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      • October 2024 (Revised May 2025)
      • Case

      Southern California Industrial: Freezer Drive

      By: Arthur I Segel, Dwight Angelini and W. Matt Kelly
      In the midst of the COVID-19 pandemic, a Boston based real estate private equity firm was seeking to make their very first West Coast investments in hopes of establishing their presence in the strategic region. An exciting property suddenly became available on the... View Details
      Keywords: Real Estate Development; Acquisition; Health Pandemics; Risk and Uncertainty; Expansion; Cost vs Benefits; Investment Return; Real Estate Industry
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      Segel, Arthur I., Dwight Angelini, and W. Matt Kelly. "Southern California Industrial: Freezer Drive." Harvard Business School Case 225-015, October 2024. (Revised May 2025.)
      • September 2024 (Revised January 2025)
      • Teaching Note

      Leading Culture Change at SEB

      By: Amy Edmondson and Cat Huang
      Teaching Note for HBS Case No. 621-074. The Risk organization at SEB, a leading Nordic financial services group founded in 1856, undertook a culture change program focused on psychological safety, empathic listening, and strategic framing. The program enabled risk... View Details
      Keywords: Risk Management; Leading Change; Organizational Culture; Decision Making; Banking Industry; Financial Services Industry; Sweden
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      Edmondson, Amy, and Cat Huang. "Leading Culture Change at SEB." Harvard Business School Teaching Note 625-023, September 2024. (Revised January 2025.)
      • September 2024 (Revised May 2025)
      • Case

      Carrie Wang: Choosing Between the Family Firm and the Family Spirit

      By: Lauren Cohen, Fei Wu and Sophia Pan
      Carrie Wang, Investment Head of the Wang’s single-family office, contemplated her next career steps. As one of the first businessmen who had risen from China’s industrial rise, her father had grown his wealth to a considerable level, eventually requesting that his... View Details
      Keywords: Family Office; Interests Of Consumers; Family Business; Business Growth and Maturation; Financial Management; Financial Strategy; Financial Markets; Investment Portfolio; Investment Return; Private Equity; Customer Relationship Management; Interests; Reputation; Work-Life Balance; Real Estate Industry; China
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      Cohen, Lauren, Fei Wu, and Sophia Pan. "Carrie Wang: Choosing Between the Family Firm and the Family Spirit." Harvard Business School Case 225-031, September 2024. (Revised May 2025.)
      • September 2024
      • Case

      Topaz: Navigating Governance, Legacy, and Change

      By: Christina R. Wing and Carla Larangeira
      Since its founding in 2011, the Garza Sada brothers and their father positioned Topaz among leading family offices in Monterrey, Mexico, with several assets under management. Topaz aspired to have a transformative impact across multiple Mexican industries. An industry... View Details
      Keywords: Business Conglomerates; Family Business; Governing and Advisory Boards; Managerial Roles; Management Succession; Family Ownership; Corporate Governance; Organizational Structure; Adoption; Financial Services Industry; Real Estate Industry; Education Industry; Energy Industry; Latin America; Mexico
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      Wing, Christina R., and Carla Larangeira. "Topaz: Navigating Governance, Legacy, and Change." Harvard Business School Case 625-062, September 2024.
      • September 2024
      • Article

      Backstage Matters: Collective Energy and Information Sharing on Global Teams

      By: Wenjie Ma, Leslie A. Perlow and Eunice Eun
      It is well documented that information sharing – which is central to team effectiveness – is complicated by cultural and geographical factors. However, little is known about the process of information sharing between subgroups within global teams. Building on Goffman’s... View Details
      Keywords: Knowledge Sharing; Groups and Teams; Geographic Scope
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      Ma, Wenjie, Leslie A. Perlow, and Eunice Eun. "Backstage Matters: Collective Energy and Information Sharing on Global Teams." Academy of Management Discoveries 10, no. 3 (September 2024): 463–487.
      • September–October 2024
      • Article

      How AI Can Power Brand Management

      By: Julian De Freitas and Elie Ofek
      Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
      Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
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      De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
      • September 2024
      • Article

      The Human Side of the Future of Work: Understanding the Role People Play in Shaping a Changing World

      By: Jochen I. Menges, Lauren C. Howe, Erika Hall, Jon M. Jachimowicz, Sharon K. Parker, Riki Takeuchi, Abhijeet K. Vadera, Ashley Whillans and Susan K. Cohen
      For as long as there has been work, there has been a “future of work,” through humans’ ingenuity and drive to get things done easier, faster, and better. With the industrial revolution, efforts to shape a better future of work were dominated by improvements in... View Details
      Keywords: Change; Labor
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      Menges, Jochen I., Lauren C. Howe, Erika Hall, Jon M. Jachimowicz, Sharon K. Parker, Riki Takeuchi, Abhijeet K. Vadera, Ashley Whillans, and Susan K. Cohen. "The Human Side of the Future of Work: Understanding the Role People Play in Shaping a Changing World." Academy of Management Discoveries 10, no. 3 (September 2024): 307–318.
      • August 2024
      • Case

      Scaling Seven Starling

      By: Ryan W. Buell and Carin-Isabel Knoop
      Seven Starling, a maternal mental health startup, is scaling its digital clinic model. Seven Starling addresses perinatal mental health challenges by providing licensed therapists, peer support, and medication to mothers across five states, with a hybrid care model... View Details
      Keywords: Business Model; Business Startups; Health Care and Treatment; Growth and Development Strategy; Mission and Purpose; Health Industry
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      Buell, Ryan W., and Carin-Isabel Knoop. "Scaling Seven Starling." Harvard Business School Case 625-046, August 2024.
      • 2024
      • Case

      EPCorp: What Story Does the Data Tell?

