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- All HBS Web (828)
- Faculty Publications (86)
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- April 2012
- Article
Emotion-induced Engagement in Internet Video Ads
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
This study shows how advertisers can leverage emotion and attention to engage consumers in watching Internet video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of...
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Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Emotion-induced Engagement in Internet Video Ads ." Journal of Marketing Research (JMR) 49, no. 2 (April 2012): 144–159.
- 02 Oct 2006
- Research & Ideas
Negotiating in Three Dimensions
For its representative in these critical talks, the board should have hired an outside specialist, with properly aligned interests and incentives. More generally, you should look hard at a potential agent's other interests and...
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by Martha Lagace
- 2017
- Working Paper
Biased Beliefs About Random Samples: Evidence from Two Integrated Experiments
By: Daniel J. Benjamin, Don A. Moore and Matthew Rabin
This paper describes results of a pair of incentivized experiments on biases in judgments about random samples. Consistent with the Law of Small Numbers (LSN), participants exaggerated the likelihood that short sequences and random subsets of coin flips would be...
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Benjamin, Daniel J., Don A. Moore, and Matthew Rabin. "Biased Beliefs About Random Samples: Evidence from Two Integrated Experiments." NBER Working Paper Series, No. 23927, October 2017.
- September 2017
- Editorial
Helping Patients with Cancer Navigate Narrow Networks
By: Stephen M. Schleicher, Emeline M. Aviki and Thomas W. Feeley
The Affordable Care Act of 2010 (ACA) was designed primarily to improve patient access to affordable health care. The access-expanding provisions of the ACA included federal- and state-based health insurance exchanges with minimum coverage requirements and preexisting...
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Schleicher, Stephen M., Emeline M. Aviki, and Thomas W. Feeley. "Helping Patients with Cancer Navigate Narrow Networks." Journal of Clinical Oncology 35, no. 27 (September 2017): 3095–3096.
- Article
Active World Model Learning with Progress Curiosity
By: Kuno Kim, Megumi Sano, Julian De Freitas, Nick Haber and Daniel Yamins
World models are self-supervised predictive models of how the world evolves. Humans learn world models by curiously exploring their environment, in the process acquiring compact abstractions of high bandwidth sensory inputs, the ability to plan across long temporal...
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Kim, Kuno, Megumi Sano, Julian De Freitas, Nick Haber, and Daniel Yamins. "Active World Model Learning with Progress Curiosity." Proceedings of the International Conference on Machine Learning (ICML) 37th (2020).
- September 2002 (Revised May 2003)
- Case
X-IT and Kidde (A)
By: Constance E. Bagley and David Lane
Involves a start-up, X-IT Products LLC, whose founders had designed an innovative, lightweight, and easy-to-use--yet strong--escape ladder. After X-IT had filed a patent application for the ladder in the United States, X-IT was approached by Kidde PLC, one of the...
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Keywords:
Patents;
Negotiation Process;
Agreements and Arrangements;
Ethics;
Lawsuits and Litigation;
Business Startups;
Consumer Products Industry
Bagley, Constance E., and David Lane. "X-IT and Kidde (A)." Harvard Business School Case 803-041, September 2002. (Revised May 2003.)
- Article
Vungle Inc. Improves Monetization Using Big-Data Analytics
By: Bert De Reyck, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin and Andrew Kritzer
The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry,...
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Keywords:
Big Data;
Monetization;
Data and Data Sets;
Advertising;
Mobile Technology;
Customization and Personalization;
Performance Improvement
De Reyck, Bert, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin, and Andrew Kritzer. "Vungle Inc. Improves Monetization Using Big-Data Analytics." Interfaces 47, no. 5 (September–October 2017): 454–466.
- Research Summary
Recruiting specialized inventors into young organizations
Commercializing nascent technologies may require the expertise of those intimately involved in the original invention, especially when tacit knowledge is essential. Yet the organization home to the original invention may not serve as the best commercialization... View Details
- May 2006
- Article
Tying Odysseus to the Mast: Evidence from a Commitment Savings Product in the Philippines
By: Nava Ashraf, Dean Karlan and Wesley Yin
We designed a commitment savings product for a Philippine bank and implemented it using a randomized control methodology. The savings product was intended for individuals who want to commit now to restrict access to their savings, and who were sophisticated enough to...
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Ashraf, Nava, Dean Karlan, and Wesley Yin. "Tying Odysseus to the Mast: Evidence from a Commitment Savings Product in the Philippines." Quarterly Journal of Economics 121, no. 2 (May 2006): 635–672. (Winner of TIAA-CREF Paul A. Samuelson Award Certificate of Excellence For an outstanding research publication containing ideas that the public and private sectors can use to maintain and improve America's lifelong financial well being presented by TIAA-CREF Institute.)
- June 2004 (Revised July 2005)
- Case
Procter & Gamble: Global Business Services
By: Thomas J. DeLong, Warren Brackin, Alex Cabanas, Phil Shellhammer and David L. Ager
Dave Walker, vice-president of business service opportunities and chairman of the governance team at Procter & Gamble, must decide what to do with P&G's 5,700 employee Global Business Services (GBS) group. GBS brought together internal services such as finance,...
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Keywords:
Business Units;
Change Management;
Decision Making;
Globalized Firms and Management;
Job Cuts and Outsourcing;
Organizational Design
DeLong, Thomas J., Warren Brackin, Alex Cabanas, Phil Shellhammer, and David L. Ager. "Procter & Gamble: Global Business Services." Harvard Business School Case 404-124, June 2004. (Revised July 2005.)
- October 2020
- Technical Note
Organizational Reinvention
By: Ryan Raffaelli
This note is designed to introduce students to the fundamental concepts of leading innovation in established organizations. Reinvention is a process whereby organizations respond to changes in the environment that threaten their core business model, technologies,...
