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- Faculty Publications (166)
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- 17 Feb 2015
- News
The First Five Years: Justin Pasquariello (MBA 2010)
specifically, the marketing insight that customers care much more about product benefits than they do about product attributes, is very relevant as we talk about what we do and what we are learning. This... View Details
Keywords: Health, Social Assistance
- 01 Sep 2013
- News
Who Are We?
vertically integrated, local market. In technology, capital flows to the location where products can be produced most quickly and cheaply for the moment; our model focuses on the long-term sustainability that comes from the health of the... View Details
- 01 Oct 1996
- News
Leading In a New Era
executives set standards for leadership. As good as the late 1980s were to forest products company Boise Cascade (BC) Corporation, the early 1990s spelled near disaster for its primary business — making plain, white copier paper. Like... View Details
Keywords: Nancy O. Perry
- 01 Mar 2007
- News
The Joy of Work
services, or business initiatives in the chemicals, technology, and consumer products industries. Amabile is working on a book based on the data from the ten-year study, which includes questionnaires, interviews, independent creativity... View Details
- 01 Jun 2006
- News
India Arrives
the airport’s few runways. On the ground, there’s traffic congestion of an entirely different sort. Cars, trucks, three-wheelers, bicycles, rickshaws, and even a couple of horsemen jockey for position on a road far too small to accommodate such a volume and View Details
Keywords: Julia Hanna
- 15 Jun 2020
- News
Alumni and Faculty Books for June 2020
continent and the sheer variety of climbing in all its forms. The author’s ambitious odyssey takes him to the Alps, the Himalaya, Yosemite, the Andes, Kenya, New Zealand, and South Georgia. His goal is neither to seek glory nor to... View Details
- 21 Nov 2017
- News
Alumni Peer into the Future of Energy
you have a massive production of lithium-ion batteries––that’s the technology of choice today––which brings scale costs way down. So, as EVs grow, that’s going to drive down lithium-ion prices. “You’re going to have a huge demand for... View Details
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
presentations on stage, whether they are Shakespeare, Beethoven, or The Lion King, depend on a business backstage. This book provides an overview of both the product on stage and the industry that makes it possible. While the industry's... View Details
- 01 Feb 1997
- News
New Releases
in the world of digital communications will lie not in knowing how to engineer big technological breakthroughs but in how to develop products and services by creatively combining new and existing technologies with innovative managerial... View Details
- 01 Dec 1996
- News
Starting Up and Starting Over
World War II saw a massive invasion of America's own shores, with wave upon wave of returning veterans - along with their civilian countrymen - eagerly anticipating the fruits of peace and the comforts of "the good life," including consumer View Details
- 01 Jun 2011
- News
The House that Howard Built
continues, “without a really clear idea of what I was going to do.” He knew that research and integration with more well-established areas — through cases on entrepreneurship across a variety of disciplines and businesses — would be key... View Details
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
for leaders. For example, globally dispersed businesses can't reserve key leadership roles for people from exclusive groups; leadership must become inclusive, or fail. Leaders must learn to collaborate in a world of networked organizations, lead for creativity rather... View Details
- 01 Jun 1997
- News
Blockbuster Deals
year. Those megamergers, combined with thousands of smaller transactions around the country, reached $650 billion, "nearly twice the dollar volume and the number of deals of the peak year of the 1980s," according to the Wall Street Journal. What's going on? Why are so... View Details
Keywords: Garry Emmons and Nancy O. Perry
- 01 Jun 1996
- News
Reinventing Marketing
Rounding out Marketing's agenda are multifaceted research projects. Professor Walter J. Salmon is looking at the costs and benefits of product variety for retailers and manufacturers as part of a joint... View Details
- 01 Dec 2011
- News
EiR: A Baker’s Dozen
Now in its sixth year, the Entrepreneur-in-Residence (EiR) program welcomed 13 innovators for the 2011–2012 academic year. The entrepreneurs, 10 of whom are HBS alumni, come from a variety of backgrounds, including venture capital,... View Details
- 01 Dec 2004
- News
Baker Library Gets New Executive Director
at HBS after serving as director of Microsoft’s Knowledge Network Group, where she led a global organization of 100 people delivering information and knowledge-based products and services. She has previously headed information services in... View Details
- 01 Jun 2011
- News
An Economy Undermined
our HBS professors had always warned that if we spent $5,000 today, we would be giving up a fortune ten or twenty years down the road, given the stock market’s rate of return. A famous futurist of the day was predicting that U.S. View Details
- 01 Dec 1999
- News
Dan Fenn
society in the United States and abroad. True to Teele's vision, as the Bulletin reported, HBS became involved in a variety of ways with management training programs at home and in countries such as Turkey, France, Switzerland, Manila,... View Details
Keywords: Dan Fenn
- 01 Jan 2005
- News
Rahul Bajaj, MBA 1964
"We remained profitable," notes Bajaj, "because we quickly realized we needed to restructure our product line and increase the productivity of our workforce." Through a technological collaboration with... View Details
- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
image by Edmon de Haro So you have an idea for a new business, product, or service. What are you going to call it? As any cash-strapped entrepreneur, product manager, or “creative” will tell you, that decision can be critical when it... View Details
Keywords: Julia Hanna