      By: Jacob M. Cook
      In EPCorp: What Story Does the Data Tell?, the Quick Case begins with Shivani Bahl researching problems with her company's website so that she can begin to analyze which option would help EPCorp most: selling all its products on Amazon or improving its own data... View Details
      Keywords: Distribution Channels; E-commerce; Analytics and Data Science; Decision Making
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      Cook, Jacob M. "EPCorp: What Story Does the Data Tell?" Harvard Business Publishing Case, 2024.
      • August 2024
      • Article

      Heuristics on Call: The Impact of Mobile-Phone-Based Business-Management Advice

      By: Shawn Cole, Mukta Joshi and Antoinette Schoar
      There is growing evidence that business training for micro-entrepreneurs can be effective. However, in-person training can be expensive and imposes costs on the target beneficiaries. This paper presents the results of a two-site randomized evaluation of a light-touch,... View Details
      Keywords: Training; Entrepreneurship; Mobile and Wireless Technology; India; Philippines
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      Cole, Shawn, Mukta Joshi, and Antoinette Schoar. "Heuristics on Call: The Impact of Mobile-Phone-Based Business-Management Advice." World Bank Economic Review 38, no. 3 (August 2024): 580–597.
      • August 2024
      • Case

      Keurig: A Return to Growth

      By: David Fubini and Patrick Sanguineti
      By the early 2010s, Keurig Green Mountain (KGM) had lost the momentum that had made it the name in at-home coffee brewing in North America. Following a series of product missteps, negative media scrutiny, and ongoing challenges to its partner relationships, in late... View Details
      Keywords: Turnaround; Mergers and Acquisitions; Decisions; Initial Public Offering; Global Strategy; Growth and Development Strategy; Going Public; Diversification; Expansion; Food and Beverage Industry
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      Fubini, David, and Patrick Sanguineti. "Keurig: A Return to Growth." Harvard Business School Case 425-009, August 2024.
      • August 2024
      • Article

      Partisans neither Expect nor Receive Reputational Rewards for Sharing Falsehoods over Truth Online.

      By: Isaias Ghezae, Jillian J. Jordan, Izzy Gainsburg, Mohsen Mosleh, Gordon Pennycook, Robb Willer and David Rand
      A frequently invoked explanation for the sharing of false over true political information is that partisans are motivated by their reputations. In particular, it is often argued that by indiscriminately sharing news that is favorable to one’s political party,... View Details
      Keywords: Political Ideology; Reputation; Communication Intention and Meaning; Social Media; News
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      Ghezae, Isaias, Jillian J. Jordan, Izzy Gainsburg, Mohsen Mosleh, Gordon Pennycook, Robb Willer, and David Rand. "Partisans neither Expect nor Receive Reputational Rewards for Sharing Falsehoods over Truth Online." PNAS Nexus 3, no. 8 (August 2024).
      • July 2024
      • Case

      Board Director Dilemmas: Strategic Leadership

      By: David G. Fubini and Patrick Sanguineti
      Professor John Michaels, a distinguished scholar of corporate strategy, has served on the Board of OmniCo, a diversified industrial giant, for four years. Three months ago, the Board appointed a new CEO, Andrew Bennett, to lead growth, develop a more cooperative... View Details
      Keywords: Board; Board Dynamics; Strategic Leadership; Governing and Advisory Boards; Corporate Strategy; Organizational Culture; Leadership Style; Management Succession
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      Fubini, David G., and Patrick Sanguineti. "Board Director Dilemmas: Strategic Leadership." Harvard Business School Case 425-013, July 2024.
      • July 2024 (Revised October 2024)
      • Case

      Knowledge Transfer: Toyota, NUMMI, and GM

      By: Willy Shih
      New United Motors Manufacturing, Inc. (NUMMI) was a joint venture between Toyota and General Motors. It was an opportunity for GM to learn about the Toyota Production System, which was quite different from the mass production processes American automakers used at the... View Details
      Keywords: Culture Change; Organizational Culture; Organizational Change and Adaptation; Factories, Labs, and Plants; Joint Ventures; Transformation; Selection and Staffing; Knowledge Acquisition; Knowledge Sharing; Labor Unions; Management Systems; Performance Improvement; Production; Labor and Management Relations; Auto Industry; Japan; United States
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      Shih, Willy. "Knowledge Transfer: Toyota, NUMMI, and GM." Harvard Business School Case 625-003, July 2024. (Revised October 2024.)
      • July, 2024
      • Article

