 29 Sep 2014
- Research & Ideas
Why Do Outlet Stores Exist?
damages the brand," he says. "Anytime a company makes a foray into outlets, they are going to gain in the short term but damage brand image in the long term." To see if that was the case, Ngwe separated customers by a... View Details
- 01 Apr 2008
- First Look
First Look: April 1, 2008
which, as the former parent of Delphi, has agreed to fund a portion of the massive pension and retiree health care liabilities that Delphi incurred when it separated from GM in a prior spin-off. The company has also had to seek... View Details
Keywords: Martha Lagace
- 13 Apr 2010
- First Look
First Look: April 13
demanding that middle- and lower-level managers redo their forecasts, plans, and budgets. In some cases, top executives simply acquiesce to increasingly unrealistic analyst forecasts and adopt them as the basis for setting organizational... View Details
Keywords: Martha Lagace
- 04 Sep 2001
- Research & Ideas
Governing the Family-Run Business
The topic of governance is hot. Shareholders, managers, and business advisors are demanding improved governance of (typically public) companies by strengthening their boards of directors and developing more responsive shareholder... View Details
- 29 Jan 2013
- First Look
First Look: Jan. 29
reduced after the job transition occurs. This latter earnings effect is strongest for the first five years after the transition, abating somewhat by the tenth year. Paper: http://www.people.hbs.edu/wkerr/Kerr-Kerr-AEAPP13-STEM.pdf Shattering the Myth of View Details
Keywords: Sean Silverthorne
- 22 Mar 2024
- Research & Ideas
Open Source Software: The $9 Trillion Resource Companies Take for Granted
and thinking about the global demand for software and what companies already spend on software, combined with the fact that open source has become so predominant in so many companies whether they know it or not, then that giant number... View Details
- 08 Mar 2021
- In Practice
COVID Killed the Traditional Workplace. What Should Companies Do Now?
A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
- 27 Apr 2016
- Research & Ideas
How the FBI Reinvented Itself After 9/11
both design change and identity change. In the past, scholars have tended to study those things independently. Prior research on organizational design indicates the FBI could have handled the situation in one of three ways: One, Director Mueller could have immediately... View Details
Keywords: by Carmen Nobel
- 13 Mar 2023
- Op-Ed
How Leaders Should Leave
will you gain by resigning, and what will you give up? Are your skills in such strong demand that you are already being approached by recruiters? Meet with the boss. No one likes a surprise exit, so don’t walk into the boss’s office,... View Details
Keywords: by John Quelch
- 16 Jan 2013
- Research & Ideas
The Messy Link Between Slave Owners and Modern Management
their plantations, she found, they asked for regular reports about how their businesses were faring. Some historians see this rise in absentee ownership as a sign of decline, but it is also among the first instances of the separation of... View Details
Keywords: by Katie Johnston
- 13 Jan 2023
- Research & Ideas
Are Companies Actually Greener—or Are They All Talk?
Most companies now account for social good in their financial reports in some way, but with regulation scattershot and evolving, it’s complicated for investors to assess so-called ESG reports. The disclosures, known as Environmental, Social, and Governance reports,... View Details
Keywords: by Rachel Layne
- 21 Dec 2011
- Research & Ideas
The Most Common Strategy Mistakes
strategy is built around the value proposition, which is the demand side of the equation. But a robust strategy requires a tailored value chain—it's about the supply side as well, the unique configuration of activities that delivers... View Details
Keywords: by Joan Magretta
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
they are offered the choice of buying either the bundle or the console. "Those who are more price-sensitive choose the bundle, and those consumers are separated from the people who are willing to pay more for just the hardware alone,"... View Details
Keywords: by Dina Gerdeman
- 30 Mar 2003
- Research & Ideas
The Future of IT Consulting
communicating with warehouse computers, which in turn directly communicate with manufacturer computers, and, again in the chain, manufacturers' computers directly communicate with their supplier computers. In addition, computer-to-computer communications can track... View Details
- 03 Apr 2012
- First Look
First Look: April 3
812-098 Provides practical guidelines for conducting customer visits to explore and validate demand for an entrepreneurial offering. Reviews conditions under which visits will yield superior insights, compared to other research methods.... View Details
Keywords: Carmen Nobel
- 02 Jun 2020
- Research & Ideas
Coronavirus Careers: Cloud Kitchens Are Now Serving
Rebel Foods in India runs separate virtual-only brands out of the same facility, with each brand focused on a specialized cuisine such as North-Indian, Chinese, biryani, and burgers. Some national chains, including Sweetgreen, operate... View Details
- 11 Mar 2001
- Research & Ideas
Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries
massive growth in world FDI in mining. As petroleum consumption grew with new uses, the search for oil became worldwide. Oil was the only fuel that could drive the new motor car, while the demand for rubber tyres for cars created an... View Details
Keywords: by Geoffrey Jones