Filter Results
:
(1,861)
Show Results For
-
All HBS Web
(3,079)
- People (5)
- News (812)
- Research (1,861)
- Events (4)
- Multimedia (30)
- Faculty Publications (1,064)
Show Results For
-
All HBS Web
(3,079)
- People (5)
- News (812)
- Research (1,861)
- Events (4)
- Multimedia (30)
- Faculty Publications (1,064)
Sort by
- August 2003 (Revised August 2006)
- Case
I've Got Rhythm: Selling Cardiac Rhythm Management Devices
By: Regina E. Herzlinger, William Lagor, Christopher Perry and Scott St. Germain
The head of sales and marketing in a large medical devices firm must decide how to assign his sales force. He compares selling in the pharma, specialty pharma, and device industries and analyzes the reasons for the differences.
View Details
Keywords:
Health Care and Treatment;
Marketing Strategy;
Industry Structures;
Sales;
Salesforce Management;
Medical Devices and Supplies Industry
Herzlinger, Regina E., William Lagor, Christopher Perry, and Scott St. Germain. "I've Got Rhythm: Selling Cardiac Rhythm Management Devices." Harvard Business School Case 304-012, August 2003. (Revised August 2006.)
- August 1998
- Background Note
Selling Books Online in Mid-1998
By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
Provides an overview of the trends and predictions for the online book retail industry as of August 1998 and the current status of Amazon.com, BarnesandNoble.com, and other main players' online ventures.
View Details
Rayport, Jeffrey F., Carin-Isabel Knoop, and Cate Reavis. "Selling Books Online in Mid-1998." Harvard Business School Background Note 899-038, August 1998.
- November 1993
- Case
Selling Harvard Business School Cases
Badaracco, Joseph L., Jr. "Selling Harvard Business School Cases." Harvard Business School Case 394-062, November 1993.
- February 2013 (Revised December 2015)
- Case
Groom Energy Solutions: Selling Efficiency
By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice
Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial...
View Details
Keywords:
Groom Energy Solutions;
Jon Guerster;
Salem, MA;
Energy Management;
Energy Efficiency Paradox;
Sustainability Management;
Manufacturing;
Cold Storage;
Commercial Real Estate;
Enterprise Smart Grid;
Carbon Accounting;
LED Lighting;
Sustainability Research;
Entrepreneurship;
Environmental Entrepreneurship;
Energy Entrepreneurship;
Energy Services;
Electricity;
Startup;
Expansion;
Growth;
Sustainability;
Business Startups;
Forecasting and Prediction;
Energy Conservation;
Revenue;
Geographic Location;
Human Resources;
Management;
Growth and Development Strategy;
Market Entry and Exit;
Operations;
Service Delivery;
Strategic Planning;
Science;
Environmental Sustainability;
Climate Change;
Society;
Social Issues;
Technology Adoption;
Energy Industry;
Green Technology Industry;
Technology Industry;
Utilities Industry;
United States;
Boston
Toffel, Michael W., Kira R. Fabrizio, and Stephanie van Sice. "Groom Energy Solutions: Selling Efficiency." Harvard Business School Case 613-054, February 2013. (Revised December 2015.)
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
you by stores, researchers, and credit agencies belongs to those companies, not to you. They in turn resell that information to others. So if our personal information is such an asset, shouldn't we benefit from our asset as well? Why shouldn't intelligent consumers...
View Details
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
Research released recently by iseecars.com seems to indicate a fleeting happiness with luxury cars. New buyers of BMW, Jaguar, Land Rover, Mercedes-Benz, and Porsche sell them more frequently in the first year than owners of other models....
View Details
- February 2021 (Revised May 2021)
- Case
SafeGraph: Selling Data as a Service
By: Ramana Nanda, Abhishek Nagaraj and Allison Ciechanover
Set in January 2021, the CEO of SafeGraph, a four-year-old startup that sold Data as a Service, looked to the future. His aim was to become the most trusted source for data about a physical place. The company provided points of interest (POI) and foot traffic data on...
View Details
Keywords:
Data As A Service;
Monetization;
Pricing;
Business Startups;
Analytics and Data Science;
Consumer Behavior;
Analysis;
Business Model;
Health Pandemics;
Information Industry;
United States
Nanda, Ramana, Abhishek Nagaraj, and Allison Ciechanover. "SafeGraph: Selling Data as a Service." Harvard Business School Case 821-082, February 2021. (Revised May 2021.)
- November 2016 (Revised October 2018)
- Case
Formlabs: Selling a New 3D Printer
By: Frank V. Cespedes, Olivia Hull and Amram Migdal
Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and...
