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Show Results For
-
All HBS Web
(10,790)
- People (21)
- News (2,320)
- Research (6,649)
- Events (50)
- Multimedia (102)
- Faculty Publications (4,534)
- April 2021
- Article
Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry
By: K. Francis Park, Robert Seamans and Feng Zhu
We examine how heterogeneity in customers’ tendencies to single-home or multi-home affects a platform’s competitive responses to new entrants in the market. We first develop a formal model to generate predictions about how a platform will respond. We then empirically...
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Keywords:
Single-homing;
Multi-homing;
Platform Responses;
Newpaper;
Television;
Digital Platforms;
Market Entry and Exit;
Newspapers;
Television Entertainment;
History;
Journalism and News Industry;
Media and Broadcasting Industry
Park, K. Francis, Robert Seamans, and Feng Zhu. "Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry." Strategic Management Journal 42, no. 4 (April 2021): 684–709.
- June 2023 (Revised September 2023)
- Simulation
Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)
By: Sunil Gupta, Rajiv Lal and Celine Chammas
Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing....
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- 2023
- Working Paper
The Customer Journey as a Source of Information
By: Nicolas Padilla, Eva Ascarza and Oded Netzer
In the face of heightened data privacy concerns and diminishing third-party data access,
firms are placing increased emphasis on first-party data (1PD) for marketing decisions.
However, in environments with infrequent purchases, reliance on past purchases 1PD...
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Keywords:
Customer Journey;
Privacy;
Consumer Behavior;
Analytics and Data Science;
AI and Machine Learning;
Customer Focus and Relationships
Padilla, Nicolas, Eva Ascarza, and Oded Netzer. "The Customer Journey as a Source of Information." Harvard Business School Working Paper, No. 24-035, October 2023. (Revised October 2023.)
- April 2017
- Article
The Responsibilities and Role of Business in Relation to Society: Back to Basics?
By: Nien-he Hsieh
In this address, I outline a back-to-basics approach to specifying the responsibilities and role of business in relation to society. Three “basics” comprise the approach. The first is arguing that basic principles of ordinary morality, such as a duty not to harm,...
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Keywords:
Business And Society;
Corporate Responsibility;
Harm;
Human Rights;
Institutions;
Pareto Efficiency;
Corporate Social Responsibility and Impact;
Moral Sensibility;
Society;
Rights
Hsieh, Nien-he. "The Responsibilities and Role of Business in Relation to Society: Back to Basics?" Business Ethics Quarterly 27, no. 2 (April 2017): 293–314.
- October 2020
- Case
Fiscal Responses to COVID-19
For the first half of 2020, the COVID-19 crisis seemed on the verge of spiraling out of control. The business world struggled to figure out what COVID meant for macroeconomics. Extended restrictions limiting human interaction meant an end to normal economic production,...
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Keywords:
Fiscal Policy;
COVID;
COVID-19;
Economic Analysis;
Economic Downturn;
Economic Conditions;
Economic Governance;
Economic Systems;
Economy;
Health Pandemics;
Finance;
Policy;
United States;
Germany;
France;
European Union
Abdelal, Rawi, Rafael Di Tella, Vincent Pons, and Galit Goldstein. "Fiscal Responses to COVID-19." Harvard Business School Case 721-011, October 2020.
- 31 Jul 2012
- News
When to Disappoint Your Customers
- Research Summary
How to Manage Customers for Increased Profits and Customer Satisfaction
By: Frances X. Frei
For many service firms, the customer plays an important role in contributing to the cost and/or quality of the service. This is very different than many manufacturing contexts, for example, where the firm has virtually complete control over product cost and quality. ...
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- 2013
- Article
Boston Marathon Bombing Response
By: Dutch Leonard and Arnold M. Howitt
Authors Herman B ‘Dutch’ Leonard and Arnold M Howitt say that 12 to 15 years prior, Boston would not have handled the Marathon bombings as effectively as it did in April 2013 in regard to internal institutional preparedness and ability to integrate effort among...
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Keywords:
Boston Marathon Bombing;
Disaster Response;
Emergency Preparedness;
Crisis Management;
Integration;
Boston
Leonard, Dutch, and Arnold M. Howitt. "Boston Marathon Bombing Response." Crisis Response Journal 8, no. 4 (2013): 18–21.