      Consumer Protection in an Online World: An Analysis of Occupational Licensing

      By: Chiara Farronato, Andrey Fradkin, Bradley Larsen and Erik Brynjolfsson
      We study the demand and supply implications of occupational licensing using transaction-level data from a large online platform for home improvement services. We find that demand is more responsive to a professional's reviews than to the professional's... View Details
      Keywords: Occupational Licensing; Consumer Protection; Perception; Experience and Expertise; Public Opinion; Governing Rules, Regulations, and Reforms; Demand and Consumers
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      Farronato, Chiara, Andrey Fradkin, Bradley Larsen, and Erik Brynjolfsson. "Consumer Protection in an Online World: An Analysis of Occupational Licensing." American Economic Journal: Applied Economics 16, no. 3 (July, 2024): 549–579.
      • July–August 2024
      • Article

      Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals

      By: Ta-Wei Huang and Eva Ascarza
      Firms are increasingly interested in developing targeted interventions for customers with the best response, which requires identifying differences in customer sensitivity, typically through the conditional average treatment effect (CATE) estimation. In theory, to... View Details
      Keywords: Long-run Targeting; Heterogeneous Treatment Effect; Statistical Surrogacy; Customer Churn; Field Experiments; Consumer Behavior; Customer Focus and Relationships; AI and Machine Learning; Marketing Strategy
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      Huang, Ta-Wei, and Eva Ascarza. "Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals." Marketing Science 43, no. 4 (July–August 2024): 863–884.
      • July 2024
      • Article

      How Artificial Intelligence Constrains Human Experience

      By: A. Valenzuela, S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino and K. Wertenbroch
      Many consumption decisions and experiences are digitally mediated. As a consequence, consumer behavior is increasingly the joint product of human psychology and ubiquitous algorithms (Braun et al. 2024; cf. Melumad et al. 2020). The coming of age of Large Language... View Details
      Keywords: Large Language Model; User Experience; AI and Machine Learning; Consumer Behavior; Technology Adoption; Risk and Uncertainty; Cost vs Benefits
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      Valenzuela, A., S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino, and K. Wertenbroch. "How Artificial Intelligence Constrains Human Experience." Journal of the Association for Consumer Research 9, no. 3 (July 2024): 241–256.
      • July–September 2024
      • Article

      Psychological Ownership for Overcoming Departmental Barriers to Innovation: A Study of Innovation Handoffs

      By: Alf Steinar Sætre, Amy C. Edmondson, Oda Dregelid and Sofie Rud Zimmer
      Effective collaboration across departments in an organization is critical to innovation success. Our purpose was to investigate factors contributing to successful innovation involving multiple organizational departments. We employed a multiple-case design with three... View Details
      Keywords: Psychological Ownership; Collaborative Innovation and Invention; Management; Groups and Teams; Organizational Design
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      Sætre, Alf Steinar, Amy C. Edmondson, Oda Dregelid, and Sofie Rud Zimmer. "Psychological Ownership for Overcoming Departmental Barriers to Innovation: A Study of Innovation Handoffs." Journal of Engineering and Technology Management 73 (July–September 2024).
      • July 2024
      • Case

      Replika AI: Alleviating Loneliness (A)

      By: Shikhar Ghosh and Shweta Bagai
      Eugenia Kuyda launched Replika AI in 2017 as an empathetic digital companion to combat loneliness and provide emotional support. The platform surged in popularity during the COVID-19 pandemic, offering non-judgmental support to isolated users. By 2023, Replika boasted... View Details
      Keywords: Entrepreneurship; Ethics; Health Pandemics; AI and Machine Learning; Well-being; Technology Industry
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      Ghosh, Shikhar, and Shweta Bagai. "Replika AI: Alleviating Loneliness (A)." Harvard Business School Case 824-088, July 2024.
      • June 2024
      • Case

      Growing Foodology into Latin America's Largest Platform for Virtual Restaurants

      By: Jorge Tamayo, Rembrand Koning and Jenyfeer Martinez Buitrago
      This case delves into the expansion strategy of Foodology, a cloud kitchen startup based in Bogotá that operated across four Latin American countries (Colombia, Brazil, Mexico, and Peru). Co-founders Daniela Izquierdo and Juan Guillermo Azuero (both HBS, 2019) grappled... View Details
      Keywords: Entrepreneurship; Food; Digital Platforms; Product Launch; Growth and Development Strategy; Business Strategy; Business Model; Business Startups; Profit; Marketing Strategy; Expansion; Diversification; Food and Beverage Industry; Latin America; South America; Colombia; Brazil; Mexico; Peru
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      Tamayo, Jorge, Rembrand Koning, and Jenyfeer Martinez Buitrago. "Growing Foodology into Latin America's Largest Platform for Virtual Restaurants." Harvard Business School Case 724-393, June 2024.
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