View Details
Keywords:
3D Printing And Manufacturing;
Sales Channel Development;
Sales Strategy;
Entrepreneurial Management;
Product Engineering;
Prototype;
Prototyping;
Entrepreneurship;
Product Launch;
Information Infrastructure;
Business Startups;
Customers;
Technological Innovation;
Growth and Development Strategy;
Technology Adoption;
Marketing Channels;
Marketing Strategy;
Product Positioning;
Demand and Consumers;
Sales;
Salesforce Management;
Technology Industry;
Computer Industry;
Manufacturing Industry;
United States;
Massachusetts;
Europe;
Asia
Cespedes, Frank V., Olivia Hull, and Amram Migdal. "Formlabs: Selling a New 3D Printer." Harvard Business School Case 817-001, November 2016. (Revised October 2018.)
- March 2001
- Supplement
Francisco de Narvaez at TIA: Selling the Family Business
By: Linda A. Hill and Kristin Doughty
Francisco de Narvaez reflects on the process of selling his family's retail business.
View Details
Hill, Linda A., and Kristin Doughty. "Francisco de Narvaez at TIA: Selling the Family Business." Harvard Business School Video Supplement 401-803, March 2001.
- November 2003 (Revised March 2008)
- Case
Caja España: Managing the Branches to Sell (A)
By: Francisco de Asis Martinez-Jerez and Rosario de Albornoz
Juan Luis Rojas, commercial planning manager of a Caja de Ahorros (savings bank), faces the challenge of motivating the branches to sell more long-term mortgages and ponders whether to use transfer prices to achieve his objective.
View Details
Keywords:
Business Divisions;
Banks and Banking;
Resource Allocation;
Organizational Design;
Performance Improvement;
Sales;
Motivation and Incentives;
Banking Industry
Martinez-Jerez, Francisco de Asis, and Rosario de Albornoz. "Caja España: Managing the Branches to Sell (A)." Harvard Business School Case 104-044, November 2003. (Revised March 2008.)
- October 2000
- Case
Francisco de Narvaez at Tia: Selling the Family Business
By: Linda A. Hill and Kristin Doughty
In January 1999, Francisco de Narvaez sold Tia, his family's retail business in Argentina. De Narvaez reflects on the decision to sell and the selling process.
View Details
Hill, Linda A., and Kristin Doughty. "Francisco de Narvaez at Tia: Selling the Family Business." Harvard Business School Case 401-017, October 2000.
- 2001
- Case
Sprint Sell to Close Sales Quickly
Keywords:
Sales
Shapiro, Benson P. "Sprint Sell to Close Sales Quickly." Harvard Business School Publishing Case, 2001. (Note #9-999-004.)
- November 2011 (Revised April 2012)
- Case
Quadriserv and the Short Selling Market
By: Lauren Cohen and Christopher Malloy
Cohen, Lauren, and Christopher Malloy. "Quadriserv and the Short Selling Market." Harvard Business School Case 212-021, November 2011. (Revised April 2012.)
- April 1981 (Revised November 1984)
- Case
Computer Devices, Inc.: Selling Intelligent Terminals
Bonoma, Thomas V. "Computer Devices, Inc.: Selling Intelligent Terminals." Harvard Business School Case 581-146, April 1981. (Revised November 1984.)
- 2003
- Class Lecture
Sprint Selling and Turbo-Charged Market Development
Keywords:
Marketing Strategy
Shapiro, Benson P. "Sprint Selling and Turbo-Charged Market Development." Boston: Harvard Business School Publishing Class Lecture, 2003. Electronic. (Faculty Lecture: HBSP Product Number 1504C.)
- Teaching Interest
MBA Elective Curriculum Personal Selling and Sales Force Management
Personal selling is the primary (and sometimes the only) form of marketing activity for many firms, especially in a business-to-business context. The course focuses on the tactical component of managing a salesforce and on the strategic element of linking sales... View Details
- November 2005
- Background Note
Note on Personal Selling and Sales Management
By: Thomas J. Steenburgh and Das Narayandas
Provides the background materials for the Sales Module in the first-year marketing course taught at HBS.
View Details
- November 2011 (Revised April 2012)
- Teaching Note
Quadriserv and the Short Selling Market (TN)
By: Lauren Cohen, Christopher Malloy and Timothy Gray
Keywords:
Market Transactions
- October 1983 (Revised December 1984)
- Case
Manac Systems: Selling Legal Software Systems (A)
Bonoma, Thomas V. "Manac Systems: Selling Legal Software Systems (A)." Harvard Business School Case 584-037, October 1983. (Revised December 1984.)