- 2023
- Working Paper
Organizational Responses to Product Cycles
By: Achyuta Adhvaryu, Vittorio Bassi, Anant Nyshadham, Jorge Tamayo and Nicolas Torres
Product cycles entail the mass production of new—and often increasingly complex—products on a regular basis. How do firms manage these changes? We use granular daily data from a leading automobile manufacturer to study the organizational impacts of introducing new...
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Keywords:
Training;
Organizational Change and Adaptation;
Knowledge Management;
Production;
Product;
Organizational Structure;
Auto Industry;
Argentina
Adhvaryu, Achyuta, Vittorio Bassi, Anant Nyshadham, Jorge Tamayo, and Nicolas Torres. "Organizational Responses to Product Cycles." Harvard Business School Working Paper, No. 23-061, March 2023. (Revise & Resubmit Journal of Political Economy.)
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
Gulati: The difference between the outside-in and inside-out perspectives is central to the book's arguments. When I began this research, I naively assumed that all firms must indeed have an outside-in orientation whereby they put their...
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- March 2003
- Background Note
Linking Customer Management Effort to Profits
By: Das Narayandas
Describes the link between a vendor's customer management effort and customer profitability.
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- December 2014 (Revised February 2023)
- Module Note
Legal Analysis: Customers
By: Lena G. Goldberg
This Note introduces the Module on Responsibilities to Customers taught in Leadership and Corporate Accountability, a required course in the Harvard Business School MBA program. The Note outlines the asymmetries inherent in the company-customer relationship and...
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Keywords:
Customers;
Corporate Accountability;
Ethics;
Legal Liability;
Customer Relationship Management
Goldberg, Lena G. "Legal Analysis: Customers." Harvard Business School Module Note 315-062, December 2014. (Revised February 2023.)
- February 2021
- Article
How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice
By: Ryan W. Buell and Basak Kalkanci
Amid growing calls for transparency and social and environmental responsibility, companies are employing different strategies to improve consumer perceptions of their brands. Some pursue internal initiatives that reduce their negative social or environmental impacts...
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Keywords:
Sustainable Operations;
Corporate Social Responsibility;
Operational Transparency;
Corporate Social Responsibility and Impact;
Operations;
Environmental Sustainability;
Consumer Behavior;
Perception
Buell, Ryan W., and Basak Kalkanci. "How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice." Management Science 67, no. 2 (February 2021): 932–950.
- 20 Dec 2017
- Lessons from the Classroom
How to Design a Better Customer Experience
Click HereHarvard Business School Professor Stefan Thomke describes how his Executive Education students use LEGO blocks to design customer experiences. (Video by Executive Education) Why do some product or...
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- 27 Jan 2016
- News
Kodak’s Old-School Response to Disruption
- 10 Jun 2022
- News
Consumer Responses to Corporate Bankruptcy
- March 2018
- Module Note
Module Note for Instructors: Responsibilities to Society
By: Nien-hê Hsieh
This note outlines a framework to help managers discern and deliver on their responsibilities to society that has been taught in the “Responsibilities to Society” module in Leadership and Corporate Accountability (LCA), a semester-long, first-year required course for...
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Hsieh, Nien-hê. "Module Note for Instructors: Responsibilities to Society." Harvard Business School Module Note 318-125, March 2018.
- March 2013
- Supplement
Equitas Microfinance (B): Response to the Andhra Pradesh Crisis
By: V.G. Narayanan, V. Kasturi Rangan and Vidhya Muthuram
Keywords:
Business Model;
For-profit Firms;
Microfinance;
Growth And Development Strategy;
Corporate Social Responsibility And Impact;
Financial Services Industry;
Social Enterprise;
India
Narayanan, V.G., V. Kasturi Rangan, and Vidhya Muthuram. "Equitas Microfinance (B): Response to the Andhra Pradesh Crisis." Harvard Business School Supplement 113-005, March 2013.
- 17 Jun 2016
- News
Companies Need to Start Marketing Safety to Customers
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
the reputation of one of the greatest global brands is sullied by a tragic alligator attack on a small child. The marketer has no greater responsibility than to ensure the safety of the consumer. So why do...
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