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Keywords:
Innovation And Strategy;
Leadership And Change Management;
Organizational Ambidexterity;
Exploration And Exploitation;
Innovation and Management;
Innovation Leadership;
Leading Change;
Technology Adoption;
Change Management;
Organizational Change and Adaptation
Raffaelli, Ryan. "Organizational Reinvention." Harvard Business School Technical Note 421-041, October 2020.
- July 2020
- Article
Lessons from the Impact of Price Regulation on the Pricing of Anticancer Drugs in Germany
By: Victoria D. Lauenroth, Aaron S. Kesselheim, Ameet Sarpatwari and Ariel Dora Stern
Worldwide spending on prescription drugs has increased dramatically in recent years. Although this increase has been particularly pronounced in the U.S., it remains largely unaddressed there. In Europe, however, different approaches to regulating drug prices have been...
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Keywords:
Pharmaceuticals;
Prescription Drug Costs;
Drug Pricing;
Access To Care;
Cost Reduction;
Health Care and Treatment;
Price;
Governing Rules, Regulations, and Reforms;
Cost Management;
Germany
Lauenroth, Victoria D., Aaron S. Kesselheim, Ameet Sarpatwari, and Ariel Dora Stern. "Lessons from the Impact of Price Regulation on the Pricing of Anticancer Drugs in Germany." Health Affairs 39, no. 7 (July 2020): 1185–1193.
- 2015
- Working Paper
Can Marshall's Clusters Survive Globalization?
By: Giulio Buciuni and Gary P. Pisano
It is widely presumed that in today's globalized economy, the value of geographic clustering of manufacturing industries is no longer valuable. Manufacturing is represented as a highly mobile "commodity" that can be sourced from anywhere in the world where factor costs...
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Keywords:
Manufacturing;
Globalization;
Marshall Industrial Clusters;
Global Supply Chains;
Manufacturing Industry
Buciuni, Giulio, and Gary P. Pisano. "Can Marshall's Clusters Survive Globalization?" Harvard Business School Working Paper, No. 15-088, May 2015.
- September 2024
- Supplement
National Public Broadcasting (B)
By: Richard S. Ruback and Royce Yudkoff
Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with "National...
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Keywords:
Financial Strategy;
Financial Management;
Media;
Ownership;
Strategy;
Advertising;
Decision Making;
Entrepreneurship;
Financing and Loans;
Mergers and Acquisitions;
Private Equity;
Journalism and News Industry;
Media and Broadcasting Industry;
United States
Ruback, Richard S., and Royce Yudkoff. "National Public Broadcasting (B)." Harvard Business School Multimedia/Video Supplement 225-706, September 2024.
- 2017
- Working Paper
Shopping for Confirmation: How Disconfirming Feedback Shapes Social Networks
By: Paul Green Jr., Francesca Gino and Bradley Staats
Many organizations employ interpersonal feedback processes as a structured means of informing and motivating employee improvement. Ample evidence suggests that these feedback processes are largely ineffective, and despite a wealth of prescriptive literature, these...
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Keywords:
Developmental Feedback;
Self-concept;
Positive Illusions;
Social Network;
Threat;
Identity;
Social and Collaborative Networks;
Behavior;
Performance;
Social Media
Green, Paul, Jr., Francesca Gino, and Bradley Staats. "Shopping for Confirmation: How Disconfirming Feedback Shapes Social Networks." Harvard Business School Working Paper, No. 18-028, September 2017.
- 2008
- Working Paper
The Architecture of Platforms: A Unified View
By: Carliss Y. Baldwin and C. Jason Woodard
The central role of "platform" products and services in mediating the activities of disaggregated "clusters" or "ecosystems" of firms has been widely recognized. But platforms and the systems in which they are embedded are very diverse. In particular, platforms may...
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Keywords:
Digital Platforms;
Industry Clusters;
Infrastructure;
Information Infrastructure;
Digital Platforms
Baldwin, Carliss Y., and C. Jason Woodard. "The Architecture of Platforms: A Unified View." Harvard Business School Working Paper, No. 09-034, September 2008.
- 25 Jul 2005
- Research & Ideas
An Organization Your Customers Understand
Imagine an organization made up of a variety of three-dimensional shapes. Rectangular blocks represent the functions: manufacturing, R&D, and sales and marketing. The spheres are regional offices. Pyramids View Details
Keywords:
by Robert Simons
- Article
Extending the Role of Headquarters Beyond the Firm Boundary: Entrepreneurial Alliance Innovation
By: Jaeho Kim and Andy Wu
Prior research on corporate headquarters (CHQ) characteristics identifies the impact of CHQ location and composition on the innovation outcomes of internal subsidiaries. However, given that external strategic alliances with high-tech entrepreneurial firms represent a...
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Keywords:
Alliance;
Innovation;
Corporate Headquarters;
Geographic Proximity;
Entrepreneurship;
Corporate Strategy;
Alliances;
Joint Ventures;
Innovation and Invention;
Business Headquarters;
Geographic Location
Kim, Jaeho, and Andy Wu. "Extending the Role of Headquarters Beyond the Firm Boundary: Entrepreneurial Alliance Innovation." Art. 15. Special Issue on Corporate Headquarters. Journal of Organization Design 8 (2019): 1–35.
- 04 Oct 2004
- What Do You Think?
Does Speed Trump Intellectual Property?
Summing Up This month's column, in the eyes of several respondents, represents the struggle of competitive strategies based on process versus product. When seen in this light, the triumph of speed over ideas, which many see as a reality,...
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Keywords:
by James Heskett
- 22 May 2013
- Working Paper Summaries