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All HBS Web
(3,097)
- People (3)
- News (629)
- Research (1,841)
- Events (15)
- Multimedia (13)
- Faculty Publications (823)
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- September 1993 (Revised July 1995)
- Background Note
Public Policy and the Manager: Conceptual Framework
Government intervention in markets may have significant effects--both positive and negative--on a firm's strategic options and its performance outcomes. Thus the ability to analyze the origins, implications, and dynamics of public policy is a critical managerial skill...
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Keywords:
Policy;
Management Skills;
Government and Politics;
Adoption;
Business Strategy;
Performance Evaluation;
Economic Systems
Emmons, Willis M., III. "Public Policy and the Manager: Conceptual Framework." Harvard Business School Background Note 794-028, September 1993. (Revised July 1995.)
- July 1994 (Revised March 1995)
- Case
Microsoft: Multimedia Publications (B)
By: Marco Iansiti and Ellen Stein
Microsoft is about to release an apparently successful CD-ROM baseball product. The company is trying to determine what product(s) should be developed next, how it should organize itself, and what role it should play in the development of such products.
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Keywords:
Product Development;
Applications and Software;
Product Design;
Organizational Structure;
Product Launch;
Business Strategy;
Consumer Products Industry;
Information Technology Industry;
Washington (state, US)
Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (B)." Harvard Business School Case 695-006, July 1994. (Revised March 1995.)
- April 1985 (Revised September 1986)
- Case
CML Group, Inc.: Going Public (B)
Contains a description of some issues confronting management of CML Group as the company progresses toward making an initial public offering. Among the issues and topics addressed in the case are: considerations in choosing an underwriting team, the initial public...
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Keywords:
Business or Company Management;
Initial Public Offering;
Financial Markets;
Financial Strategy;
Planning;
Cost vs Benefits;
Strategy;
Entrepreneurship;
Consumer Products Industry;
Retail Industry
Sahlman, William A. "CML Group, Inc.: Going Public (B)." Harvard Business School Case 285-092, April 1985. (Revised September 1986.)
- 19 Nov 2014
- HBS Case
Marketing Marijuana
against federal law? But in the absence of enforcement action by the United States government, perhaps the better question is, what will the inevitable national market in marijuana shake out? Will it consist of grungy underground head...
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- 02 Jul 2012
- Research & Ideas
Why Good Deeds Invite Bad Publicity
Do companies with reputations for acting in socially responsible ways receive public goodwill when unpleasant news hits? The question of how much (or even if) corporate social responsibility (CSR) policies benefit companies beyond the...
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- September 2014
- Module Note
The Development of the Markets for Natural, Organic, and Health Foods in the U.S.
By: Mukti Khaire and Eleanor Kenyon
Discourses on the links between eating, health, and social standing in America have deep roots. As mechanisms of food production, distribution and storage were developed in the nineteenth century, Americans began receiving information about what to and not-to eat, from...
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Khaire, Mukti, and Eleanor Kenyon. "The Development of the Markets for Natural, Organic, and Health Foods in the U.S." Harvard Business School Module Note 815-054, September 2014.
- January 2014 (Revised March 2014)
- Teaching Note
Cancer Screening in Japan: Market Research and Segmentation
By: John A. Quelch
- 29 Oct 2018
- Working Paper Summaries
Public Sentiment and the Price of Corporate Sustainability
Keywords:
by George Serafeim
- May 2015 (Revised May 2017)
- Case
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
By: John A. Quelch and Margaret L. Rodriguez
In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion...
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Keywords:
New Product Management;
Consumer Segmentation;
Global Marketing;
Corporate Social Responsibility;
Healthcare;
Sustainability;
Health Care and Treatment;
Environmental Sustainability;
Marketing;
Segmentation;
Product Development;
Product Launch;
Corporate Social Responsibility and Impact;
Product Positioning;
Consumer Products Industry;
Brazil;
United States
Quelch, John A., and Margaret L. Rodriguez. "Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste." Harvard Business School Case 515-050, May 2015. (Revised May 2017.)
- 2016
- Book
Strategy Beyond Markets
By: John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee and Rick Vanden Bergh
Strategy beyond markets has been an active area of research inquiry since the early 1990s. Since its inception, the scholarship emanating from this research stream has grown substantially in quantity, quality, and breadth. Likewise, firms across the world have...
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Keywords:
Strategy
Figueiredo, John de, Michael Lenox, Felix Oberholzer-Gee and Rick Vanden Bergh, eds. Strategy Beyond Markets. Vol. 34, Advances in Strategic Management. Emerald Group Publishing, 2016.
- Research Summary
Working on paper on how to restructure the public and private market for home mortgages in the US
the paper analyzes the main rationales for subsidizing homeownership from an international perspective, offers criteria for who should be subsidized in the future, discusses how these governmental subsidies should be implemented and how the private market for mortgage...
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- 2008
- Chapter
Matching and Market Design
By: Muriel Niederle, Alvin E. Roth and Tayfun Sonmez
Matching is the part of economics concerned with who transacts with whom and how. Models of matching, starting with the Gale-Shapley deferred acceptance algorithm, have been particularly useful in studying labour markets and in helping design clearinghouses to fix...
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- February 2009 (Revised February 2022)
- Case
Fannie Mae: Public or Private?
By: David A. Moss, Cole Bolton and Kimberly Hagan
In 1987, President Ronald Reagan established the President's Commission on Privatization to identify federal government functions that could be shifted to the private sector. One agency that the Commission considered was the Federal National Mortgage Association, or...
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Keywords:
Restructuring;
Financial Institutions;
Mortgages;
Government and Politics;
Business History;
Privatization;
Private Sector;
Laws and Statutes;
United States
Moss, David A., Cole Bolton, and Kimberly Hagan. "Fannie Mae: Public or Private?" Harvard Business School Case 709-025, February 2009. (Revised February 2022.)
- 16 Jul 2014
- HBS Case
Marketing Obamacare
who'd lost their insurance, and older people who didn't know they were eligible for Medicare. Consumers also had differing levels of enthusiasm about signing up for insurance, ranging from excited to cynical to just too busy to care. AHCT used View Details
- 15 Nov 2018
- Book
Can the Global Food Industry Overcome Public Distrust?
JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in...
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- June 2014 (Revised November 2016)
- Case
Access Health CT: Marketing Affordable Care (A)
By: John A. Quelch and Michael Norris
At the close of open-enrollment in March of 2014, Kevin Counihan, CEO of Access Health CT, Connecticut's state health insurance exchange, stops to consider the success it has experienced so far and think about how to ensure its long-term sustainability.
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Keywords:
Health Care;
Health Care Industry;
Health Care Policy;
Public Health Insurance Exchange;
Health Care and Treatment;
Health Industry;
Connecticut
Quelch, John A., and Michael Norris. "Access Health CT: Marketing Affordable Care (A)." Harvard Business School Case 514-119, June 2014. (Revised November 2016.) (Title updated to reflect publication of (B) case.)
- 11 Apr 2013
- Working Paper Summaries
Managers and Market Capitalism
Keywords:
by Rebecca Henderson & Karthik Ramanna
- 29 Apr 2014
- Working Paper Summaries
Comparing the Cash Policies of Public and Private Firms
Keywords:
by Joan Farre-Mensa
- April 2002 (Revised September 2002)
- Case
Transformation of Seattle Public Schools, 1995-2002
Investigates the reform of the Seattle Public Schools from 1995 to 2002. To initiate reform in 1995, the district hired John Stanford, an Army general, and Joseph Olchefske, an investment banker, as the district's superintendent and chief financial officer,...
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Keywords:
Management;
Organizational Change and Adaptation;
Leading Change;
Organizational Structure;
Education;
Business Strategy;
Public Administration Industry;
Public Administration Industry;
Seattle
Leschly, Stig. "Transformation of Seattle Public Schools, 1995-2002." Harvard Business School Case 802-197, April 2002. (Revised September 2002.)
- August 2004 (Revised February 2006)
- Case
Marketing James Patterson
By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at...
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Keywords:
Advertising;
Debates;
Surveys;
SWOT Analysis;
Brands and Branding;
Marketing Channels;
Product Marketing;
Consumer Behavior;
Outcome or Result;
Sales
Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)